Do you remember the “Calgon, Take Me Away!” commercials from the 80′s?
They were awesome (giggle) and are a great example of a company that totally understands the emotional hot buttons of their target market.
When a busy, overwhelmed woman watched these commercials they could literally picture themselves in it! I did! And I can’t tell you how many times over the years I’ve said (or thought) “Calgon take me away!” in a moment of overwhelm or frustration! My mom used to do it too! LOL
It’s been over 25 years and I still remember and relate to this commercial.
I think that’s freakin’ BRILLIANT!!
As Peter F. Drucker says: “The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.”
The question to ask yourself is… do your products/services sell themselves? If not, how can you relate so well to your audience that they believe you understand them better than they know themselves?
Sounds like a challenge doesn’t it? But, the end results is *SO* worth it. Just think, your target audience could be talking about your products and services 25+ years from now. That would be wicked cool don’t you think?!
Oh, and in case you don’t know what the heck I’m talking about, I’ve shared one of the commercials below. (And, for those who do… enjoy! tee hee!)
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