Its IAWBO’s birthday and we are celebrating all month long! First, get your Virtual Birthday Gift Bag and then, enjoy 30 days of interviews with successful women in business online like this one:
Today’s How Does She Do It? Interview is with Suzanne Doyle-Ingram of SDI Communications http://suzannedoyleingram.com
http://www.Twitter.com/suzannedingram
http://www.facebook.com/suzannedoyleingram
How long have you been in business online? 5 years
Provide a brief description of your business a) who do you love to work with? b) what is the #1 greatest benefit they get from working with you?
I have three businesses but the one I enjoy most is coaching and training women business owners to implement revenue boosting strategies so they can make more money working less hours.
What does being a woman in business online mean to you and what is your favorite thing about it?
Being a woman in business online means that I truly have equal opportunities for unlimited success. My favorite thing about it is that I don’t have to put on makeup in the morning and scrape ice off my car!
Who or has been your greatest mentor and how have they impacted your success?
I have had so many mentors, it’s hard to narrow it down to one. I would say that they impacted my success in two ways: by teaching me that my intellectual property is my greatest asset and also teaching me to act quickly on my ideas and of course to take a deep breath and Just go for it!
What is the one achievement are you most proud of as an entrepreneur so far and why?
Growing up as a child, my mom was in real estate and I always thought it would be awful and scary to have a job in sales and never know how much money you’d be making every month. So taking the leap from employee to entrepreneur was definitely my biggest achievement because now I make more than I ever have. Now the “not knowing” is more of a thrill than a fear.
What does “authentic in business” mean to you and why is it important?
Great question and I’m glad you asked. This is very important to me. Being successful in sales doesn’t mean that you have to compromise your integrity. Being authentic means always asking yourself, “What is the right thing to do for everyone involved?” Don’t get tempted by an easy sale that seems too good to be true. Always maintain your integrity even if it means walking away from a potential sale.
What is your favorite & most effective marketing strategy that you use to grow your business?
Of course I am a huge direct marketing fan because I own a direct marketing list company (www.strategiclists.com) but I also love Google pay-per-click advertising because you can test and track your results.
How do you stay off of (or minimize the extremes of) the proverbial cash flow rollercoaster?
I take a salary every month and anything above that needs to go into savings until you have three months of income put away. After that, reinvest any extra money back into your business and keep saving your money.
What’s your best advice about how to achieve work-life-self balance?
The first thing to do is hire a house cleaner! Don’t spend your weekends cleaning or working. Then, when you can afford to, hire a nanny. Having a live-in nanny was the best thing we ever did.
What is your favorite technology that supports your online business and why? (i.e. how does it support you?)
It’s hard to choose only one but I would have to say right now it’s my iPhone. At this moment I’m on vacation on a rural lake with no Internet access but I can still check in with my office and get online. It’s very convenient.
What is your best productivity tip? i.e. how can our readers get more of the right things done quickly and with less struggle?
I learned this from Leah Goard at OrganizedtoThrive.com. She’s fantastic. She has a system that I use to clarify my vision and then create a strategic plan of action for each quarter, then break it down into each month and each week. Also, focus more of your time on your IGA’s (income generating activities).
What has been your biggest breakthrough, mindset shift or top lesson learned so far?
The more money you give away, the more opportunities come to you!
Our Mission at the Association of Women in Business Online {IAWBO} is to teach success-driven women entrepreneurs how to develop equity-rich online businesses so they can experience all the fun, freedom and good fortune they deserve.
WOW! We have been super busy here at IAWBO headquarters exploring new ways to enhance membership benefits.
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