New Year Ramp Up (Day 4): The Curious Case of Elmer Letterman

January 4, 2011 By admin 1 Comment

Today I promised to share what I call The Curious Case of Elmer Letterman to go a little deeper with the last post.

I first heard this story through Tim Sanders, author of Love is the Killer App (in my opinion – a MUST-read book). And I was going to type it all out here in a blog post but I decided to google it quickly and came across a video of Tim sharing the story during one of his presentations. I’ve added the video below – it’s just over 3 minutes and well worth your time. Play close attention to his action advice at the end okay – it’s much like the action step I recommended for day 3 in this New Year Ramp UP.

This video is dedicated to the women in business online who responded to my survey on the IAWBO Facebook page asking what one marketing strategy they were going to focus more time and energy towards in 2011. Almost all of the women who responded said… networking.

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Imagine for a moment what your business could be like if you spent this year as if you were the Elmer Letterman of your industry. What if your definition of networking = love.

What did you think of the video? Will you take this Elmer Letterman challenge? Let’s start a conversation in the comments below.

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List Attraction Secret: The Money Is In Your List (Now what does that REALLY mean?)

November 21, 2010 By admin 3 Comments

As a woman in business online you’ve probably heard someone say:

“The money is in the list”.

But do you know what that really means?

Very simply it means, YOUR LIST is your greatest asset. But not just ANY list.

It’s not just about accumulating the biggest list you can. There’s strategy to consider…

=> Why are you building your list?
=> Who should be on your list?
=> How do you get these people on your list?
=> How do you keep them on your list?
=> How do you grow your list faster?
=> How do you make money from this list?

And I’m saying “list” for simplicity… For you the word might be community, network or tribe. Whatever you want to call it, effective list attraction, retention and monetization skills are ESSENTIAL for long-term success.

Grow your list size and quality and you grow your PROFIT POTENTIAL and this is one aspect of growing your business that you can influence immediately.

If that sounds like something you want to experience in your business, here’s your golden ticket…

Until November 30th, you can get the entire List Attraction Series at 50% off.

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Here’s a peek at the topics covered in this high-content series:

=> How to Find Your Social Media Sweet Spot

=> Search Engine Optimization (SEO) Secrets

=> Article Marketing for List Attraction

=> Host a Virtual Event to Leap Your List

=> How to Leap Your List by Creating a High Traffic Blog

=> Pink Spoon Strategies: Give an Irresistible Taste of Your Brilliance

=> Affiliate Marketing Secrets for List Growth and Profit

=> 5 Psychological Triggers to Turn Prospects Into Clients

=> Build a Loyal Following of Ideal Learners

=> Eyes Wide Open List-Building Using the Money Map to Freedom

=> I’ve Got a List! Now What? Maximize with Follow Up

=> BONUS: Business Goddess Guide to Creating Sales Pages with Heart

Now you can grow your list of relevant and responsive subscribers quickly and constantly so you can save time, get clients and make money with authenticity and ethics too!

Start growing your profit potential today!

Hurry, the coupon expires at midnight November 30th…

Regular $97 it’s yours for just $48.50 That’s only $4 per class!

Get immediate access when you place your order now. Your coupon code is: SAVE50

To Your Online Success!!

~ Gina xo

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P.S. After November 30th, the List Attraction Series will no longer be available in this mp3 only package. It is getting a makeover and will re-emerge in 2011 as the List Attraction Secrets program… It will never again be offered at this regular price – so “SAVE50″ while you can. Click here to order now.

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IAWBO Member Tele-Class: Business Goddess Guide to Creating Sales Pages with Heart

November 9, 2010 By admin Leave a Comment

Attention Women in Business Online: Join me and Center for Joyful Business Founder, Laura West on Wednesday November 17th (3:00 pm ET) for a member’s only tele-class that every woman in business online should plan to attend.

“Business Goddess Guide to Creating Sales Pages with Heart”

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This call is FREE to IAWBO Members.

Not a member yet? Association fees are just $20 a month (and believe me – this call is worth MORE than that!) plus, you’ll get access to the Fundamentals of Online Success program, tele-class archive and a lot more. See all the benefits of membership and register now.

Here’s the scoop:

You may be asking yourself, “Do I really even need a sales page?” Let me share with you why a heart-centered, conscious business owner like you would want a sales page…

Does this sound like you?

  • You feel that sales pages are too masculine, too sales-y, and not heart-centered at all?
  • You feel like all the heart and passion and the reason you got into business in the first place has been sucked out because now you need to try to sell something?
  • So much so that you don’t even create a sales page?
  • You’d rather just put some information about your product or service up on your website and hope people are compelled to buy it? (I’ve tried this – it doesn’t work! This works fine for catalogs where you are buying “stuff,” and you are holding a tangible catalog, but for the online virtual world it doesn’t work well at all –especially for transformational products and services.)

A sales page is a conversation

It’s a conversation you have with a potential client online instead of over the phone or face to face. Imagine a phone conversation with a potential client who is interested in a workshop you are offering… wouldn’t she have questions – a lot of questions? She would want answers before she invests with you and takes time away from her business and family and makes travel plans.

This conversation is what is on a sales page. You are answering your potential client’s questions so they feel compelled AND comfortable buying from you.

And yet some heart-centered, passion-based entrepreneurs shy away from sales pages.

There is a whole new way to look at marketing online, and it starts with a sales page as the foundation.

Think of all the ways you can use powerful and compelling sales pages:

* Reach potential clients and customers beyond your local market with online marketing

* Package your expertise and wisdom into an information product

* Host a one-time teleclass, teleclass series, or a virtual event like a telesummit, and engage lots of people in your message

* Shift from hourly services to creating packages and educate your ideal clients on what is possible when they work with you over time

* Leverage your time and expertise by leading a group coaching program or a group teleseminar program and want to enroll participants from around the world who want to work with you affordably

* Create a premium experience or program for individual clients (like a VIP day, Strategy Day, Platinum Program) enroll clients to work with you at this upper level of transformation

* Offer one-time Strategy Consultations, and communicate how powerful and transformative working with you will be for them

* Lead a retreat experience or a workshop where people are traveling across the country to work with you and spending money on travel, hotel, food and time away from their office and families.

Wouldn’t you like to offer these types of programs or products to reach more people and make more money?

If you don’t create a sales page to highlight and explain your offer then how will you get to have that conversation with potential clients?

You won’t.

And you’ve missed out on changing their lives or businesses and making more money.

The truth is that you need a sales page for each and every service and product you sell. This is smart marketing – combined with the spiritual side of business of connecting and embracing your own brilliance confidently so you can help others.

That’s where the Business Goddess’s Guide to Creating Powerful Sales Pages with Ease, Authenticity and Heart helps you out with an easy step-by-step system that gives you full permission – even encourages- you to be your full, big, wonderful feminine self! In fact, that is what will make your sales page so engaging and successful!

Join us for this powerful tele-class. You’ll be glad you did!

P.S. Existing members will receive dial-in details the day prior to the event.

P.P.S. Not a member yet? Use coupon code SAVE75 to deduct the one-time new member fee and start today for just $20.00 This is one tele-class you do not want to miss. Go to http://www.iawbo.com/rewards to register now.

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How Does She Do It? Interview with Catriona Welsby of the Women’s Online Business Academy

November 3, 2010 By admin Leave a Comment

If you’re facing obstacles setting up an online business, you need to know Catriona Welsby of the Women’s Online Business Academy (WOBA). I’m thrilled to introduce her to you as our featured woman in business online.

SIDE NOTE – Mark Your Calendars!

You can also hear Catriona’s amazing modern day Cinderella Story “Against The Odds – One Woman’s Journey from Zero to a 6-figure, Part Time, Online Business” during a FREE teleseminar on November 16th… go ahead and register at http://www.iawbo.com/woba then come on back and get to know Catriona through her “How Does She Do It?” interview below…

Catriona Welsby, Women’s Online Business Academy (WOBA)

http://www.myWOBA.com/blog

http://www.twitter.com/myWOBA

http://www.Facebook.com/CatrionaWelsby

How long have you been in business online? Since 2007

Provide a brief description of your business a) who do you love to work with? b) what is the #1 greatest benefit they get from working with you?

After creating my first flexible, successful six-figure online business, I became passionate about sharing what I had learned with other women and showing them exactly how they too can achieve a flexible, successful, income-generating business online.  I’m passionate about helping women who want and need flexibility in their working lives in order to create the home lives they want.  Women who want to be able to take their children to school and go to their activities.  Women who have had enough of needing to ask an employer for time off or for shorter working hours.  Women who want to take control of their lives.

I created the Women’s Online Business Academy (WOBA) as a vehicle to share my knowledge and skills, so that other women can achieve the same success and balance in their lives that I have done.

I love to work with women who have a real ‘want’ and ‘need’ to setup and run a successful online business.  They are the women who are hugely motivated and who have a real hunger for online business success.  By working with me, they launch and run an online business that becomes successful far more quickly than if they attempted to do it alone.  They learn how I did it, the mistakes, the pitfalls they need to avoid, and they discover exactly what tools and techniques they need.  In short, they achieve success more quickly and easily than if they went out alone.

What does being a woman in business online mean to you and what is your favorite thing about it?

It means everything to me.  I have a 100% flexible life that many people get no further than just dreaming about.  I can take my son to school and pick him up, I can attend his school plays, take him to swimming lessons and karate lessons.  I can be there when he needs me.  When he’s ill I don’t have to worry about telling an employer that I can’t make it into work.  I can put my family first exactly when I need to without being answerable to a boss.  I can work the part-time hours I want to work, and if I need time off I simply give it to myself.  My favorite thing is flexibility, flexibility, flexibility.

Who or has been your greatest mentor and how have they impacted your success?

The first person that I ‘discovered’ in the world of internet marketing was Bernadette Doyle.  When I first started out I learnt the basics from her.  I still continue to be coached by her to this day, although we have of course progressed from the basics to more complex strategies and techniques (oh yes – and she’s great at giving me a good push when I need it!).  There is no doubt that without a coach or mentor I wouldn’t be where I am today.  I am a firm believer that every successful person needs a coach and mentor regardless of where they are ‘at’ in the online business world.  There is ALWAYS more to learn, and I am continually learning from many different people.  For example, I am a huge fan of Lisa Sasevich and think of her as a mentor although she won’t even be aware of that.  I’ve learnt from her everything I know about speaking from the stage, on webinars and teleseminars.  There are many people who have impacted my success over the years.

What is the one achievement are you most proud of as an entrepreneur so far and why?

Within months of leaving my husband and becoming a single mom to my young son, I had created a hugely successful online business which now brings in 6-figures.  I achieved this success when my life was in a mess – I left the marital home with my young son and suddenly found that I had to support us both.  Unless I wanted to return to being an employee (no thanks!), I had no choice but to make a success of my business.  Instead of using the mess of my life at that time as a reason to run away and rely on an employer, I used this as a firm ‘reason why’ to get out there.  I took action and just did what I had to do to create a successful business.  I do feel very proud that I took that difficult decision, although it wasn’t until recently that I have fully appreciated how proud of that I should be, and the resulting success I have had.

What does “authentic in business” mean to you and why is it important?

For me, being ‘authentic in business’ is all about being me.  It’s about getting involved in things I believe in, and rejecting those that I don’t.  It means being honest and open with my clients at all times and doing all I can to help them.  Occasionally I’ll come across someone who I believe isn’t being authentic and who appears to be ‘faking it’ in order to ‘get rich quick’.  Ultimately they die a death when people discover who they really are.  I firmly believe it’s important to simply be yourself, and if you are offering something genuine and honest to your clients then the success will closely follow.

What is your favorite & most effective marketing strategy that you use to grow your business?

Building a relationship with each and every prospect.  I want potential customers to get to know me – who I am, what I am about, and why I can help them.  I want them to discover that I am passionate about helping them achieve a flexible, successful working life by running an online business.  I achieve this in a number of ways, the most obvious of which is through my ezine and using twitter to converse with my audience.  To really build a relationship quickly, I occasionally offer free 45 minute strategy sessions so that my potential clients experience first-hand how they can benefit from working with me.

How do you stay off of (or minimize the extremes of) the proverbial cash flow rollercoaster?

I don’t fight with the ‘cash flow rollercoaster’.  I accept that cash flow is not a definite science and that some months will be quieter than others.  I certainly try to ensure that each month is successful, but I fully accept that there are quiet times and busy times.  So to avoid that rollercoaster, I simply plan ahead.  If I know that, say, July is a slower month then I ensure that I have enough cash reserves to keep things going in that month.  I don’t believe anybody can achieve the same cash inflow month after month, and cash out flows some months will be higher than others.  As long as we are aware of this and plan for it throughout the year, the ‘rollercoaster’ just isn’t a problem.

What’s your best advice about how to achieve work-life-self balance?

Focus on YOU and what’s important to you FIRST.  For me, my family will always be the top priority in my life, so everything else has to fit around that.  I launched my two online businesses around my family, and they continue to fit around my schedule rather than my family life having to fit around my work life.  Focus first on what is most important to you, then build everything else around that.  The result? – the work-life-self balance that you desire.

What is your favorite technology that supports your online business and why? (i.e. how does it support you?)

It has its quirks, it has its frustrations and it certainly has room for improvement, but my businesses are fully automated mainly with thanks to 1shoppingcart.  By having my website linked to 1sc, and having 1sc linked to my payment provider, I literally make money while I sleep (or play!).  Customers go to my website, download something for free, make a purchase, make payment and receive that product without my being there or doing anything.  It’s fully automated which means I make money 24/7.

What is your best productivity tip? i.e. how can our readers get more of the right things done quickly and with less struggle?

You absolutely must have a coach and mentor.  Many people avoid this because they believe they can’t afford it.  However I can tell you from personal experience that having a coach and mentor will make your business move forwards far far quicker than if you didn’t have one.  Even when your successful, it’s still important to have someone to share ideas with, to question you and to keep you moving forward.  I invest nearly $30,000 a year on coaching and mentoring, and there is no doubt in my mind that this is money well spent.  I am pushed forward and as a result achieve so much more far more quickly and easily.  Do I believe that $30,000 is money well spent?  Well, if it means that my income increases as a result of that and that increase covers the cost, then it’s a no-brainer!

What has been your biggest breakthrough, mindset shift or top lesson learned so far?

It’s so easy to look at successful people online and feel in total awe of them.  It’s easy to think that they are amazing and you’ll never be as successful as them.  It’s easy when running an online business to avoid approaching them because they’re “too far ahead” of you.  I thought that for a while and I had to work hard to overcome those thoughts and shift my mindset.  But once I shut myself up and took the risk of connecting with them, I found that it’s all nonsense!

Stop Press : Every successful businesswoman is human!  Sure, there may be some who we don’t like, but on the whole we are all genuine, honest and nice people!  We’re not Gods, we’re not super-human, we’re just people who have grabbed hold of our dreams, and taken action to achieve them.

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Would you like to learn more about Catriona?

Remember to register for her upcoming teleseminar set for November 16th where she will share her amazing modern day Cinderella Story “Against The Odds – One Woman’s Journey from Zero to a 6-figure, Part Time, Online Business”

If you’re a woman thinking of starting an online business this is a must-attend event.

Get registered now at http://www.iawbo.com/woba

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Ladies! The Movie We’ve Been Waiting For Is Here! Women in Business 2.0 The Movie

October 28, 2010 By admin Leave a Comment

The Movie that women around the globe have been waiting for is finally here!

This is the FIRST movie of its kind showcasing successful business women. Many of them you’ve been watching and admiring… Loral Langemeier, Fabienne Fredrickson, Ali Brown, Mari Smith… a dozen women in total!

The movie reveals their untold stories, how they became successful and what their driving forces are. In fact, if you want to know HOW to follow in their footsteps, all this is covered in The Movie. It just seems a smart move to follow in a successful business woman’s footsteps than trying to do this all alone, doesn’t it?

The feedback from those who have watched the trailer have been fantastic. People are watching the trailer and can’t wait to get their hands on the full length movie (all 140 minutes of it) to start applying the why didn’t I think of that? moments to their business.

One thing is clear from watching these women, is that achieving success has allowed them to live a life that they once just dreamed about. Their success has made a huge difference to not only their lives, but more importantly, their families. What would this level of success mean to you and your family?

Pre-Order NOW and SAVE

Get The WIB 2.0 Movie TODAY and make sure you don’t miss out on any of these amazing bonuses:

* A WIB 2.0 Conference ticket for Spring 2011 featuring speakers from The Movie FREE to first 25 buyers. ($397 value)

* The Movie audio download FREE to the first 500 buyers (value $47)

Pre-Order NOW and SAVE

If you are success-driven and serious about creating greater success this coming year, I highly recommend watching this movie.

P.S. If you missed the trailer you can still view it at http://www.iawbo.com/wib20

Filed Under Featured Posts, How Does She Do It Tagged With ,

Women in Business 2.0 – The Movie!

October 20, 2010 By admin Leave a Comment

Ever come across something so fantastic you secretly wish you had thought of it first? THIS is definitely one of those moments for me…

MEGA kudos (high five and a hip bump) to Kim Doyal the brainchild of Women in Business 2.0 – The Movie.

I’m so excited to have the thumbs up to share the trailer with you today AND, stay tuned to the blog as next week I will be hosting a special interview on THE MAKING OF. I cant wait!

Here‘s the story…

The idea of building an online business no longer has to have a secret formula that only a select few can afford or have access to. You DON’T need to be buddies with the guru’s or have a money tree in the backyard.

REAL women are building REAL businesses on the web.

Re-writing the rules THEIR way.

Living life the way THEY want.

AND … making millions.

View the movie trailer now!

Being motivated and inspired is great- but it’s not enough. We need real life how-tos that we can actually implement. If you’re serious about building your business for the long term, you know it takes work.

What if, while hearing real life stories you could receive practical business advice AND be motivated and inspired to follow in their footsteps?

What would that be worth to you?

From finding out you’re single and pregnant at 34 and becoming a millionaire the same year. This is only part of Loral Langemeier’s story.

From being broke and unable to take out $20 from an ATM, to being named one of Inc 500 fastest growing companies. This is just one piece of Ali Brown’s story.

From being a stay-at-home mom, getting divorced and having to get a job, to building a hugely successful work from home business, working around her kids. This was part of the motivation for Lorrie Morgan-Ferrerro’s story.

These are just 3 out of the 15 amazing real-life stories that are part Women in Business (WIB) 2.0 The Movie.


You need to watch the movie trailer TODAY and ask yourself.

What could YOUR story be?

Go ahead and watch the trailer now.

- Gina xo

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How Does She Do It? Blog Series: Today’s Featured Interview is with Suzanne Doyle-Ingram of SDI Communications

September 28, 2010 By admin 3 Comments

Its IAWBO’s birthday and we are celebrating all month long! First, get your Virtual Birthday Gift Bag and then, enjoy 30 days of interviews with successful women in business online like this one:

Today’s How Does She Do It? Interview is with Suzanne Doyle-Ingram of SDI Communications http://suzannedoyleingram.com

http://www.Twitter.com/suzannedingram

http://www.facebook.com/suzannedoyleingram

How long have you been in business online? 5 years

Provide a brief description of your business a) who do you love to work with? b) what is the #1 greatest benefit they get from working with you?

I have three businesses but the one I enjoy most is coaching and training women business owners to implement revenue boosting strategies so they can make more money working less hours.

What does being a woman in business online mean to you and what is your favorite thing about it?

Being a woman in business online means that I truly have equal opportunities for unlimited success. My favorite thing about it is that I don’t have to put on makeup in the morning and scrape ice off my car!

Who or has been your greatest mentor and how have they impacted your success?

I have had so many mentors, it’s hard to narrow it down to one. I would say that they impacted my success in two ways: by teaching me  that my intellectual property is my greatest asset and also teaching me to act quickly on my ideas and of course to take a deep breath and Just go for it!

What is the one achievement are you most proud of as an entrepreneur so far and why?

Growing up as a child, my mom was in real estate and I always thought it would be awful and scary to have a job in sales and never know how much money you’d be making every month. So taking the leap from employee to entrepreneur was definitely my biggest achievement because now I make more than I ever have. Now the “not knowing” is more of a thrill than a fear.

What does “authentic in business” mean to you and why is it important?

Great question and I’m glad you asked. This is very important to me. Being successful in sales doesn’t mean that you have to compromise your integrity. Being authentic means always asking yourself, “What is the right thing to do for everyone involved?” Don’t get tempted by an easy sale that seems too good to be true. Always maintain your integrity even if it means walking away from a potential sale.

What is your favorite & most effective marketing strategy that you use to grow your business?

Of course I am a huge direct marketing fan because I own a direct marketing list company (www.strategiclists.com) but I also love Google pay-per-click advertising because you can test and track your results.

How do you stay off of (or minimize the extremes of) the proverbial cash flow rollercoaster?

I take a salary every month and anything above that needs to go into savings until you have three months of income put away. After that, reinvest any extra money back into your business and keep saving your money.

What’s your best advice about how to achieve work-life-self balance?

The first thing to do is hire a house cleaner! Don’t spend your weekends cleaning or working. Then, when you can afford to, hire a nanny. Having a live-in nanny was the best thing we ever did.

What is your favorite technology that supports your online business and why? (i.e. how does it support you?)

It’s hard to choose only one but I would have to say right now it’s my iPhone. At this moment I’m on vacation on a rural lake with no Internet access but I can still check in with my office and get online. It’s very convenient.

What is your best productivity tip? i.e. how can our readers get more of the right things done quickly and with less struggle?

I learned this from Leah Goard at OrganizedtoThrive.com. She’s fantastic. She has a system that I use to clarify my vision and then create a strategic plan of action for each quarter, then break it down into each month and each week. Also, focus more of your time on your IGA’s (income generating activities).

What has been your biggest breakthrough, mindset shift or top lesson learned so far?

The more money you give away, the more opportunities come to you!

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