Zero to Email Marketing in 5 Easy Steps

June 3, 2011 By admin Leave a Comment

A healthy-sized email list is a goldmine for almost any business.

Once you have your own email list, you can grow your business and your income without relying purely on external traffic to your website or blog.

Send a few emails to your list and you can turn subscribers into new customers, sell more to repeat customers and gain valuable feedback from your community…

And all without spending a penny on traffic or advertising.

Even better, email marketing is crazy profitable because it costs next to nothing to setup and automate!

If you’re just starting your foray into email marketing, here are the five fastest ways to get started with email: [Read more...]

Filed Under Marketing, Technology Tagged With , ,

Teleclass Replay… A Brand Called Me

February 11, 2011 By admin Leave a Comment

Happy Friday Women in Business Online!

Did you get a chance to attend this week’s tele-class? In case you missed it here’s the replay. The topic: How to go from Brand Blah to Brand Bold. Love that!

During this teleseminar guest expert Stephanie Pollock shared:

* What a personal brand is and why it’s your most valuable asset
* What you need to leverage (that you already have) to build a strong business foundation
* How to uncover what makes you most unique, essentially getting rid of any competition
* The 7-step system I use with my clients to master Brand YOU!
* The top 5 mistakes women make and why it’s costing them big time!

Whether you’re just starting out in business, or know that your brand needs a healthy dose of remarkable, this free teleseminar will give you the knowledge, tips and tools you need to build your personal brand foundation.

Click here to listen to the replay now and be sure to click on the comments link above to post any a’has and insights okay.

~ Gina xo

Filed Under Events Calendar, Featured Posts, How Does She Do It, Marketing Tagged With , , , , ,

FreedomRICH Business Basics (Part II): Is Your Niche Attracting Freebie Seekers or Prospects Who Are Ready to Buy?

February 4, 2011 By admin Leave a Comment

A profitable niche has two important components:

1. It is “hot,” meaning there is interest in the topic.

And…

2. It attracts people who are ready to buy.

Most of us are investing our time marketing online to earn a living, not because there isn’t anything good on TV. And profitability begins with selecting a topic or a niche that’s got enough natural interest and traffic that you don’t have to spend tons of time (and money) to attract visitors and convert them into buyers.

Here’s now to find a profitable niche:

Step #1: Find a Popular Topic

Your first goal is to select a niche or market that is large enough to be profitable. It doesn’t have to be huge, but if there are only a handful of people interested in what you have to offer at any given time, your niche is most likely too small to support a business.

The funniest example of a niche that could be profitable but just isn’t popular enough is underwater basket weaving.

I can’t tell you for sure how many people spend their time submerged in the pool, creating baskets from reeds and willows. I’m pretty sure I could sell them an ebook on getting started, hawk some supplies (including scuba gear), and maybe even create a membership site where they could swap tales and weaving techniques. But since this is a pretty obscure topic, it just isn’t worth my time.

Okay, it’s a silly example so let’s look at a more realistic one. What about college-aged adopted children of multimillionaires from France. While this market “exists,” there wouldn’t be enough people in that situation at any given moment to make it worth the effort of addressing them. It would be much smarter to broaden the market slightly to adopted children of multimillionaires, or college-aged children of French multimillionaires.

Step #2 Attract Buyers Ready to Make a Purchase

After you’ve identified a niche with a decent amount of interest, the next step is to figure out if your target market includes people who are sitting at their computer with their wallets in their hands, ready to buy.

I have a colleague whose very first website was focused on crafts for kids. It included a ton of free craft projects that parents just loved. Traffic was good when the owner was actively promoting the site, BUT it was almost impossible to sell anything. She had traffic but wasn’t making any money.

The answer was simple: Moms and preschool teachers were heading to the site to grab free ideas for keeping their kids entertained for 15 or 20 minutes. But they weren’t coming to the site to buy. Anyone searching Google for a free butterfly craft for kids just isn’t in the mindset to buy a parenting book – or even a craft kit!

Instead, I advised my friend to reformat the site to attract buyers who are ready to make a purchase. For example, that same mom who last week was looking for a way to keep her kids busy for ten minutes before dinner may want more information about educational toys or arts and crafts kits for her kids. Same person, different Google search, different motivation, different likelihood of buying.

To figure out if your chosen niche is make up of buyers or freebie seekers, you really need to get in their head. Think about what people would be looking for in the niche you’ve chosen and how they would land on your website. What frame of mind are they in: desperation? relaxation? curiosity? Are they looking for information or are they ready to buy?

Something to think about isn’t it ;)

In the next post we’ll discuss whether you have to be in love with your niche – in other words, can you “marry” your niche for profits, not passion? Your thoughts?

Filed Under FREE Articles, Featured Posts, Marketing Tagged With , , ,

New Year Ramp Up (Day 8): IAWBO’s New Online Marketing Alliance

January 8, 2011 By admin 1 Comment

NEW! Online Marketing Alliance
give * receive * achieve

An Exclusive Invitation to Promote and Grow Your Online Business!

  • Be “the” Go-To Expert in Your Niche
  • Build Your List
  • Gain Credibility
  • Announce Your Events
  • Sell Your Products
  • & Much More!

Are you really good at what you do and passionate about the difference it makes but your list (community/tribe) is small, un-responsive or not as relevant as you’d like it to be?

Do your products/services support women entrepreneurs?

How would you like to be the exclusive go-to expert in your niche consistently visible to our growing community of thousands of aspiring women in business online?

Say goodbye to the hit and miss approach so many entrepreneurs fall into. Now you can reach your target audience – women entrepreneurs – consistently and efficiently.

We’re selecting ONE expert per niche topic to be the exclusive Authorized Guide within IAWBO’s new Online Marketing Alliance.

This is your chance to claim your area of expertise before someone else who does what you do sneaks in first. Given the exclusivity factor, your category may not come open for a very long time.

One of the biggest frustrations for rising stars in any industry is the lack of a list to market to. Now you can eliminate this anxiety by positioning yourself as THE expert on your niche topic for our community of thousands of women entrepreneurs.

Positioning your expertise in front of this audience is the next best thing to having a large list of your own. You don’t have to wait for your list attraction to kick in. You can begin to develop meaningful relationships with a relevant audience starting now!

Without a list to market to, it doesn’t matter how good you are at what you do or how passionate you are about the difference you can make. To reach more people and make more money you need VISIBILITY and CREDIBILITY.

As “the” authorized guide for your niche topic you’ll enjoy both!

You’ll receive an exclusive invitation to IAWBO’s Online Marketing Collaborative private mastermind where authorized guides will network, collaborate and support each other’s business growth through the coming year. A virtual think tank for online marketing… just imagine the ideas that will unfold.

And, we’ll hold you accountable too. My team and I will monitor your participation to make sure you are using all of the benefits that go along with being an Authorized Guide. We’ll show you how to leverage this to the max!

Women in Business Online Know and Trust IAWBO

We are passionate about teaching women entrepreneurs how to achieve more online in record time. Accelerating the success of women in business online is what we do. By providing REAL content and resources (relevant, exact, applicable and leading) we have earned the right to speak directly to this audience.  Being a woman in business online myself, I know the unique challenges and infinite possibilities that exist for this group of women.

Important facts: The IAWBO community is currently comprised of more than 3000+ subscribers but this does not represent the full scope of the visibility you’ll enjoy. Our social media presence exceeds 17,000+ and we enjoy extensive collaborative marketing reach via experts and partners.You, your products and services will be visible through all channels.

As an Expert Member, you’ll receive everything at the Association Member level, PLUS…

  • Enjoy list building through IAWBO’s new Virtual Hope Chest. Our reciprocity-based strategies get results!
  • Be recognized as an Authorized Guide showcasing YOU as the go-to expert in your niche within our growing community
  • Be the guest expert for a member’s only teleclass
  • Be a guest expert for an #askIAWBO Tweet Chat
  • Contribute original articles to the Premium Articles Database
  • Contribute re-purposed content to our blog
  • Be the host of your own Podcast series
  • Contribute videos to IAWBO-TV
  • Announce your tele-classes, programs and events
  • Promote your information products through IAWBO’s eBoutique
  • Enjoy the spotlight with a Press Release announcing YOU as an Authorized Guide
  • Our members will get to know, like and trust you through a detailed authorized guide listing on the IAWBO.com website and a “How Does She Do It?” blog interview
  • Proudly display your Authorized Guide badge on your site and within your promotional materials
  • Network and collaborate with fellow guides within the exclusive Collaborative Marketing Alliance mastermind and enjoy regular conference calls and social media chats to discuss business growth strategies, improve what’s working and eliminate what isn’t.
  • All contributions will receive extensive visibility through social media channels – ours and via online marketing alliance members.
  • Receive and propose other special opportunities as they arise!

Some examples of niche topics that support the success of women in business online are:

  • Copywriting
  • Article marketing
  • Productivity secrets
  • Teleclasses/virtual events
  • Email marketing
  • Marketing on Facebook
  • Marketing thru Twitter
  • Video Marketing
  • How to Create & Sell Info-Products
  • Client Attraction
  • Authenticity in Business
  • Money Mindset
  • Limiting Beliefs
  • Presentations that sell
  • Affiliate Marketing
  • Writing a book
  • Publishing a book
  • Online revenue models
  • Group Coaching
  • High Level Coaching
  • Hiring a support team
  • Cash flow strategies
  • Networking online
  • Networking face to face
  • Hosting live events
  • No and low cost marketing
  • Technology for online business
  • … add your niche topic here.

As soon as you register we’ll schedule a 30 minute consultation with me to make sure you are powerfully positioned to maximize the visibility channels that will work best for you. Moving forward, my VA team will keep an eye out for content that you could be re-purposing through the site.

If this sounds like the opportunity you’ve been waiting for send an email to ginabell (at) iawbo.com indicating your interest and we’ll add you to the waiting list. We’ll have the details finalized (i.e. marketing packages, fees, etc) and the official plan in place within the next week or so.

~ Gina xo

P.S. Experts and proposed niche topics will be evaluated individually through an application process to ensure it’s a good match for you and our community of women in business online.

Filed Under 2011 Ramp Up, Marketing Tagged With , , , ,

[Premium Article] Reciprocity-Based List Attraction: A Proven Win-Win-Win Joint Venture Strategy

January 1, 2011 By admin Leave a Comment

I have developed what I call a reciprocity-based list attraction strategy for joint venture projects.

This strategy was responsible for adding hundreds of subscribers to my partners lists during IAWBO’s September birthday celebration (the gift bag). Many reported it was the largest list growth they had experience from a “giveaway” style project.

Here’s how it works:

Have your joint venture partners contribute an EXCLUSIVE GIFT to your give-away. Exclusive meaning that the gift is not available anywhere else for-free.

Each JV partner provides a landing page URL where subscribers can collect the gift without having to opt-in. << Yes, you read that right – no opt-in.

Now, you’re probably wondering how do partners grow their lists if this is the case right? I have a solution for that… a proven strategy that actually increases your opt-ins.

The gift is provided without an opt-in THEN, directly underneath the download link (on the same page) the partner will invite them to opt-in for a bonus or surprise gift.

Example: Let’s say the (no opt-in) gift is an exclusive audio recording. The bonus or surprise gift requiring opt-in could be a companion action guide, transcript or checklist. The more relevant or complimentary to the initial gift the better.

Here is an example that you and your partners can model from IAWBO’s Birthday Celebration http://www.laptopmom.com/HowToDoATeleseminar.html

TIP: Add an autoresponder campaign to the mix to convert subscribers to customers and who knows where else these visitors will click once they are at your site.

There are 3 key ingredients to this strategy.

1) GIVING: The no opt-in approach to receiving gifts from the experts is a welcome reprieve from the traditional giveaways that require we opt in to every single persons list to get a freebie that is readily available on the net anyway. Giving without the expectation of receiving activates the law of reciprocity.

2) EXCLUSIVITY: Knowing they can’t get the gift anywhere else free coupled with giving it without need for an opt-in increases trust immediately. This is huge and a great premise to outline the opt-in invitation that follows. (Wow… if they are going to give me this for free, what will I get if I do opt-in).

3) RELEVANCY of the bonus/surprise gift so that it is desirable and a logical opt-in.

Another benefit here to the JV partners is that subscribers are more likely to use their primary email address when opting in. The give removes the worry that they’ll be bombarded with unwanted communications and they are less likely to create a “throw away” email address to collect all the goodies. This means high quality subscribers for the JV partners.

This strategy worked wonders for IAWBO’s month long birthday celebration and I’m using it again for the Virtual Goodie Bag we’re preparing for the Success Rituals 2.0 book launch and IAWBO’s new Hope Chest (watch for that coming February 1st).

~ Gina xo

Filed Under Premium Articles Digest Tagged With , , ,

IAWBO Event Reminder: Gold VIP Member Tele-Class Tuesday January 26th

January 25, 2010 By admin Leave a Comment

VIP Gold Member Events:

img_1419crop-11-258x300>>> Tuesday January 26th at 1:00 pm CT (11am PT/Noon MT/2 ET) Gold VIP Member Tele-Class with Guest Expert Mary Kay Morgan Founder of AWP, Affiliate Wealth Partners.

How to Make More Money and Have More Fun with Affiliate and Joint Venture Relationships that Actually Work!

Mary Kay Morgan, MS is founder of Affiliate Wealth Partners.com the only affiliate and joint venture networking and “how to” resource devoted exclusively to increasing the market visibility and the sales revenue of conscious businesses through the development of aligned, authentic and effective affiliate and joint venture relationships.

Mary Kay is the industry’s leading expert at increasing your “business-relationship” IQ and EQ so that you can create long-term business relationships that are both personally rewarding and profitable.

What you’ll discover on this call:

Mary Kay will identify and share with you how to avoid the most common mistakes made by heart-centered entrepreneurs in the two most common vehicles for relationship marketing – affiliates and joint ventures.

* VIP Gold Member Events are “calendar friendly” meaning that you’ll have access to the audio recording within 48 hours of the call.
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Not a Gold VIP Member yet?

Business women on a chartThere are FUNdamental strategies that are essential to being a successful woman in business online…

If you’re interested in learning them, become a Gold VIP Member now. It’s less than a dollar a day and you’ll be immediately connected to the people, how-to and inspiration you need to create success online – your way and with less struggle. Start now: http://iawbo.com/benefits



Filed Under Events Calendar, Featured Posts Tagged With , , , , , , , , ,

Get Clients Now! Marketing Action Group for Women in Business Online. Starts January 19th.

December 16, 2009 By admin Leave a Comment

Give Your Marketing and Mindset a Motivating Kick-In-The-Pants with the Get Clients Now Simple 28-Day Marketing Action Plan!

Our next 6-week program starts Tues. Jan. 19. Only 10 8 spaces in this class. This is the last class available at 2009 pricing.

women-thumbs-up

  • Do you worry where your next clients will come from?
  • Have you been trying to model marketing strategies that seem to be working for others with little or no success?
  • Do you feel a bit like a mouse on a wheel, doing so much but never really getting anywhere?

If you do, you’re not alone. Did you know, three of the top challenges that women in business online commonly face are:

  1. Effective Marketing
  2. Consistent Cash Flow
  3. Productivity

What would your business be like if you could eliminate these top challenges once and for all?

Really think about that for a moment… Imagine:

* Attracting more and better clients on a consistent basis.
* Your marketing working for you in new and powerful ways.
* Making a living (and a difference) doing what you love.

Sounds pretty amazing doesn’t it!?

Unfortunately, this is not what most entrepreneurs experience.

Maybe you’ve noticed that some service professionals are busier than ever with more clients than they can possible handle, while others in the same line of work struggle each month to find enough clients just to stay in business. What’s up with that?

It’s frustrating isn’t it, especially when some of these busy professionals fall short of the quality and expertise that YOU have to offer. So why is it that YOU don’t have all the clients you need?

What do THEY know that you don’t know?

The answer may be simpler than you think…

What I’ve discovered is that it’s not what they KNOW that differs (I mean there’s more than enough information and advice at our disposal right) it’s what they DO!!

Successful women in business online are proactive vs reactive when it come so to marketing. They leverage proven systems consistently to discover and refine what really works for them so they can get the results that they want and need.

“The definition of insanity is doing the same thing over and over again and expecting different results” ~ Albert Einstein

So what’s your solution? How about this…
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Learn How to Create an Endless Stream of Clients by Doing 10 Simple Things a Day!

logoAs a Licensed Facilitator for the acclaimed Get Clients Now!TM Program, I love to work with multi-passionate women in business online who are great at what they do but struggle when it comes to marketing their services. They are anxious to get unstuck and are ready to give their marketing the motivating kick-in-the-pants it needs! Does this sound like you?

You see, I get it… Your clients are the lifeblood of your business – mine too! And when you lack clients, you aren’t changing the world quickly enough. Not only that, you’re probably not earning enough to have a sense of security and control over your life. You’re worried about making money and the marketing aspect of your business is driving you crazy! Enough is enough already – right!?

The PURPOSE of the Get Clients Now! System is to empower you to do more of what you love, get noticed and make a bigger difference for your clients with the least amount of struggle possible!

Marketing business salesWhen you work with me, you’ll gain the advantage of a proven sales and marketing system that becomes personality-driven and magnetized through your authentic input.This is the key to marketing that is easy and even fun!

And that’s not all… you also get:

  • Clarity about your business and your goals
  • Matter-of-fact support and advice that empowers you to solve problems and overcome barriers
  • Skill development in sales, marketing and management
  • Positive feedback and perspective on your ideas and challenges
  • Mentorship and accountability to keep you on track – and gaining momentum!

Yes, we will focus together for 6 weeks. I’ll keep you on track and motivated, inspire you and guide you. Together, we’ll tackle your biggest marketing barriers – helping you to get past them once and for all! You should know, I’m a straight shooter, after all, you have a lot at stake here and I take that very seriously.
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Get Your Marketing Working For You In New and Powerful Ways!

gcn-helpIf you’re like most service professionals, you’re very good at what you do (and you love it to!) but, when it comes to marketing and sales…there’s a lot left to be desired isn’t there?

Do any of these thoughts sound familiar to you?

“I don’t know where to start…or what to do next”
“I need to do something but how do I know what will work?”
“I feel like I’m doing so much already but nothing is working”
“I don’t like marketing… I’d rather be doing (insert your service)”
“I don’t know how/where/when to promote my business without feeling pushy and uncomfortable”
“Marketing just doesn’t work… for me”
“My marketing results aren’t consistent”
“I need more clients!”
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Imagine What Your Business Will Be Like Once You Are Able to:

  • Know what REALLY works to market YOUR professional services… and what doesn’t;
    .
  • Identify exactly where you are stuck with your marketing (using a visual tool called the Universal Marketing Cycle);
    .
  • Overcome “analysis paralysis” and determine exactly what you need to do first-and every step of the way… no more second guessing!
    .
  • Take inspired action based on a ready-to-implement plan. No more getting ready to get ready!
    .
  • Eliminate money worries once and for all because you have a client attraction system and plan that works for you;
    .
  • Have highly qualified prospects coming to you consistently because you’ll know exactly how to attract them… no more chasing!
    .
  • Have the confidence to choose only the clients/projects you want to work with;
    .
  • Enjoy more credibility and begin to be recognized as an expert in your industry;
    .
  • Get more and better clients without “selling” – No more feeling like a “pushy salesperson”;
    .
  • Be memorable and get noticed – essential when the average consumer is exposed to thousands of marketing messages every day;
    .
  • Confidently make the right choices about spending time and money on marketing;
    .
  • Set yourself up for success with a repeatable, customizable, easy to create and implement marketing action plan that is 100% authentic to you and your business!
    .
  • And MORE!!

Get Clients Now! 28-day program gets to the heart of what’s holding you back from the results you want and the success you deserve. It helps you to overcome fear, resistance, procrastination and other barriers that keep you stuck.
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Where Are YOU Stuck Right Now?

  • Attracting new clients?
  • Getting presentations?
  • Following up?
  • Closing sales?

The program is flexible, customizable and adapts to your preferred style. It’s repeatable too! Once you learn how to create a 28-day action plan, you can create and adjust your plans over and over to build momentum in every area of your marketing and sales cycle as your business grows and evolves.

gcn-bullseyeYou’ll discover how to take the most direct route to results possible for your unique business!

You’ll know what to do, how and when to do it and because you’ll learn how to measure your results, making adjustments to continuously strengthen your marketing activities is no longer frustrating or hit and miss…

Your marketing becomes FUN and EASY so you can finally, make a living doing what you love!
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Who Is This Program For?

Service-based professionals * Women in Business Online * Coaches * Consultants * Freelancers * Trainers * Entrepreneurs * Speakers * Artists * Mortgage Brokers * Financial Planners * Small Business Owners & more!

It’s simple… if you are solely responsible for creating your own income through the services you provide and worry where your next clients will come from ~ this program is for YOU!

Marketing doesn’t have to be a struggle! The GET CLIENTS NOW! system has helped over 60,000 consultants, professionals, and coaches build a thriving business by doing a few simple things each day.
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Here’s What You Get With Your Enrollment:

gcn-program-graphic

: : Two 90-minute seminars by telephone (call from any phone anywhere – no special equipment required)

: : Four 1 hour group coaching sessions by phone (1 per week)

: : One 30-minute one-to-one Laser Coaching Session by phone (Can be scheduled anytime during the six week class duration)

: : A toolkit of tested sales, marketing and management techniques

: : Your own authentic and customized 28-day marketing plan that you can use over and over again to address the areas of your business that need attention on an as needed basis.

: : Accountability, perspective and support from me as your guide and from fellow participants too!

: : MORE AND BETTER CLIENTS!
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Programs fill quickly. Register Your Seat Now:

Get Clients Now!™ Simple 28-day marketing plan for Women in Business Online starts Tuesday January 19th.
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SEMINAR PLUS 28-DAY PROGRAM – One Pay ONLY $397 $297 | Add to Cart

SEMINAR PLUS 28-DAY PROGRAM – Two Pay ONLY $257 $157 | Add to Cart

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gcn-book-coverIMPORTANT: All programs offered through Gina Bell inc are a division of Signature of Success Consulting, Inc. Your credit card statement will reference “Signature of Success” as the payee.

You are responsible for purchasing the book, “Get Clients Now!” by CJ Hayden (2nd Edition). This book will be your textbook for this Program. (local toll or long distance telephone charges are additional). Click here to order it now through Amazon.com.
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Service Professionals Are Creating Remarkable Results With The Get Clients Now System! Will You Be One of Them?

“In the first 28 days, I added $5000 to my bottom line! Anyone trying to grow a business without Get Clients Now is doing it the hard way. ~ Rachelle Disbennett-Lee, Training Director, International Coach Academy

“The Get Clients Now! format is the most time efficient, productive program I have ever seen! Instead of $4000 a month, I have been able to produce $8-10,000.” ~ Sharon Richman, Mary Kay Beauty Consultant

I have just completed working the Get Clients Now! Program… I got four new clients, lined up five workshops and two speaking engagements, and had an article written about me in local paper!” ~ Tifin Kutch, Life Coach

“…the program is already helping me. Just writing out a plan makes a big difference. Of course a marketing consultant like myself knows that, but recommending it to a client and actually doing it yourself are two very different things.” ~ Ramona Rea, Marketing Consultant

“This is my first week… and already I have scheduled speaking at several events and a potential client.” ~ Paul Metheney, Internet/Multimedia Consultant

“It’s a perfect way to get in gear… a formula that is right on and uncovers every aspect that needs attention…” ~ Josiane Feigon, Telemarketing Trainer & Coach

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Here’s What Experts Say About Get Clients Now!

“Get Clients Now! not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius.” ~ Jay Conrad Levinson, author of the Guerilla Marketing Series

“The most common question people ask me is ‘How do I get clients?’… Now whenever someone asks me that question, I’ll just hand them Get Clients Now!” ~ Joe Vitale, author of The Attractor Factor and Spiritual Marketing

“If you want your business to have shameless success, you need Get Clients Now! …provides all the essential tools a self-employed professional needs.” ~ Debbie Allen, author of Confessions of Shameless Self Promoters

IMPORTANT: All programs offered through Gina Bell inc are a division of Signature of Success Consulting, Inc. Your credit card statement will reference “Signature of Success” as the payee. Get Clients Now!™ is a trademark of Wings for Business LLC and used with permission under license.

Filed Under Events Calendar, Featured Posts, Marketing Tagged With , , , ,