A profitable niche has two important components:
1. It is “hot,” meaning there is interest in the topic.
And…
2. It attracts people who are ready to buy.
Most of us are investing our time marketing online to earn a living, not because there isn’t anything good on TV. And profitability begins with selecting a topic or a niche that’s got enough natural interest and traffic that you don’t have to spend tons of time (and money) to attract visitors and convert them into buyers.
Here’s now to find a profitable niche:
Step #1: Find a Popular Topic
Your first goal is to select a niche or market that is large enough to be profitable. It doesn’t have to be huge, but if there are only a handful of people interested in what you have to offer at any given time, your niche is most likely too small to support a business.
The funniest example of a niche that could be profitable but just isn’t popular enough is underwater basket weaving.
I can’t tell you for sure how many people spend their time submerged in the pool, creating baskets from reeds and willows. I’m pretty sure I could sell them an ebook on getting started, hawk some supplies (including scuba gear), and maybe even create a membership site where they could swap tales and weaving techniques. But since this is a pretty obscure topic, it just isn’t worth my time.
Okay, it’s a silly example so let’s look at a more realistic one. What about college-aged adopted children of multimillionaires from France. While this market “exists,” there wouldn’t be enough people in that situation at any given moment to make it worth the effort of addressing them. It would be much smarter to broaden the market slightly to adopted children of multimillionaires, or college-aged children of French multimillionaires.
Step #2 Attract Buyers Ready to Make a Purchase
After you’ve identified a niche with a decent amount of interest, the next step is to figure out if your target market includes people who are sitting at their computer with their wallets in their hands, ready to buy.
I have a colleague whose very first website was focused on crafts for kids. It included a ton of free craft projects that parents just loved. Traffic was good when the owner was actively promoting the site, BUT it was almost impossible to sell anything. She had traffic but wasn’t making any money.
The answer was simple: Moms and preschool teachers were heading to the site to grab free ideas for keeping their kids entertained for 15 or 20 minutes. But they weren’t coming to the site to buy. Anyone searching Google for a free butterfly craft for kids just isn’t in the mindset to buy a parenting book – or even a craft kit!
Instead, I advised my friend to reformat the site to attract buyers who are ready to make a purchase. For example, that same mom who last week was looking for a way to keep her kids busy for ten minutes before dinner may want more information about educational toys or arts and crafts kits for her kids. Same person, different Google search, different motivation, different likelihood of buying.
To figure out if your chosen niche is make up of buyers or freebie seekers, you really need to get in their head. Think about what people would be looking for in the niche you’ve chosen and how they would land on your website. What frame of mind are they in: desperation? relaxation? curiosity? Are they looking for information or are they ready to buy?
Something to think about isn’t it
In the next post we’ll discuss whether you have to be in love with your niche – in other words, can you “marry” your niche for profits, not passion? Your thoughts?



You’ll discover how to take the most direct route to results possible for your unique business!







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