IAWBO Event: How to Create Powerful Stories That Get You Free Publicity

I’m curious. How many of you are using free publicity to build your business?

Are you wanting to attract profitable partnerships and reach markets outside your inner circle?

Is your business the first one people think of when looking for your product, service or expertise?

Are you finding clients ready to invest with you at higher rates?

For myself, I’m always interested in looking for more ways to grow my business FAST (you know – Achieve More Online in Record Time) without having to invest a lot of money in marketing.

So, I have asked Elena Verlee to join me on Thursday, July 8 where she’ll share insider secrets on:
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“How to Create Powerful Stories That Get You Free Publicity”

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On this free call, Elena will be sharing her insider secrets on:

A step-by-step process to help you create UNIQUE publicity stories now and forever
3 common myths about publicity that stop you from playing BIG and making the impact you want to make that will build your business FAST
The #1 thing heart-centered entrepreneurs need to have in order to succeed in getting publicity (don’t even start if you can’t do this)
What only YOU can do in the publicity process and what you can easily outsource to your team (your VA or even a temp can do some of these things)
How you can create a Publicity STORM no matter how much budget, skills and time you have available

You’ll want to sign up now before you forget. Here’s the link:

This is actually a FANTASTIC time to get free publicity.

Why? Because we have more media delivering news and information than ever before. That means journalists and producers who work for newspapers, magazines, TV and radio are constantly looking for people, products and information that will be of interest to their audiences.

Add specialty niche outlets, newsletters, blogs, social networking sites, internet TV and radio shows and you’ll find there are a TON of possibilities to get the publicity that will make you stand out from the competition. 24 hours, 7 days a week is a lot of news time to fill.

If you’re serious about building your business (or possibly even selling it  in the future), you won’t want to miss the information we’ll be sharing with you!

Space is LIMITED, so sign up now to reserve your spot on  this complimentary call.

And don’t forget to share your thoughts and questions below. I’d love to know what you really think about your business and getting publicity right now.

Public Relations (PR) Basics for Women in Business Online

gettingprpapparazi Too often, the term “public relations” comes up after a disaster has happened. Tiger Woods is caught having multiple affairs? “What a PR disaster!” we exclaim.

The truth is, public relations or PR is an important aspect of running a business and one that entrepreneurs should regulary use — not only to avert branding and image disasters.

It should be a regular part of building your brand, establishing your credibility, attracting prospects, and converting leads into buyers.

What Is PR?

Public relations is the process of building awareness and credibility for your company, product or service among your target market.

The process involves working with key influencers – traditionally journalists but now also including bloggers and other content producers.

Key influencers are those who regularly reach your target market, are trusted by them, and are known to provide accurate and reliable information. They are an objective third party, not paid by you.

Because this awareness comes from a trustworthy source, your credibility increases. Notice the effect of a product review published by a magazine because the reporter genuinely believed in the product.

Compare that to a paid advertisement for the same product. Which one will have more impact on a prospect?

The reporter’s review will have more weight, because readers know it’s her honest opinion, one that wasn’t influenced by the promise of monetary reward.

How Can PR Help Your Business?

Aside from achieving credibility, you can reach potential partners, investors, and of course, customers, through PR.

Online publicity, for example, will enhance the search engine rankings of your site and bring more organic, targeted traffic.

An increase in sales and profits is the ultimate benefit of effective PR.

So You Wanna Do Your Own PR?

Big companies either have in-house PR staff or hire PR agencies or consultants to the tune of thousands of dollars every month. This is out of reach for the average small business entrepreneur.

However, this doesn’t mean that effective PR should be out of your reach as well. As a matter of fact, most entrepreneurs can manage their own publicity needs – if they have the basic PR skills and mindset.

Short of browsing hundreds of websites about PR or enrolling in a PR course at the nearest university, you can learn the basics of PR at your own pace and in the comfort of your home.

One course I recommend is “How to Do Your Own PR” by Elena Verlee, a sought-after PR consultant, serial entrepreneur and certified business coach. It’s an audio course you can load into your mp3 player to listen to while you drive around.

Or, if you’d rather read, full transcripts are available as well.

Aside from knowing PR inside and out, Verlee is an excellent teacher who’s able to simplify PR concepts and explain them in layman’s terms. Just try and fail at this course.

If you’re interested, here’s the link to “How to Do Your Own PR” again. Check it out:

http://snipurl.com/evdiypr