WOW! Amy Porterfield and Jennifer Bourn really kicked off List Attraction Week with a bang!

Amy shared How to Find Your Social Media Sweet Spot.

And Jennifer revealed Simple Search Engine (SEO) Optimization Strategies You Can Do Yourself.

There are still TEN more tele-classes that you can attend live absolutely FREE.

All you need to do is register through the List Attraction Week site.

If you missed yesterday’s calls and are worried about missing the ones coming up, you can put an insurance policy in place to access ALL of the teleclass replays for just 25 dollars but this package is only available until Monday March 15th.

Go ahead and claim your upgrade now.

This is a must-have collection of tips and resources for women who are serious about creating a successful business online! The event will be re-launched as an information product soon but you should know that the fee will be at least three times the replay upgrade.

NOTE: List Attraction Secrets is one of the Gold VIP Membership Benefits. This is just one of many valuable benefits of membership to IAWBO.

One of the most basic but most important pieces of your social networking presence is having an effective profile. Not only is it a snapshot into who you are and what it is you do, it’s usually the first impression others will have of you.

Here are some ways to make your profile work for you and get you noticed–without boring people to tears.

Use a real photo of yourself. On certain sites you occasionally see people using their brand logo as their picture or avatar but I advise against this. You want others to relate to you as a real person, especially if they are thinking of hiring or buying from you! In most cases, that is something you just can’t convey through a graphic. (Unless maybe you are Coca-Cola!)

By all means, use a professional photo if possible. If not, you should choose one that is of you alone–with all due respect to your family and pets. If you are using social sites to even remotely drum up business, you need to appear professional as far your main photo goes.

Location, location, location. Include at the very least your state, province or town. Even though it is the world wide web, you never know when local opportunities will pop up. Make it easy for others to seek you out.

Have a well thought-out bio. Your bio is what people will be looking to in order to get the essence of what you are all about. You can include a succinct version of your “elevator pitch” here as long as you avoid sounding too sales-y. When you read it back to yourself you should be able to get a feel for how it comes off. Adjust accordingly. Write it with an emphasis on how you provide value to others.

Include all of your relevant links. You want to give people an easy way to find out more about you. Plus, there’s no one who doesn’t want more web traffic, right? The amount of space you are allotted for this varies from site to site, but definitely include your website and/or blog as well as the profile URLs of any other social networking sites you are active on.

Use your full name if possible. Depending on the site, you may or may not have room to fit your whole name. Also, if your name is common, it may have already been taken, such as on a site like Twitter. In the case of my full name, I went with my first name and last initial on Twitter because they don’t allow enough characters for both words to fit. I am satisfied with that, however, because people are still able to associate it closely with my full name.

Personal tidbits are not a bad thing. Don’t be shy, there is a reason it’s called social networking! Some people are reticent about exposing anything about themselves outside of their business persona. However, part of what draws others to you is your authentic self. You may have a snazzy professional profile photo, but posting pictures here and there of your latest vacation won’t do any harm. In fact, it could be great for business.

Fill out your background completely. Part of what helps others find you is the information that you fill out about your education, interests, past employment and groups and associations you belong to. This is especially true on a site like LinkedIn. Keep your information up to date so that opportunities can easily find you.

The most important takeaway? Ensure your presence is consistent across all networks. This not only strengthens your personal brand, but helps to establish credibility as well. Plus, to make it even easier on yourself, keep a document on your computer with all of your profile information. That way you can just copy and paste it when needed.

Now get out there and network!

About the expert(s): Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches coaches, consultants, authors, speakers, and other solopreneurs how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com

I wanted to let you know about a HUGE complimentary event that I am a speaking at and I will be talking about Believability!

The Just Launch It Event is all about helping you over the hurdles in launching a business or re-launching your business with success and grace. There are 10 Entrepreneurs and Experts – including yours truly – who started out just where you are and each are providing incredible information you don’t want to miss.

You can get all the details here http://snipurl.com/launchit

At the Just Launch It Event, you will learn about 5 key areas:

1. FOCUS: Align your passion and purpose with your business idea

2. FACE: Find your target audience and learn how to approach them

3. FOUNDATION: Discover how to build a solid base for your business to grow

4. FINANCIAL: Learn the key elements for financial success and how to set them up

5. FREEDOM: Unravel the mystery of taking the leap from employee to entrepreneur FULL-TIME

Don’t miss this EVENT http://snipurl.com/launchit

I’ve teamed up with Kimberly Englot, Founder of the Center for Authentic Self Development for a one-time-only FREE Teleseminar…

The Happiness & Harmony Makeover
How to release inner baggage so you can be more free, happy and relaxed than you have in years!

We are SO excited to invite you to this free tele-class on MARCH 3, 2010 at 7 pm CST (8pm EST / 6 pm MST / 5 pm PST. Check http://time.gov for other time zones)

Ladies, are you:

• Feeling stressed, tired and overwhelmed?
• Worn-out trying to live up to other people’s expectations?
• Desperate to rediscover the real you, but unsure how?
• Unhappy with some of the relationships in your life?
• Drowning in clutter, disorganization and a growing to-do list?
• Afraid of what others might think if you make a change?
• Terrified that when you start to make changes people will judge you, make snide comments, or avoid you all together?
• Constantly comparing yourself to others, feeling inferior or than you have so far to go to catch up or keep up?
• Longing for “me time” but between the kids, your husband, community expectations and your work you don’t seem to find the time?

If you have answered YES to any of these points and you don’t want to feel this way one second longer – BE ON THIS CALL.  http://snipurl.com/2010hh

Here’s a sneak peek at what we’ll be sharing with you on this call:

• Six primary LIFE TOXINS that you MUST IDENTIFY if you want to experience Happiness & Harmony in your life INCLUDING barriers such as:  Toxic Relationships; Automatic Negative Thinking Scripts; Underlying commitments; Resistance; Guilt, Worry, & Resentment; When trying is bad and working on yourself doesn’t work; Money Clutter; Comparison traps; Tolerating Good Enough; and more!

This is a content-rich 90 minute teleseminar where you will learn actual techniques to help you identify the toxins at work in YOUR life and how to “cleanse” them and make room for the growth, happiness and harmony you deserve.

Join us for the LIVE call for a special bonus gift too!

So, register now at Kim’s site http://snipurl.com/2010hh and mark your calendar for March 3, 7 pm CST (for about 90 minutes) and get ready to being your own Happiness & Harmony Makeover!

In Love & Light,

Gina & Kim

Wow! What an amazing call! The replay for call 3 is ready for you at http://snipurl.com/erw3-replay and the highlights are below…

I’m having SO much fun with my new caricature in the header! What do ya think? It’s so great to have my sites fully reflect the fun and humor I love so much. (You can check out http://www.ginabellinc.com too for another variation I’m “tickled pink” about)

I forgot to share some exciting news (despite the call notes I had prepared he he) which is that I’m in the process of writing my book. Woohoo! The working title is: “Equity-Rich Women Online: Love, Leverage and Leap Your Way to Wild Success”. (Sample book cover and pre-launch celebrations are coming soon!)

Gosh, I love the sound of that and I can’t wait to get this Equity-Rich philosophy, this way to do and be in business, to a much wider audience. Stay tuned for details of how you can get an advanced copy including some really cool bonuses!

Okay, here are some of the nuggets shared on this call:

Equity-Rich Success Formula (pre-requisites to an equity-rich business):

1. Identify Your DESIRE (what you REALLY want and why)
2. Gain Authentic CLARITY
3. Allow Your PASSION (and the passion of others) to Fuel You
4. Make the DECISION to Make it Happen (no matter what)

This was a great start but the “formula” doesn’t end here. Mark your calendars for Tuesday February 16th and plan to join me for call #4 in the series as we continue our thought-provoking conversations.

I also shared another of my fave success mantras (which is really an awesome quote I found and fell in love with!)

“Marketing is the tax we pay for ordinary” ~ author unknown

I challenged listeners to explore the questions: “Am I willing to take Extraordinary Measures? And, if so… what could that look like for me?” (Like I said, I can’t help but get you thinking DEEPER!)

Oh and here are the three resources I referenced on the call:

* SuccessMagazine.com
* The Productivity Epiphany book by Vincent Harris TheProductivityEpiphany.com
* The Encore Effect: How to Achieve Remarkable Performance in Anything You Do

If you missed calls 1 and 2 you’ll find them here along with a valuable bonus.

~ Gina xo

Internet Marketing is continually evolving, and 2010 will be no different. Expect change, expect innovation and expect new opportunities for your business.

In order to capitalize on the shifts in the Internet Marketing landscape to maximize your business growth in 2010, here is a list of the main Internet Marketing Trends that you should understand and address in your overall marketing planning for the coming year.

10 Internet Marketing Trends for 2010

Trend #1: Digital Portfolios

Whether you like it or not, you are in the process of developing a unique digital portfolio for your business. This may include your website, your blog and your email newsletter. It may include your Twitter feed, your Facebook page and your Yelp profile page. And even if you do not actively set out to create a digital identity, your customers will take care of this for you with customer and product reviews, blog comments and online forum discussions. Face it, digital footprints are everywhere now. Expect 2010 to be the year that successful companies stop conducting random digital tactics, and instead start developing holistic digital strategies that showcase the company’s identity and tell the most effective story.

Trend #2: Customer Voice

Customer and product reviews are highly valued by consumers and have a major impact on purchasing decisions. Expect the customer voice to get louder and louder in 2010. Google Sidewiki is just one example of this, where Google enables the website visitor to leave comments on ANY website for others to view. Successful companies will strategize to monitor the digital landscape, listen to the customer voice and actively engage with customers. Further to this, they will actively solicit customer advice and guidance through crowdsourcing, online forums and other customer-feedback channels.

Trend #3: Google & Bing Innovation

Microsoft introduced their new search engine Bing in June 2009, and soon afterward entered into an agreement with Yahoo! to power the latter’s future organic and paid search results. Bing keeps gaining incremental marketshare, while Yahoo!’s continually deteriorates. The innovation battle between Bing and Google has officially started. Expect intense competition between these two Internet powerhouses in 2010, and don’t be surprised to see them introduce a dizzying array of experiments well beyond Search, including innovation in the usability, mobile and collaboration spaces.

Trend #4: Real-Time Web

The pace of Internet Marketing quickened rapidly this past year, and there’s no turning back. Twitter is all about real-time communication. Facebook and LinkedIn offer real-time updates. And this Internet Marketing trend became so strong, that even Google started incorporating real-time listings in its SERPs (Search Engine Results Pages) earlier this month. The real-time web puts new demands on a small business, and successful companies will find a strategy and sustainable process that enables them to have an authentic, consistent real-time voice in the marketplace in 2010.

Trend #5: Mobile

The mobile market is exploding. According to the Mobile Marketing Association (MMA), mobile marketing expenditures are expected to exceed $2 billion in 2010. Cell phone penetration in the US has surpassed cable TV, web access and home PCs. Nearly 50 million people in the US access the web on a mobile device. It’s being predicted that by 2014 nearly 20 billion mobile apps will be downloaded yearly. Thirty-eight percent of youth already claim that mobile is more important to them than their wallet! There’s been a lot of hype about mobile for years now, but the mobile web market is really here.

Trend #6: Location-Based Marketing

With the explosion of demand in the mobile market (see Trend #5: Mobile, above), location-based marketing is set to correspondingly ignite. We already see services like Loopt, Google Latitude and Yowza!! offering location-based marketing services. It’s only a matter of time before Yelp starts dynamically generating real-time restaurant offers as you search for a local eating option on your iPhone. Although 2010 is sure to be a year of experimentation in this area, expect to see activity around location-based marketing, both to passers-by as well as to social networking groups, in the coming year.

Trend #7: Social

Social marketing has also received a lot of hype. Facebook boasts over 300 million users, and roughly half of these log in every day. Twitter attracts more than 22 million unique visitors every month. YouTube has more than 100 million users in the US, and adds 20 hours of content every minute. Expect a maturing of the market in 2010, where social marketing becomes less a tactic or novelty and instead becomes more of an authentic process for businesses to listen, converse and engage with customers.

Trend #8: Video Blogs

According to comScore, more than 78% of the US Internet audience view online videos. As an example of successful video marketing to this audience, the Wine Library video blog attracts more than 100,000 visitors every month. Face it, people like video. And both online and mobile-based video usage is increasing. The technology to publish videos has been simplified greatly through The Flip, the iPhone 3GS and YouTube. Just as text-based blogs took off in popularity several years ago, expect a similar rise in video blogs and embedded videos in text-based blogs in 2010.

Trend #9: US Hispanic Market

Hispanics are the fastest-growing segment of the US population. And as they represent approximately 25% of new births, expect them to have an impact on your future business. Research points to Hispanics spending more time online than non-Hispanics and being more active online than non-Hispanics. Seventy-percent (70%) of Hispanic Internet users describe themselves as “frequently” or “always” online while watching TV. To reach the US Hispanic market, remember that 88% of US Hispanics learn Spanish as their first language. Expect savvy businesses in 2010 to accommodate this fast-growing market with localized websites and localized online marketing.

Trend #10: Marketing Integration

The most successful small businesses in 2010 are going to be those that integrate their marketing efforts. Consumers and business buyers simply want to buy something, or solve a problem, or achieve a goal. They do not differentiate between online and offline like marketers tend to do. So in 2010 it will be important for businesses to understand this critical point about their customers and start aligning with the actual purchase process, which is much more of a holistic, messy, zig-zag process rather than a sterile straight line with one message, one call-to-action and one “buy now” click.

Additional Internet Marketing Trends

The above list identifies 10 of the main Internet Marketing trends for 2010, but of course there will be others. What additional trends do you envision for 2010? What Internet Marketing initiatives and tactics will you be employing in 2010? What are your upcoming Internet Marketing priorities? Let the StartupNation community hear your thoughts by including your comments in the space provided to the right of this article.

And if you are interested in comparing these trends to last year’s predictions, read 20 Internet Marketing Trends for 2009.

Regardless of the Internet Marketing that you do, here’s wishing you a highly successful 2010!

Source: http://www.startupnation.com/articles/9532/1/internet-marketing-trends-2010.htm

In case you missed the update, Call 3 in the Equity-Rich Women Online Teleseries has been rescheduled due to a loss in our family. But, I’m determined to spend time with you today in spite of it!

I’m directing you to one of my favorite interviews. It’s very relevant and you’re going to love it! Listen as soon as you can because it will help you to answer the six questions authentically. Enjoy!

.

And here’s a recap of the Six Questions Every Woman in Business Online Must Answer Clearly and Authentically…

1. What is YOUR authentic definition of success?

2. If not now? When?

3. What is your WHY? Why does this definition/vision of success matter to you?

4. If money were no object what would you be doing?

5. What is your signature of success? What is that totally unique thing that comes so naturally to you… that thing that sets you apart from everybody else? My mentor calls it your success DNA. I call it a signature – either way, our DNA and our signature are unique to each of us. {I don’t think I mentioned this yet but a hand writing analysis is one of the platinum tier benefits… it’s a fun way for us to break the ice and for you to get to know yourself even better}

6. What is the difference you make or want to make for others? In other words… What problem do you solve for others and why does it matter?

Okay, I’m off to be with family. I’m so grateful to be an entrepreneur. I’ve watched a lot of our family members really struggle to get time away and even the funeral day/time had to be strategically navigated around many family member’s employment barriers.

I’ll be back soon though okay and remember to send me comments, questions and feedback on the series to gina(at)ginabellinc.com

Oh and in case you missed them here are the replays of calls 1 and 2:

http://www.attendthisevent.com/Modern/?eventid=10780464

http://www.AttendThisEvent.com/?eventid=10948674

The early bird bonus deadline for the 2010 Equity-Rich Women Online programs is next Friday February 10th (the application says Jan 28th but due to the tele-series date changes I extended it for you). If you’re entertaining the idea at all (whether you start with the Essentials program or go Platinum) take a look at the application to see everything that comes with each package. You’ll be pleasantly surprised. http://snipurl.com/erw-2010

P.S. If you’re struggling to make the decisions to enter a program for 2010 but have that knowing that you’ve got to do something to ensure you reach your goals this year contact me and we can set up a short phone chat. There are many creative options to working with me (ERW programs aside) and having access to the higher level and personalized support needed to up level your business. {And stay tuned to the blog, I’ll be writing a post to address this very.}

Too often, the term “public relations” comes up after a disaster has happened. Tiger Woods is caught having multiple affairs? “What a PR disaster!” we exclaim.

The truth is, public relations or PR is an important aspect of running a business and one that entrepreneurs should regulary use — not only to avert branding and image disasters.

It should be a regular part of building your brand, establishing your credibility, attracting prospects, and converting leads into buyers.

What Is PR?

Public relations is the process of building awareness and credibility for your company, product or service among your target market.

The process involves working with key influencers – traditionally journalists but now also including bloggers and other content producers.

Key influencers are those who regularly reach your target market, are trusted by them, and are known to provide accurate and reliable information. They are an objective third party, not paid by you.

Because this awareness comes from a trustworthy source, your credibility increases. Notice the effect of a product review published by a magazine because the reporter genuinely believed in the product.

Compare that to a paid advertisement for the same product. Which one will have more impact on a prospect?

The reporter’s review will have more weight, because readers know it’s her honest opinion, one that wasn’t influenced by the promise of monetary reward.

How Can PR Help Your Business?

Aside from achieving credibility, you can reach potential partners, investors, and of course, customers, through PR.

Online publicity, for example, will enhance the search engine rankings of your site and bring more organic, targeted traffic.

An increase in sales and profits is the ultimate benefit of effective PR.

So You Wanna Do Your Own PR?

Big companies either have in-house PR staff or hire PR agencies or consultants to the tune of thousands of dollars every month. This is out of reach for the average small business entrepreneur.

However, this doesn’t mean that effective PR should be out of your reach as well. As a matter of fact, most entrepreneurs can manage their own publicity needs – if they have the basic PR skills and mindset.

Short of browsing hundreds of websites about PR or enrolling in a PR course at the nearest university, you can learn the basics of PR at your own pace and in the comfort of your home.

One course I recommend is “How to Do Your Own PR” by Elena Verlee, a sought-after PR consultant, serial entrepreneur and certified business coach. It’s an audio course you can load into your mp3 player to listen to while you drive around.

Or, if you’d rather read, full transcripts are available as well.

Aside from knowing PR inside and out, Verlee is an excellent teacher who’s able to simplify PR concepts and explain them in layman’s terms. Just try and fail at this course.

If you’re interested, here’s the link to “How to Do Your Own PR” again. Check it out:

http://snipurl.com/evdiypr

1. Don’t just do it… REALLY do it.

2. Do you over think your marketing? Use a K.I.S.S. method to Keep it Strategically Simple

3. Develop an Equity-Rich Marketing System

a. Active strategies

b. Passive strategies

c. Relationship (Keep in Touch) Strategies

4. Place your marketing under a microscope and begin to develop your equity-rich system… active, passive and relationships strategies.

5. Apply leverage where possible to create catalysts and accelerate your success.

6. There are six seats left in the Equity-Rich Women Online Platinum Tier… Platinum style program with unPlatinum pricing. Essentials “virtual” program starts at $187/month (and ALL tiers include one-to-one coaching). All the specifics of what the programs involve are on the application here: http://snipurl.com/erw-2010

Call #1 Replay: http://www.AttendThisEvent.com/?eventid=10780464

Call #2 Replay: http://www.AttendThisEvent.com/?eventid=10948674

Remember to share what you enjoyed most and any a’has you experience on the blog below

~ Gina xo

Guest post by Laura West

Are you choking off the flow of money to you? Are you so immersed in “where is the money” and the panic, insecurity and frustration that goes with it?

This will shut down the cycle of flow into your business for certain. This negative swirl of energy will have you do one of two things:

1. Reach out with a lot of desperate actions. These actions are destined to fail because they come with desperate energy and your potential clients can smell desperation a mile away.

2. You shut down. You do nothing and sit in stuck-ness – feeling the frustration and doubt. This closes off your flow as sure as if you turned off a faucet of flowing water – and gave it an extra twist just to make sure it’s off!

What do you do to open up your flow to money?

It’s simpler (although not always easier) than you think.

Pause.

Pause, reconnect and then take inspired action.

Take a breath and carve out some time to reconnect with yourself, with others and with spirit. To connect with yourself spend some reflection time on your business. This will be the most important and business-changing thing you do all day. You want to remind yourself of your bigger vision and why you are really in your business which is to help clients have a better life or business. You want to remind yourself of your special and unique gifts that no one else on this planet has exactly like you do. And to remember that there are people waiting for you to show up in their life – they are waiting on YOU to show up. Reconnect to your power center – that place that knows you are on the right path.

Second, open up the connection with others. If you are like me, when you get into this place of doubt you may shut down with others. Instead it’s the time to open up the connection with others. This may look like calling a business girlfriend (or guy friend) who believes in you and what you are up to. They will remind you of your brilliance in these moments. Don’t call someone who is going to doubt you and question your business even if they are a well meaning family member. They just aren’t practiced at the faith that you need.

You want to reach out to someone who believes in you. I just had this type of call from one of my business girlfriends. She is hosting a very big telesummit and its a few days away from launch and she’s in panic mode. She was focusing on what isn’t happening – why isn’t the money coming? I asked her to create a JoyFlow List. This is a list of signs of joy flowing into your business. Just on the phone she was into two pages of amazing things happening but it just wasn’t taking on the form she expected. This is the letting go part. You don’t always know the form that your purpose (or your expression of your joy) will take. Let go and appreciate the joy that is flowing.

Third, is to reconnect to spirit. Spirit works through you and expresses itself in your business. It is one of the highest opportunities for the expression of your spirit. When you are choking on the lack of money, clients or opportunities, then it’s a sign that you aren’t letting the flow of spirit into your business. You might think that the thing to do is to “hunker down and do more” but what you really want to do is to “let go and let flow” through who you are “being” in your business. The “being” comes before the “doing.” Allow your greatest and brilliant self to show up and THEN take inspired action. This will open up the flow. This can happen through journaling, walking in nature, listening to a meditation CD or talking with a spiritually minded coach.

From this place of pausing, letting go and reconnecting comes the inspired actions. You still may not be clear on all the “hows” of what to do but from this place of connection you will be guided to the next step. When you commit to the next step of inspired action then the next step will appear. It won’t appear and be clear to you from a place of worry and doubt – only from that feeling and state of connection.

The action is an important part of the process. Your business won’t grow without it. It needs to start first with your connecting, grounding in your “being” a powerful, audaciously savvy CEO of your company and allowing spirit to move through you. From this place you take inspired actions of smart marketing and business growth actions.

What will you do to open up the connection? Please share your comments below.

Award-winning writer and coach Laura West is the creator of The Joyful Business Guide system and products which bring together intuitive, creative and practical tools for using attraction principles for more passion, purpose and prosperity in your business and life!

If you like today’s issue and the postings at Café Entrepreneur then you’ll LOVE the Joyful Business Guide system in guiding you to more enjoyable and fulfilling success in your business.

Laura is the President of The Center for Joyful Business, contributing writer to Motto magazine, co-author of the book, The Spirit of Women Entrepreneurs and a certified professional coach. http://www.CenterforJoyfulBusiness.com for her blog: http://www.CafeEntrepreneur.com

Article Source: http://EzineArticles.com/?expert=Laura_West
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