Have you ever felt like there’s some hidden secret to marketing – and you are the only one who’s not in the loop?

Do you worry where your next clients will come from?

Do you feel like you’re already doing so much but not really getting anywhere? (a.k.a. mouse-on-wheel syndrome!)

If you’ve said yes to any of these questions, you’re not alone.

Did you know, MARKETING is one of the top three challenges that women in business online commonly face?

The good news is that marketing is a skill we can learn… just like riding a bike.

And imagine what your business would be like if your marketing was REALLY working…

* Attracting more and better clients on a consistent basis.

* Making a living (and a bigger difference) doing what you love.

Sounds pretty amazing doesn’t it!?

To get you moving in the right direction I’m sharing a 6-part blog series called “5 Secrets to Finding All the Clients You May Ever Need”…

Parts 1, 2 and 3 have already been posted at my personal blog (Gina Bell Inc):

• http://www.ginabellinc.com/gcnsecrets1
• http://www.ginabellinc.com/gcnsecrets2
• http://www.ginabellinc.com/gcnsecrets3

Marketing doesn’t have to be a mystery. It doesn’t have to be complicated, frustrating or feel like you’re selling your soul.

Marketing is simply communicating, clearly and passionately, the value of what you do in a way that is meaningful to the people that your product/service is designed to help the most.

Marketing is the GPS that allows your ideal clients to find you when they need you.

Stay tuned for parts 4, 5 and 6 plus your invite to a special by-invitation-only tele-class on Thursday August 5th… go ahead and save the date now and I’ll have the specifics ready for you soon!

~ Gina xo

About Gina Bell: Gina Bell is a multi-passionate entrepreneur, successful coach and author, President and CEO of Gina Bell, Inc. a company devoted to teaching success-driven women entrepreneurs how to build “equity-rich” internet-based businesses so they can enjoy all the fun, freedom and good fortune they desire. Gina is also Founder and President of the International Association of Women in Business Online {IAWBO}, author to the forthcoming book Accelheration: Surprisingly Simple Ways to Achieve more Online in Record Time; and co-author to the Power of Mentorship for the Home-Based Business alongside prominent transformational teachers like Bob Proctor and Dr. John Demartini from “The Secret”. Gina is known as a Catalyst for Growth and consults with multi-passionate and creative entrepreneurs from all over the world teaching them how to achieve more online in record time. You can learn more about Gina, her companies and programs at www.GinaBellinc.com

On Wednesday July 21, at 2:00 pm CT (Noon PT/1 pm MT/3pm ET) for this Member Tele-Class…

Debbie LaChusa, The Business Stylist™ will reveal:

• Why creating a profitable and satisfying business absolutely must start with YOU… contrary to popular belief that your business and services must be totally market driven.

• The dramatic differences between an ill-fitting business and one that fits you perfectly… and how to quickly “size up” your own business and marketing.

• How to “clean out your business closet” and immediately know what to get rid of and what to keep…so your business becomes more enjoyable and more profitable.

• How to “tailor-make” your business so you love working in it…so you’re guaranteed to reach your income and lifestyle goals.

• How to embrace Your Authentic Business Style…and why it’s the easiest, most comfortable way to successfully market and sell your services.

• Why modeling doesn’t work…and how to instead find your own unique path so you easily attract your ideal clients and have a profitable business you enjoy.

Debbie LaChusa is known as The Business Stylist™ because she helps people design a tailor-made business and marketing that authentically and uniquely represent them and therefore bring them more of what they want: fun, fulfillment, and financial abundance.

An international speaker who has shared the stage with celebrity teachers from “The Secret,” Debbie has inspired audiences in the United States, Canada, and Australia with her message of personal and business empowerment.

She began her entrepreneurial journey 21 years ago, well before telecommuting and working from home were “in” and years before we all had cell phones and personal computers. Since then she has owned and operated 8 different businesses, all from the comfort and convenience of her home office. She chronicles much of her journey in her highly acclaimed book, The Career-at-Home Mom: Secrets for Earning a Six-Figure Income While Having Time for Your Family.

Debbie shares her business and marketing expertise frequently in the media and has been featured in Entrepreneur Magazine, Inc.com, Forbes.com, CNBC.com, Home Business Magazine and The San Diego Business Journal. She was also chosen as one of five expert bloggers for the Yahoo! Small Business blog.

Through all of her business ventures, Debbie has learned first-hand the power of clarity and focus and what it takes to build and market a successful business. Her message to you is, “Stop following in the footsteps of others, the best you can ever achieve is second place. Follow your own path and come in first every time!”

As The Business Stylist™ Debbie is dedicated to helping people find that path and design a business that fits them to a “T.” You can learn more about Debbie at DebbieLaChusa.com

Access to this live tele-class is free to both subscribers and premium members.

Not a subscriber yet?
Register with your name/email below OR visit the FREE-STUFF page.

Note: Member Events are “calendar friendly” for Premium Members meaning that you’ll have access to the audio recording within 48 hours of the call.
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Not a Premium Member yet?

There are FUNdamental strategies that are essential to being a successful woman in business online…

If you’re interested in learning them, become a Professional Member now. It’s just pennies a day and you’ll be immediately connected to the people, how-to and inspiration you need to create success online – your way and with less struggle. Start now: http://iawbo.com/benefits

I’m curious. How many of you are using free publicity to build your business?

Are you wanting to attract profitable partnerships and reach markets outside your inner circle?

Is your business the first one people think of when looking for your product, service or expertise?

Are you finding clients ready to invest with you at higher rates?

For myself, I’m always interested in looking for more ways to grow my business FAST (you know – Achieve More Online in Record Time) without having to invest a lot of money in marketing.

So, I have asked Elena Verlee to join me on Thursday, July 8 where she’ll share insider secrets on:
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“How to Create Powerful Stories That Get You Free Publicity”

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On this free call, Elena will be sharing her insider secrets on:

• A step-by-step process to help you create UNIQUE publicity stories now and forever
• 3 common myths about publicity that stop you from playing BIG and making the impact you want to make that will build your business FAST
• The #1 thing heart-centered entrepreneurs need to have in order to succeed in getting publicity (don’t even start if you can’t do this)
• What only YOU can do in the publicity process and what you can easily outsource to your team (your VA or even a temp can do some of these things)
• How you can create a Publicity STORM no matter how much budget, skills and time you have available

You’ll want to sign up now before you forget.  Here’s the link:

This is actually a FANTASTIC time to get free publicity.

Why? Because we have more media delivering news and
information than ever before. That means journalists and
producers who work for newspapers, magazines, TV and radio
are constantly looking for people, products and information
that will be of interest to their audiences.

Add specialty niche outlets, newsletters, blogs, social
networking sites, internet TV and radio shows and you’ll
find there are a TON of possibilities to get the publicity
that will make you stand out from the competition. 24
hours, 7 days a week is a lot of news time to fill.

If you’re serious about building your business (or possibly even selling it
 in the future), you won’t want to miss the information we’ll
be sharing with you!

Space is LIMITED, so sign up now to reserve your spot on
 this complimentary call.

And don’t forget to share your thoughts and questions below. I’d love to know what you really think about your business and getting publicity right now.

Join us on Wednesday June 30th at 2:00 pm CT (Noon PT/1 pm MT/3pm ET) for this Member Tele-Class…

14-Step Formula for Getting Clients

You’re good at your specialty. But no matter how good you are, if you haven’t mastered marketing yet, getting clients and making a good income can be extremely stressful.

To develop a steady stream of clients, to build your business, and to make more income, you need to take action. My 14-Step Formula for Getting Clients can help you. My step-by-step formula is straightforward, easy to follow and gets results. Each step leads to the next, until you are expertly positioned in a clear niche, which will allow you to PULL clients to you using the right marketing tactics for YOUR business:

• The type of marketing that will get your products and services in front of your ideal clients when they are ACTIVELY SEEKING what you offer.
• Why you need a solid foundation and how to create it.
• One reason many small businesses fail that they didn’t even consider.
• How to easily create a roadmap to your business success.
• Why selecting the right niche is critical to your success.
• How knowing your competition can help you make a lot more money.
• A “must know” tip that allows you to start building a relationship with potential clients.
• How packaging your services and products results in more income.
• The most important marketing strategy for business success.
• The one thing your website must have to attract clients.

Access to this live tele-class is free to both basic and premium members.

Not a member yet?
Basic Membership is always free. Register with your name/email below OR visit the FREE-STUFF page.

Note: Member Events are “calendar friendly” for Premium Members meaning that you’ll have access to the audio recording within 48 hours of the call.
.

Not a Premium Member yet?

There are FUNdamental strategies that are essential to being a successful woman in business online…

If you’re interested in learning them, become a Professional Member now. It’s just pennies a day and you’ll be immediately connected to the people, how-to and inspiration you need to create success online – your way and with less struggle. Start now: http://iawbo.com/benefits

Whether you’re writing a landing page on your website, an article or even an information product your headline is an essential ingredient for success.

Experts tell us you have about 10 seconds or less, to grab your prospect’s attention. Guess what they read first? Your headline.

Here’s how to write headlines that have moxie:

#1 What’s The Purpose?

What are you writing and why?  Are you writing a sales page? If so, what’s the purpose of the sales page? Are you writing an article or blog post?  If so, what do you want the article or post to accomplish?

For example, if it’s a blog post do you want comments? Do you want to new subscribers? What’s your goal or what’s the purpose of the piece you’re writing?  Before you can even begin to write a headline, know your purpose.

#2 Know Your Customer or Reader

Ask yourself the following:

• Who is your customer?
• What is their biggest problem or complaint?
• How will this piece of content solve their problems? If you’re writing a sales page, how will your product or service solve their problem?

#3 Brainstorm Headlines

Brainstorm headline possibilities by writing twenty or so potential headlines. Here are a few ways to write effective headlines:

• State a benefit – For example, “Lose Weight and Never Gain it Back.”
• Use numbers and statistics – For example, “Lose Your First Five Pounds in 48 Hours.”
• Make it newsworthy using words like new, introducing, or announcing – For example, “New Book Shows You How To Lose The Weight You’ve Been Fighting to Get Off.”
• Make a big promise. – “Lose 20 Pounds This Weekend.”
• Use a “reasons why” headline – For example, “10 Reasons Why You’re Not Losing Weight.”
• Pique their curiosity – For example, “The Weight Loss Secret Celebrities Don’t Want You To Know.”

#4 Talk Directly To Your Reader

The word YOU in your headline let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems.

#5 Watch Your Language.

Use active and emotional language. Active language – language that shows movement and commands attention – compels people to continue reading. It pulls them into your copy. And emotional language attracts attention. For example, How To Lose The Weight You’ve Been Fighting to Lose. There are many emotions to tap into. What emotions is your audience feeling?

If you’re writing sales copy headlines, test and track your top two or three for conversion rates. If you’re writing article headlines, test and track which types of headlines draw more readers. Testing and tracking your headline results will help you fine tune your headline style to meet your reader’s needs and your business goals.
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Our members enjoy how-to content like this. Did you like it too? If so, click on the free stuff page now and become a basic member… it’s absolutely free and you’ll benefit from our “How Does She Do It? approach to content, mentorship, events and more.

Overview:

ONE Good Joint Venture Can Dramatically Up-Level Your Business – and quickly too!

Now you can be READY TO JV in just 2 short weeks so you can…

• Grow your community of subscribers!
• Boost your credibility and expertise!
• Make more money in less time with greater ease and more!

A panel of top experts agree joint ventures are the fastest and most profitable way to boost your business, even if you’re starting from scratch! The READY TO JV Course reveals EXACTLY what you need to know (and do) to get joint ventures (JV’s) working for you in new and powerful ways.
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You Will Learn:

• What a joint venture really is and other “JV” lingo
• Exactly what you must think about and do BEFORE, DURING, AFTER the JV
• How to identify and connect with your JV Dream team
• How to present your opportunity so partners jump at the opportunity to play with you
• How to lead and motivate joint venture partners for maximum results
• Systems and technologies that make joint venturing easy-peasy!
• How to create a joint venture marketing action plan (JV Map)
• How to leverage the PARTNER method as a checklist for JV success
• How to develop and nurture profitable win-win relationships for the long-term
• How to reduce risk and protect your valuable assets and ideas
• Plus, a whole lot more and… surprise bonuses too!

The READY TO JV Course will walk you through a simple step-by-step progression of creating successful joint ventures. You’ll receive all of the essentials so you can concentrate on implementing your new found skills and ideas.

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Bonuses:

#1. Personal e-coaching with me. Get feedback, advice and your specific questions answered directly by me! (Details provided upon registration)

#2. Valuable surprise BONUSES delivered each week beginning with a 60-minute audio interview where I share tons of tips and advice about networking, joint ventures and list building.

FAST ACTION BONUS! The first six to register will also receive a 30 minute joint venture strategy session with me! (Value $247.00)
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Course Agenda:

This course begins Tuesday June 15th and is limited to 12 attendees (so hurry!)

You’ll enjoy four 60-minute content and interactive tele-classes over 2 short weeks.

• Tuesday June 15
• Thursday June 17
• Tuesday June 22
• Thursday June 24
  

All teleclasses are at 1:00 pm Central Time.

This course is “calendar friendly”. If you miss a session, you will have access to each class recording.

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Course Format:

Participants attend this course via live tele-webinar. Attend by phone or webcast, from the comfort of your home or office – it’s your choice.

This program is designed to deliver the essentials in digestible bite-sized actionable pieces. This increases the likelihood that you will IMPLEMENT what you learn. We’re going to eat that elephant one bite at a time! Our calls (and follow up bonuses) will be filled with information, advice, resources and action steps to get you up and joint venturing successfully in just 4 short weeks!

You’ll get access to both the mp3 audio recordings and PDF transcripts. Audio is usually available within 24 hours of each call. Transcripts can take up to 14 days.
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About Your Facilitator:

Gina Bell is a multi-passionate entrepreneur, successful coach and author, Founder of IAWBO the International Association of Women in Business Online, President and CEO of Gina Bell, Inc and Creator of JV Mavens Partner and Prosper Network.

Gina is known as a Catalyst for Growth and consults with multi-passionate and creative women entrepreneurs from all over the world teaching them how to build equity-rich businesses and how to leverage “catalyst” strategies that enable them to up-level their success quickly and confidently.

You can learn more about Gina and her programs at GinaBellinc.com and IAWBO.com
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Registration:

This 2-week, 4-module tele-course is just $297.00 $197.00 for the first six to register. Action takers are rewarded.

After the first 6, the fee goes back up to the regular price of $297.00
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Funds a little tight? Click here now for an easy-on-the-budget 2 installment option.

(That’s 2 installments of $99.00 if you act fast! Once the first 20 have registered, the installment option becomes 3 x $99).
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Cancellation Policy: Once the class begins cancellations are not accepted.

Earnings Disclaimer: Every effort has been made to accurately represent this program and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money.

Women are naturals when it comes to co-creation and collaboration. If you’ve been holding back in the past and REALLY want to enjoy the benefits of successful joint venture marketing (and there are many!) in the future, here are five simple steps in the right direction…

1) Get Serious About Joint Venture Marketing! Pull up your socks, roll up your sleeves and make a firm decision to create and participate in joint venture marketing!

Just the act of deciding to leverage this high ROI strategy opens your mind and heart to new opportunities and new relationships. The pieces start to fall into place ~ not by magic ~ rather, your decision jump starts your brain and it gets to work figuring out how to make it happen.

2) Offer to support other people’s joint venture strategies. When you participate you get first hand experiences and examples that you can leverage to kick start your own JV’s. Be the kind of joint venture partner you want to attract. What goes around comes around… get the laws of attraction and reciprocity working in your favour!

3) Become a student of joint venture marketing. Not sure WHO to joint venture with or HOW to put an attractive joint venture program together? Read books; search the web; listen to tele-seminars; take a course; find a mentor or coach. Get clear about you’re your ideal JV partner is. Explore the endless ways you can co-create with others. Identify the gaps (what is holding you back?) and start learning what you need to so you are empowered to take action.

4) Leverage proven systems and process to dramatically increase your odds of success. Based on your joint venture marketing goals/plans this could include:

• Joint Venture Marketing Action Plan
• Templates and Checklists
• Client Management System
• Follow Up/Keep in Touch System
• etc…

5) Brainstorm and Mastermind with other joint-venturous mavens. Imagine the momentum and success you can create with a community of like-minded, supportive, caring women cheering you on, and taking action to do what they can to support your success…

Sounds pretty good doesn’t it? So what are you waiting for?

The next READY TO JV 2-Week Intensive starts Tuesday June 15^th and covers EXACTLY what you need to know in step-by-step detail to start creating and leveraging your own successful joint ventures.

When you’re one of the first six to register you receive a bonus one-hour joint venture strategy session with me, IAWBO President and Founder, Gina Bell.

Just this one bonus alone is valued more than the course fee itself. And hurry, I just announced the new date yesterday and only a couple of bonus strategy sessions remain.

I look forward to seeing you there!

Gina

There are so many marketing tools to choose from. It can be difficult to know which will work best for your business. However, a weekly e-mail newsletter is an effective and easy marketing tool for any woman in business online.

Here are a few reasons why you will benefit from publishing a weekly e-mail newsletter of your own.

* Sending out an e-mail newsletter is inexpensive. There are no printing or mailing costs associated with contacting prospects via e-mail. You will need to use a newsletter management program to send out your newsletter, but you can look for one within your price range. Newsletter management programs allow subscribers to manage their own subscriptions, so you don’t need to pay anyone for that service. Some even offer templates for you to use so you won’t need to hire a designer either.

* You can track your marketing. You can only improve that which you measure. Many newsletter management programs offer tracking so you can see how many of your subscribers are opening your newsletter. You can also see which links in your newsletter they’re clicking on. This will tell you what it is about your newsletter that interests your readers the most, and you can make the appropriate changes. Over time you’ll know your ideal clients so intimately well they’ll wonder how you manage to stay one step ahead of them all the time.

* You are marketing to people who are interested in what you sell. Your subscribers signed up for your newsletter because they were interested in the information you offer. They have raised their hand to say YES! I want more. This makes it easier for you to build a relationship with them and convert them into paid customers.

* Your subscribers will become familiar with your products or service. It’s said that people need to hear about your product or service at least seven times before they will think about purchasing it. If you send out a weekly newsletter, that’s a great way to tell them about your product, over and over again. Remember to include helpful information as well, so they won’t feel like you’re sending them a sales pitch every time.

* You will become a reliable resource, not just a salesperson. Did you catch that? When you build relationships with a community if subscribers who WANT to hear from you it shifts the focus from selling to informing. When you regularly publish helpful information in your newsletter, you become a trusted expert. Your subscribers come to know you as a valuable resource they can rely on for advice. This means they will be more likely to purchase from you when they’re ready.

* You will build relationships with your community. People buy from people they know, like and trust. When your subscribers hear from you on a regular basis, you will become familiar to them. They will feel like they know you and get to like you. Because you’re consistently providing good information, they will come to trust you. When they’re ready to purchase, everything will be in place for them to buy from you.

An e-mail newsletter is a great marketing tool that any business owner can use. Not only is it simple to manage, it will help you turn more of your prospects into customers.

One of the biggest hurdles I personally faced in business was to STOP searching for more and more information. You see, I’m an idea person. I LOVE to research, read and learn. In a short time, I had amassed hundreds of eBooks, audio programs, courses, print books, articles, podcasts, magazine and ezine subscriptions. You name it, I probably had it.

A LARGE percentage of these materials I had acquired for free. I collected EVERYTHING from what was relevant right now to things that might be relevant “someday”.

Entrepreneurs call these kinds of freebies “pink spoons”… like the sweet little pink spoon samples you can get at an ice cream shop when trying to decide what flavour of cone you want to buy.

Now it’s one thing to build a valuable resource library or to be a collector of such materials but I had gone way beyond the norm and it had begun to derail my success.

I had become a Pink Spoon Collector!!

And when it came time to making a business or marketing decision I was overloaded and overwhelmed by a plethora of ideas and options. I was being pulled in too many directions. The amount of time and energy I wasted just trying to make decisions was astronomical.

What I realized was the abundance of information was actually holding me back. In order to make powerful and quick decisions that drive my business forward (and in a way that supports my lifestyle goals)… less really is more.

The time had come for me to whittle down my “collection” to the essentials. I prioritized, reorganized and set boundaries that empower me. Now, I only keep information, resources and subscriptions that support my authentic definition of success and marketing focus and address where I’m at – right now.

Once I purged the irrelevant my and focus renewed. I was able to make quick decisions again which by the way, is a known quality of successful people and I had more time to spend on productive marketing activities; I was moving forward again.

The idea of less is more can also be applied to your networking efforts. All too often, people attend networking events randomly and collect as many business cards as possible thinking they actually made a connection. At the end of the year they have hundreds of business cards and contact information cataloged in a database of some kind (maybe).

But, where is the value in a collection of random contacts? Real value stems from taking the time and effort to get to know the people on the cards you do collect, to find commonalities, to explore working together, to be introduced to their networks, to stay in touch, and to solidify mutually beneficial relationships.

Oh and by the way, this advice translates just as well to the online world and social networks like Twitter and Facebook.

Action TIP: Evaluate your database on a regular basis to weed out the fluff and make room for people of like mind. Someone once told me to think of my database or rolodex as premium real estate. People you haven’t spoken to in years or can’t remember at all are just taking up valuable space. In the end, your database may have gotten smaller but the quality and value will be much, much higher.

So think about how the idea of less is more can remove some confusion and overwhelm in your life or business. Do whatever you need to do to prioritize, re-organize and set boundaries that empower you rather than hold you back.

Are you creating the Perfect Storm in your business?

If you’re going about your day-to-day life and work in a money and marketing fog, you’re creating the perfect conditions to sink your finances and all of your hard work.

In business there are two areas you need to keep a watchful eye on at all times: your money, and your marketing. What you’re spending your time and money on right now directly affects your future income, not to mention to course of your business.

On Wednesday May 12th at 2:00 pm Central Time Business and Marketing Strategist Sherri Garrity of Corporate Fugitive will share her wisdom with our community of women in business online.

Here’s just some of what you’ll discover:

• The ingredients of the Perfect Storm and how to make sure you DON’T mix them
• The first decision you must make to stay out of trouble later on
• What to watch for in your business to stay out of the storm’s path
• How to plot your course to ensure smooth seas and sunny skies

There’s no need to register for this event however you do need to be a subscriber or Gold VIP Member.

Basic Members (Subscribers) are invite to join us for this live call absolutely FREE.

VIP Gold Member Events enjoy “calendar friendly” meaning that you’ll have access to the audio recording within 48 hours of the call.

Not a Basic Member? Get your FREE Starter Membership.

Not a Gold VIP Member yet?

There are FUNdamental strategies that are essential to being a successful woman in business online…

If you’re interested in learning them, become a Gold VIP Member now. It’s less than a dollar a day and you’ll be immediately connected to the people, how-to and inspiration you need to create success online – your way and with less struggle.

Start now: http://iawbo.com/benefits

About the Expert: Sherri Garrity is the Chief Corporate Fugitive and creator of a step-by-step system for ex-corporate employees and aspiring entrepreneurs to go from overwhelmed employee (or feeling like one) to extraordinary entrepreneur. Corporate Fugitive provides training and consulting services to show entrepreneurs how to save valuable time, energy and money by setting themselves up for success and creating a custom fit business. Sherri’s career path and entrepreneurial journey are living proof that breaking free from the unexpected can lead to an extraordinary business and transform your life. Her message is that aspiring entrepreneurs and business owners can create dream businesses that the right ones for them, when armed with the right balance of realistic expectations, knowledge and support. www.corporatefugitive.com