Optimize Your Facebook Marketing with INTENTION

July 18, 2011 By admin Leave a Comment

I’m so excited to let you know Nika Stewart the Laptop Mom is  our guest expert this week for both:

1) a tweet chat (#IAWBOchat) Tuesday night at 8pm ET

2) a teleclass Thursday at 1pm ET

We’re diving deep on the topic of Social Media!!

One of the big frustrations Nika and I hear from our clients is that “Facebook can be a huge waste of time.”

Yes it definitely can BUT, not if you start with INTENTION. The rest of this article is a guest post from Nika.

Don’t waste another second on Facebook if you aren’t clear on your intention. Your intention affects your actions.  When you have a clear intent, you are much more likely to reach your goals.

So what is your Facebook Intention?

Here are some ideas of intentions that can be easily achieved and effective on Facebook:

* Building your Brand: If you want to evoke specific impressions of your company’s branding, make sure that everything you post and everything you do is in line with your image.

* Driving traffic to your blog: Post compelling titles and exciting summaries that link to specific posts on your blog.

* Getting offline media attention: Connect with people in the media, pr agents, publicity specialists.  Make sure your posts are newsworthy, and show that you are a true expert in a very specific niche.

* Fostering word of mouth: Connect with your current and past clients.  Connect with their friends.  Join in their conversations.  See what they are talking about, and add value.

* Gathering a tribe of ideal prospects: Join groups that include your target audience.  ‘Like’ pages of related topics.  Post valuable, generous tips often.

* Search engine optimization: The search engines love social media because it is constantly updated.  Post status updates often, and use the keywords that your ideal prospects are searching for.

* Educating yourself: Listen to what your customers and prospects are talking about.  Ask them what they need.  Join in conversations.  Then use this knowledge to improve your business offerings.

Yes, you can “build your business” on Facebook, but not by doing it directly.  Promoting yourself all the time isn’t going to win you new clients.

NOW, TAKE ACTION: Get clear on your “sub-intention” (perhaps one of the intentions listed above?), focus your effort towards that goal, and watch your business grow naturally and authentically as a result. (It will feel really rewarding too!)

AND… get more easy social media tips on our free call, Thursday July 21st at 1:00 p.m. ET.

(Note: Registration for this call is being managed by Nika and her team. When you click the link you’ll be directed to a special page created for this call xo)

~ Gina

Filed Under Events Calendar, Marketing, Simple Social Media Marketing Tagged With , , ,

IAWBO Tweet Chat for Women in Business Online – Tonight at 8pm ET Topic Personal Branding #IAWBOchat

July 12, 2011 By admin Leave a Comment

A quick reminder that tonight at 6pm Mountain (8pm Eastern) is our first ever Tweet Chat for women in business online (#IAWBOchat).

Chat topic: Personal Branding. More specifically, how to brand your brilliance with guest expert: Stephanie Pollock of www.StephaniePollock.com

You can follow the twitter hashtag #IAWBOchat through twitter search OR, join us through TweetChat.com. And, be sure to connect with me @ginabell and our guest expert @Steph_Pollock

It’s fast, its fun, a great way to meet like-minds, boost your visibility, grow your twitter following and of course get tips and advice on how to grow your online business.

And, you can even help spread the word by clicking this link: http://tinyurl.com/6d4ajh4 it’s a ready-to-go tweet about tonight’s event. The more the merrier and we appreciate your support!!

Are you planning to attend? Share your twitter address in the comments and we’ll follow you in advance xo

And, if you frequently attend other tweet chats that would be of value to women entrepreneurs tell us about that too.

See you there!

~ Gina xo

P.S. You can get more details about how to participate in a tweet chat here: http://www.iawbo.com/calendar/iawbochat/

P.P.S. Watch your inbox for details of our next tweet chat topic. We’ll be meeting every Tuesday unless otherwise notified xo

Filed Under #IAWBOchat, Events Calendar, From the Desk of Gina Bell, Marketing Tagged With , , , , , , ,

Better than BOGO Summer Success Sale #IAWBO

July 1, 2011 By admin 1 Comment

It’s Canada Day and I’m just about to make some potato salad and baked beans for a celebration BBQ. Yum!

But before I do, I had to let you know the doors to the “Better than BOGO” Summer Success Sale are OPEN!

This summer event lasts only a few days
– from TODAY until JULY 7th –
so this is something you’re going to want to jump on fast!

This is your chance to get twenty-five of my most popular interviews for LESS THAN the price of one…

Yes, 25 expert interviews in this summer success collection from:

List Attraction Series (11 mp3s) + Hot Response Emails (pdf):

This collection will guide you through 11 authentic and ethical ways to “Leap your List of Relevant and Responsive Subscribers So You Save Time, Get Clients and Make Money!”

Guest experts include: Amy Porterfield, Jennifer Bourn, Lisa Angelettie, Leesa Barnes, Kim DeYoung, Andrea J Lee, Mary Kay Morgan, Michele PW, Wendy Y Bailey, Alexis Martin Neely, Katrina Sawa

You’ll also get a copy of one of my newest special reports: “Hot Response Emails: How to Send Emails that get Opened, Read and Acted On!” ($27 value)
.

How Does She Do It Series (14 mp3s)

Each interview in this series reveals how to navigate the biggest barriers to success that women share in common: Marketing; Productivity; Cash Flow; Work-Family-Self Balance, Technology and… the comparison trap.

Guest experts include: Marie Forleo, Carla Young, Sheri McConnell, Tina McAlister, Elena Verlee, Laura West, Andrea Costantine, Sandra Martini, Helen Herman, Debbie LaChusa, Shannon Cherry, Sherri Garrity, Kim DeYoung, Michele PW


So here’s the scoop:

From JULY 1st to 7th you can get this complete “for women in business online” summer success collection for more than 50% off!

Only $75 for all 25 tele-classes + Hot Response Emails 37 page Special Report (Reg. $221) – that’s only $3 per mp3! A savings of $146

Imagine these 25 women seated around a boardroom table and you get to be a fly on the wall hearing their time-tested advice and best practices. Imagine what this can be worth to you and your business!

Remember, this generous offer is good through THURSDAY, JULY 7 so act now while you have time.

Use coupon code: JULY2011 when you place your order.
http://www.iawbo.com/summersale

As for me, I’m off to get those groceries for the barbeque!

Have a save and super fun holiday weekend okay!

~ Gina xo

PS – Don’t miss this opportunity to get your hands on the exact marketing and business strategies I’ve used to create my successful online business! Just one golden nugget from one of the calls can be a business game changer for you.

Now, it’s your turn! http://www.iawbo.com/summersale (Coupon code: JULY2011)

Filed Under Entrepreneur Mindset, Events Calendar, Featured Posts, Marketing, Money Matters Tagged With , ,

FREE IAWBO Webcast: 7 Ways Your Website Can Really Work For Your Business with Lisa Manyon

June 14, 2011 By admin Leave a Comment

Join me with Guest Expert Lisa Manyon on June 28th at 2:00 pm ET as we discuss building online relationships, getting clients and making money! I sure like the sound of that – you?

Lisa will reveal 7 simple steps to getting the most out of your online presence by developing relationships and creating a money engine.

  • Determine the purpose of your website and understand the importance of messaging and strategy
    .
  • Create a symbiotic relationship between your online and offline marketing efforts so your all of your marketing, advertising and promotional efforts are working together to increase your brand and message.
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  • Build relationships by gifting knowledge and offering something of value for no cost.
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  • Continue the online relationship with marketing techniques to reinforce the know, like and trust factors.
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  • Leverage your expertise online to drive traffic to your website and increase credibility.
    .
  • Gain additional online exposure via news by leveraging things you’re already doing in your business to gain publicity online and offline.
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  • Create a sales funnel or tiered offerings to continue the relationship with your clients and show them the next logical step to doing business with you.

If you’re already subscribed to our Aspire Higher Online eZine you don’t need to do a thing. You’ll receive the dial-in details a day or two before the call.

And, if you’re not subscribed claim your seat on this free call now!

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Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. A Professional Copywriter and Marketing Strategist, she’s a master of matching your message to market via copywriting and publicity strategies. Manyon offers copywriting, coaching and consulting services.

Lisa received the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition, a leadership venture housed at the George Washington University School of Business, Center for Entrepreneurial Excellence & the world’s largest women’s digital library of role models & mentors. A featured success story in The Well-Fed Writer and co-creator of the 24-7 Web Sales Success Course with Ali Brown, Lisa is an award winning author in the #1 Best Seller Success Rituals 2.O –Winning Habits of High-Achieving Women: How she does it and you can too.

Manyon publishes a free monthly ezine Manyon’s Musings and offers a complimentary Copywriting Action Plan. For more information or to schedule an interview visit www.WriteOnCreative.com

Filed Under Events Calendar, Marketing

Technology: Demystifying Facebook’s Edge Rank Algorithm with Edge Rank Checker – VIDEO

June 8, 2011 By admin Leave a Comment

One of the major perks to being in business online is the endless supply of cool tools and technologies to support the framework and systems that fuel our business and accelerate growth.

For IAWBO, our Facebook page is a community hub that continues to grow. A meeting place where you can see real faces and have real conversations with the like-minded women that make up our tribe of aspiring women in business online.

The page has a purpose. It’s not there just because. It’s a communication and marketing tool that allows us to reach out to you, to meet you and engage with you. It’s a doorway to 2-way communication. It’s important to us… to me.

And so when I saw Amy Porterfield’s video about Edge Rank Checker this a.m. I knew I had to share it with you. [Read more...]

Filed Under Marketing, Technology Tagged With , , , ,

Zero to Email Marketing in 5 Easy Steps

June 3, 2011 By admin Leave a Comment

A healthy-sized email list is a goldmine for almost any business.

Once you have your own email list, you can grow your business and your income without relying purely on external traffic to your website or blog.

Send a few emails to your list and you can turn subscribers into new customers, sell more to repeat customers and gain valuable feedback from your community…

And all without spending a penny on traffic or advertising.

Even better, email marketing is crazy profitable because it costs next to nothing to setup and automate!

If you’re just starting your foray into email marketing, here are the five fastest ways to get started with email: [Read more...]

Filed Under Marketing, Technology Tagged With , ,

Reach Your Goals Faster with this Success Ritual

May 20, 2011 By admin Leave a Comment

A common quality that successful women in business online share is decisiveness.

And for good reason too…

The longer you wait to do something you know you should do now, the greater the chance you’ll never actually do it.

It’s The Law of Diminishing Intent and even the smartest women entrepreneurs can experience its spark of self-sabotage!

If you’ve ever waited too long to make a decision and missed out on something really great because of indecision, you know exactly what I’m talking about.

The good news is you can get the law working for you instead of against you.

If you are truly committed to creating the success you desire vs staying comfortable in the status quo (are you?) making decisions quickly and taking action is something you can start doing today to influence your success.

The next time you’re faced with a decision – in business or life – be decisive and take action. Get tuned in to your inner wisdom, your business intuition and evaluate what you are trying to decide.

The reality is you do KNOW the right answer. Hesitation, indecision, confusion and doubt suggest that you may not want to take the action the decision represents. Being decision doesn’t guarantee the actions that follow will be easy every time.

Here’s a question I use to help me decide when I’m feeling confused (or scared to choose). Will this decision take me closer to or farther away from the life and business I really want?

So set a goal to choose with confidence. Feel great about it and allow forward motion.

You can practice this new Success Ritual in real life too. The next time you go to a restaurant with a huge menu – challenge yourself to make a decision about what to order as quickly as you can.

Start small and have fun. It will get easier each time and you’ll be thrilled with the momentum your new approach will create. And as your self-trust blossoms the tough decisions will get easier too.

SAVE THIS DATE: June 1st 2011 is the official Amazon.com launch party for my new book Success Rituals 2.0

Inside “Success Rituals 2.0″ you will discover the winning habits of successful women in business online; surprisingly simple things, that when done consistently, can dramatically improve and maintain the health of your business and support long-term success.

Think of it this way… It’s not what you think and do once in a while that makes the difference, it’s what you think and do day in and day out.

Our goal with this book is to inspire women entrepreneurs to become more aware of the things they think and do each day that either support or sabotage their success AND remind them of the one essential ingredient that makes a winning habit winning:

… taking consistent, daily action to realize new and extraordinary results.

Filed Under Featured Posts, Marketing Tagged With , , ,