Guest post by Jack Canfield

Have you ever been driving your car and realized that you’d left the emergency brake on?

Of course.  We all have.  But when we discover the brake is on — do we press harder on the gas pedal?  Of course not!

We simply release the brake… and with no extra effort we go faster.

Going through life is a lot like driving a car.  But unfortunately, most people drive through life with their psychological emergency brake on.  They hold on to negative images of themselves… or suffer the effects of highly emotional events they haven’t yet released.  To cope, they stay in a comfort zone entirely of their own making.

And when they try to achieve their goals, these negative images and preprogrammed comfort zones always cancel out their good intentions—no matter how hard they try.

Call them “blocks” or “limiting beliefs” or “being stuck” — but these images and past hurts are nothing more than driving through life with the emergency brake on.

Successful people, on the other hand, continually move beyond their comfort zone — not by using increased willpower, but by replacing their beliefs about themselves and changing their self image.

They release the brakes — and, just like a car, they instantly go faster.

GET OUT OF YOUR COMFORT ZONE

Think of your comfort zone as a prison you live in – a largely self-created prison. It consists of the collection of can’ts, musts, must nots, and other unfounded beliefs formed from all the negative thoughts and decisions you have accumulated and reinforced during your lifetime.

The good news is that you can change your comfort zone. How? In three different ways:

STOP RE-CREATING THE SAME EXPERIENCE OVER AND OVER!

An important concept that successful people understand is that you are never stuck. You just keep re-creating the same experiences over and over by thinking the same thoughts, maintaining the same beliefs, speaking the same words, and doing the same things.

Too often, we get stuck in an endless look of reinforcing behavior, which keep us stuck in a constant downward spiral.

It goes like this: Our limiting thoughts create images in our mind… and those images govern our behavior… which in turn reinforces that limiting thought.

This is known as the Self-Talk Endless Loop.

As long as you keep complaining about your present circumstances, your mind will focus on it. By continually talking about, thinking about, and writing about the way things are, you are continually reinforcing those very same neural pathways in your brain that got you to where you are today. You are continually sending out the same vibrations that will keep attracting the same people and circumstances that you have already created.

To change this cycle, you must focus instead on thinking, talking, and writing about the new reality you want to create. You must FLOOD your unconscious with thoughts, images and ACTION that match your desired reality.

Then suddenly, instead of your outcomes being predetermined by an endless cycle of reinforced self-doubt and self-talk, you’re free to pursue your goals with new determination and confidence.

If releasing the brakes is something you need to do, realize that it’s difficult to do by yourself.

We need outside influences to break through our habitual ways of thinking and behaving to assist us in restructuring our beliefs, releasing our repressed emotions and connecting with our true selves.

Two of the most powerful methods for doing this are large group awareness trainings and therapy.  If I were to attribute my incredible level of success to any one thing, it would be the hundreds of personal development seminars I’ve attended over the past 40 years.

If you’ve discovered that you’ve been recreating the same outcomes, scenarios, experiences and endless loop of not getting what you want, I’d like to help you break free from this downward spiral.

In fact, one of the most important things I do for participants in my Breakthrough to Success training week is to help them identify these “blocks” that govern their behavior — then replace those blocks with new thoughts, attitudes, beliefs and patterns.

Of course, there are literally hundreds of individuals and organizations that conduct seminars all over the world. Some are better than others, and in my experience, about 20% of them are highly competent and effective.

Visit their websites, call and talk to them, attend their guest events, and then make a decision about which one feels right for you.

The impact in all areas of your life will be incredible.

Jack Canfield, America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

Whether you’re writing a landing page on your website, an article or even an information product your headline is an essential ingredient for success.

Experts tell us you have about 10 seconds or less, to grab your prospect’s attention. Guess what they read first? Your headline.

Here’s how to write headlines that have moxie:

#1 What’s The Purpose?

What are you writing and why?  Are you writing a sales page? If so, what’s the purpose of the sales page? Are you writing an article or blog post?  If so, what do you want the article or post to accomplish?

For example, if it’s a blog post do you want comments? Do you want to new subscribers? What’s your goal or what’s the purpose of the piece you’re writing?  Before you can even begin to write a headline, know your purpose.

#2 Know Your Customer or Reader

Ask yourself the following:

• Who is your customer?
• What is their biggest problem or complaint?
• How will this piece of content solve their problems? If you’re writing a sales page, how will your product or service solve their problem?

#3 Brainstorm Headlines

Brainstorm headline possibilities by writing twenty or so potential headlines. Here are a few ways to write effective headlines:

• State a benefit – For example, “Lose Weight and Never Gain it Back.”
• Use numbers and statistics – For example, “Lose Your First Five Pounds in 48 Hours.”
• Make it newsworthy using words like new, introducing, or announcing – For example, “New Book Shows You How To Lose The Weight You’ve Been Fighting to Get Off.”
• Make a big promise. – “Lose 20 Pounds This Weekend.”
• Use a “reasons why” headline – For example, “10 Reasons Why You’re Not Losing Weight.”
• Pique their curiosity – For example, “The Weight Loss Secret Celebrities Don’t Want You To Know.”

#4 Talk Directly To Your Reader

The word YOU in your headline let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems.

#5 Watch Your Language.

Use active and emotional language. Active language – language that shows movement and commands attention – compels people to continue reading. It pulls them into your copy. And emotional language attracts attention. For example, How To Lose The Weight You’ve Been Fighting to Lose. There are many emotions to tap into. What emotions is your audience feeling?

If you’re writing sales copy headlines, test and track your top two or three for conversion rates. If you’re writing article headlines, test and track which types of headlines draw more readers. Testing and tracking your headline results will help you fine tune your headline style to meet your reader’s needs and your business goals.
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One of the greatest rewards of being an entrepreneur is the ability to call the shots in your business. But, that’s also one of the greatest risks – you’re responsible for all the decisions.

Fortunately, with feng shui, you can use the principles of this ancient technique to help you draw more clients to you, create a harmonious business that attracts business, and builds a financial foundation for your life that gives you more control, greater freedom and feeling of personal achievement.

But how can you put feng shui to work as an entrepreneur? I’ve put together a list of eight ways that feng shui can help generate more flow – and that means more success and more sales for you.

1. Put money first.

When it comes to your business, money should always come first. Why? Well, because you’re in business. Emails can wait, filing can wait, but money can’t.

Write your bills every Monday and every day ask yourself if the activities you’re doing are money-generating. Busy doesn’t always equal financially productive – so do those things that are and delegate the busy work to someone else.

2. Water is wealth.

Make sure you are surrounded by financial energy and that energy’s element is water. Keep a clear, running and full fountain in your office to help keep you relaxed and stimulate business opportunities. North, the business opportunity sector, is also the direction associated with water. Adding metal here will also stimulate water energy – and that stimulates business and money from your business.

3. Have a vision.

What is your symbol of success? If you want to be the world’s best cookbook writer, then wrap some cookbooks in a cover with your name on it. Seeing is believing. Find a symbol that is meaningful for you and keep it where you can prominently see it while you work. Pick a symbol, any symbol and keep it in front of you.

4. Feng shui your website.

Yes, feng shui can even be applied to bytes and pixels! I often see businesses that have websites whose colors conflict, such as red and silver, green and beige, or green and yellow. These are color combinations that fatigue visitors – meaning the website is less sticky and more likely to be abandoned and with fewer repeat visitors.

That’s because these color combinations make your website work against itself – and that gets you nowhere. Select feng shui compatible color combinations. This would include blue, black, and white or yellow, purple, and red, or green, black, and blue. Not sure about your site? Call me for a feng shui assessment of your website to check your color combination.

5. Open communication.

Sales depend on making it as easy as possible for the customer to reach you. Get yourself a 1-800 number, a fax number, and a land-line if you’re in business. Interestingly, when I moved from a cell phone as my primary business phone and got all the other lines installed, I began receiving many more calls. Think of it this way: no talk, no sales; more talk, more sales!

6. Get more clients.

Many “solopreneurs” have a poor filing system (if any). Make sure you have a file cabinet with a specified drawer just for client files — and keep your clients in red folders; this energizes the client and keeps them in contact with you (read: repeat customer!).

When you want more clients, have three blank folders on your desk at all times, just ready for the next one. Also, get a label maker and make a label for each new customer. The more respect you give to your customer files, the more customers you’ll have.

7. Beauty pays you.

If you’re a work at home entrepreneur, chances are you may have a less-than-inspiring work area. Invest in your office and make it attractive, organized, and functional. Having a beautiful work space is motivating and encourages creativity.

When you are surrounded by beauty and inspiring views, objects, or artwork, you are more likely to think creatively, come up with new approaches to your business, and be more productive – and that makes you more money!

8. Use the Power of One.

One is the number of opportunity and money from business in feng shui. There is probably one thing that you could do to instantly make a difference in your business. What is it? For some, it would be to create that first product, for others it would mean publishing your book, and for others it might be making sales calls. But, chances are you know the one thing that’s standing in the way of your success. Get to work on just that one thing.

You know what it is.

Do it now and put it ahead of everything else.

About the Author: Kathryn Weber is the publisher of the Red Lotus Letter Feng Shui E-zine and certified feng shui consultant in classical Chinese feng shui. Kathryn helps her readers improve their lives and generate more wealth with feng shui. For more information and to receive her FREE Ebook “Easy Money – 3 Steps to Building Massive Wealth with Feng Shui” visit www.redlotusletter.com and learn the fast and fun way how feng shui can make your life more prosperous and abundant!

Women are naturals when it comes to co-creation and collaboration. If you’ve been holding back in the past and REALLY want to enjoy the benefits of successful joint venture marketing (and there are many!) in the future, here are five simple steps in the right direction…

1) Get Serious About Joint Venture Marketing! Pull up your socks, roll up your sleeves and make a firm decision to create and participate in joint venture marketing!

Just the act of deciding to leverage this high ROI strategy opens your mind and heart to new opportunities and new relationships. The pieces start to fall into place ~ not by magic ~ rather, your decision jump starts your brain and it gets to work figuring out how to make it happen.

2) Offer to support other people’s joint venture strategies. When you participate you get first hand experiences and examples that you can leverage to kick start your own JV’s. Be the kind of joint venture partner you want to attract. What goes around comes around… get the laws of attraction and reciprocity working in your favour!

3) Become a student of joint venture marketing. Not sure WHO to joint venture with or HOW to put an attractive joint venture program together? Read books; search the web; listen to tele-seminars; take a course; find a mentor or coach. Get clear about you’re your ideal JV partner is. Explore the endless ways you can co-create with others. Identify the gaps (what is holding you back?) and start learning what you need to so you are empowered to take action.

4) Leverage proven systems and process to dramatically increase your odds of success. Based on your joint venture marketing goals/plans this could include:

• Joint Venture Marketing Action Plan
• Templates and Checklists
• Client Management System
• Follow Up/Keep in Touch System
• etc…

5) Brainstorm and Mastermind with other joint-venturous mavens. Imagine the momentum and success you can create with a community of like-minded, supportive, caring women cheering you on, and taking action to do what they can to support your success…

Sounds pretty good doesn’t it? So what are you waiting for?

The next READY TO JV 2-Week Intensive starts Tuesday June 15^th and covers EXACTLY what you need to know in step-by-step detail to start creating and leveraging your own successful joint ventures.

When you’re one of the first six to register you receive a bonus one-hour joint venture strategy session with me, IAWBO President and Founder, Gina Bell.

Just this one bonus alone is valued more than the course fee itself. And hurry, I just announced the new date yesterday and only a couple of bonus strategy sessions remain.

I look forward to seeing you there!

Gina

There are so many marketing tools to choose from. It can be difficult to know which will work best for your business. However, a weekly e-mail newsletter is an effective and easy marketing tool for any woman in business online.

Here are a few reasons why you will benefit from publishing a weekly e-mail newsletter of your own.

* Sending out an e-mail newsletter is inexpensive. There are no printing or mailing costs associated with contacting prospects via e-mail. You will need to use a newsletter management program to send out your newsletter, but you can look for one within your price range. Newsletter management programs allow subscribers to manage their own subscriptions, so you don’t need to pay anyone for that service. Some even offer templates for you to use so you won’t need to hire a designer either.

* You can track your marketing. You can only improve that which you measure. Many newsletter management programs offer tracking so you can see how many of your subscribers are opening your newsletter. You can also see which links in your newsletter they’re clicking on. This will tell you what it is about your newsletter that interests your readers the most, and you can make the appropriate changes. Over time you’ll know your ideal clients so intimately well they’ll wonder how you manage to stay one step ahead of them all the time.

* You are marketing to people who are interested in what you sell. Your subscribers signed up for your newsletter because they were interested in the information you offer. They have raised their hand to say YES! I want more. This makes it easier for you to build a relationship with them and convert them into paid customers.

* Your subscribers will become familiar with your products or service. It’s said that people need to hear about your product or service at least seven times before they will think about purchasing it. If you send out a weekly newsletter, that’s a great way to tell them about your product, over and over again. Remember to include helpful information as well, so they won’t feel like you’re sending them a sales pitch every time.

* You will become a reliable resource, not just a salesperson. Did you catch that? When you build relationships with a community if subscribers who WANT to hear from you it shifts the focus from selling to informing. When you regularly publish helpful information in your newsletter, you become a trusted expert. Your subscribers come to know you as a valuable resource they can rely on for advice. This means they will be more likely to purchase from you when they’re ready.

* You will build relationships with your community. People buy from people they know, like and trust. When your subscribers hear from you on a regular basis, you will become familiar to them. They will feel like they know you and get to like you. Because you’re consistently providing good information, they will come to trust you. When they’re ready to purchase, everything will be in place for them to buy from you.

An e-mail newsletter is a great marketing tool that any business owner can use. Not only is it simple to manage, it will help you turn more of your prospects into customers.

One of the biggest hurdles I personally faced in business was to STOP searching for more and more information. You see, I’m an idea person. I LOVE to research, read and learn. In a short time, I had amassed hundreds of eBooks, audio programs, courses, print books, articles, podcasts, magazine and ezine subscriptions. You name it, I probably had it.

A LARGE percentage of these materials I had acquired for free. I collected EVERYTHING from what was relevant right now to things that might be relevant “someday”.

Entrepreneurs call these kinds of freebies “pink spoons”… like the sweet little pink spoon samples you can get at an ice cream shop when trying to decide what flavour of cone you want to buy.

Now it’s one thing to build a valuable resource library or to be a collector of such materials but I had gone way beyond the norm and it had begun to derail my success.

I had become a Pink Spoon Collector!!

And when it came time to making a business or marketing decision I was overloaded and overwhelmed by a plethora of ideas and options. I was being pulled in too many directions. The amount of time and energy I wasted just trying to make decisions was astronomical.

What I realized was the abundance of information was actually holding me back. In order to make powerful and quick decisions that drive my business forward (and in a way that supports my lifestyle goals)… less really is more.

The time had come for me to whittle down my “collection” to the essentials. I prioritized, reorganized and set boundaries that empower me. Now, I only keep information, resources and subscriptions that support my authentic definition of success and marketing focus and address where I’m at – right now.

Once I purged the irrelevant my and focus renewed. I was able to make quick decisions again which by the way, is a known quality of successful people and I had more time to spend on productive marketing activities; I was moving forward again.

The idea of less is more can also be applied to your networking efforts. All too often, people attend networking events randomly and collect as many business cards as possible thinking they actually made a connection. At the end of the year they have hundreds of business cards and contact information cataloged in a database of some kind (maybe).

But, where is the value in a collection of random contacts? Real value stems from taking the time and effort to get to know the people on the cards you do collect, to find commonalities, to explore working together, to be introduced to their networks, to stay in touch, and to solidify mutually beneficial relationships.

Oh and by the way, this advice translates just as well to the online world and social networks like Twitter and Facebook.

Action TIP: Evaluate your database on a regular basis to weed out the fluff and make room for people of like mind. Someone once told me to think of my database or rolodex as premium real estate. People you haven’t spoken to in years or can’t remember at all are just taking up valuable space. In the end, your database may have gotten smaller but the quality and value will be much, much higher.

So think about how the idea of less is more can remove some confusion and overwhelm in your life or business. Do whatever you need to do to prioritize, re-organize and set boundaries that empower you rather than hold you back.

Joint ventures (predominantly Virtual Events) is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!

A virtual event is a joint venture marketing strategy that I highly recommend but, here’s the caveat… it’s not for the weak at heart! While there are definitely a lot of moving parts to a virtual event you’ll discover that the end results are totally worth it!

If the idea of hosting your own virtual event interests you or you love the idea of being able to put your own joint venture together (virtual event or not) to grow your list this year you should know about Virtual Event Boom. A Virtual Event about… virtual events ;~)

The FREE preview series is on now!

And in case you need a little more motivation, here are my top 8 reasons why hosting a Virtual Event is so smart:

1) RAPID LIST BUILDING: The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten high profile joint venture partners with an average list size of 10,000 means that your message/event will be exposed to 100,000 people. That’s good for you and good for your joint venture partners too!

2) RELEVANT LIST BUILDING: When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take List Attraction Week as an example. Serious women in business online want to know how to grow their list, keep people on their list and make money from their list. There is the potential to get the best of both worlds: quantity AND quality. And, when it comes to list building this is a winning combination!

The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.

3) IMMEDIATE REVENUE: A successful joint venture planned correctly can lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.

4) DIVIDE EFFORT MULTIPLY EFFECT: In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!

5) CATALYST FOR MOMENTUM: A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. And you can too!

6) CREDIBILITY THROUGH ASSOCIATION: When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”

7) POWERFUL AND PROFITABLE RELATIONSHIPS: Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.

8 ) MARKETING BECOMES FUN AND EASY! The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids!

Sound good to you?

Register for Virtual Event Boom today. If you’ve missed any of the preview calls that’s okay – you’ll get access to the archive.

See you there!

“There is nothing so useless as doing efficiently that which should not be done at all.” ~ Peter F. Druker

A majority of the entrepreneurs who come to me struggle to find enough time to fit in everything they want to do. They often feel overwhelmed, unable to keep up with the details of their business or never finding enough spaciousness to develop the next stage of their mission. Does this sound familiar?

Two principles to remember that make all the difference in the world are Priority and Presence.

Prioritization comes from knowing that we have the gift of time in front of us to extend our reach. Not everything has to be done right now, even when our internal sense of urgency tries to convince us otherwise.

Don’t try to work from a to-do list of 100 things; split them into short-term, medium-term, and long-term priorities. Use a “just-in-time” philosophy and map out your schedule based on when things are truly needed, and consider which things can be delegated so that you can focus on the high-value items right now.

Presence in the moment allows us to stay in contact with the source of our inner guidance, so that we can continue to express our deepest values while responding to changing circumstances. If you let yourself become demand-driven rather than presence-directed, you will be caught up in the prevailing culture of unceasing activity and you’ll make choices that are not purposeful for you.

What can you do to bring more prioritization and presence into your workweek? Consider weekly planning meetings that move you out of problem-solving mode and into strategic thinking on a regular basis. Build a rhythm of breaks into your workday that give you a natural pause to step back into full presence.

Take advantage of your creativity to design something you’ll not only enjoy but use regularly. One of my clients created a ritual that whenever her phone rang, she would take two deep breaths before answering.

Have fun with the process, suit your own style, and allow yourself the spaciousness and efficiency that’s possible with a priority- and presence-directed business.

About the Author: Audrey Seymour MA PCC CPCC is the founder of Visions Into Form(r) Business Coaching. She brings clarity of vision and action to entrepreneurs who feel called to make a difference in the world. Visit http://www.visionsintoform.com to view my complete library of articles and resources and to receive your copy of “Draw More Business by Branding the Essential You.”

LinkWithin is a related posts widget that displays related posts that feature attractive photo thumbnails.

Not only does this bring old posts back to life it increases page views (which is great for SEO – search engine optimization) and will keep your readers engaged with your blog longer (decreasing bounce rate = the amount of time a visitor spends on your blog).

This widget is free and ad-free. For Wordpress users there is a plugin for this, you need to download it from their website. The plugin makes the magic next.

The screenshot below was taken from my personal website at GinaBellInc.com

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I love it! What do you think? Is this a plugin that you would use on your site? Can you think of additional reasons why it’s a good idea? Share ideas and experiences below (or click here)…

Social Media and Social Networking are one of the top leveraged marketing strategies for women in business online today. Here’s a guest post by Christine Gallagher of CommunicateValue.com on how to get your profile working for you!

One of the most basic but most important pieces of your social networking presence is having an effective profile. Not only is it a snapshot into who you are and what it is you do, it’s usually the first impression others will have of you.

Here are some ways to make your profile work for you and get you noticed–without boring people to tears.

Use a real photo of yourself. On certain sites you occasionally see people using their brand logo as their picture or avatar but I advise against this. You want others to relate to you as a real person, especially if they are thinking of hiring or buying from you! In most cases, that is something you just can’t convey through a graphic. (Unless maybe you are Coca-Cola!)

By all means, use a professional photo if possible. If not, you should choose one that is of you alone–with all due respect to your family and pets. If you are using social sites to even remotely drum up business, you need to appear professional as far your main photo goes.

Location, location, location. Include at the very least your state, province or town. Even though it is the world wide web, you never know when local opportunities will pop up. Make it easy for others to seek you out.

Have a well thought-out bio. Your bio is what people will be looking to in order to get the essence of what you are all about. You can include a succinct version of your “elevator pitch” here as long as you avoid sounding too sales-y. When you read it back to yourself you should be able to get a feel for how it comes off. Adjust accordingly. Write it with an emphasis on how you provide value to others.

Include all of your relevant links. You want to give people an easy way to find out more about you. Plus, there’s no one who doesn’t want more web traffic, right? The amount of space you are allotted for this varies from site to site, but definitely include your website and/or blog as well as the profile URLs of any other social networking sites you are active on.

Use your full name if possible. Depending on the site, you may or may not have room to fit your whole name. Also, if your name is common, it may have already been taken, such as on a site like Twitter. In the case of my full name, I went with my first name and last initial on Twitter because they don’t allow enough characters for both words to fit. I am satisfied with that, however, because people are still able to associate it closely with my full name.

Personal tidbits are not a bad thing. Don’t be shy, there is a reason it’s called social networking! Some people are reticent about exposing anything about themselves outside of their business persona. However, part of what draws others to you is your authentic self. You may have a snazzy professional profile photo, but posting pictures here and there of your latest vacation won’t do any harm. In fact, it could be great for business.

Fill out your background completely. Part of what helps others find you is the information that you fill out about your education, interests, past employment and groups and associations you belong to. This is especially true on a site like LinkedIn. Keep your information up to date so that opportunities can easily find you.

The most important takeaway? Ensure your presence is consistent across all networks. This not only strengthens your personal brand, but helps to establish credibility as well. Plus, to make it even easier on yourself, keep a document on your computer with all of your profile information. That way you can just copy and paste it when needed.

Now get out there and network!

About the expert(s): Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches coaches, consultants, authors, speakers, and other solopreneurs how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com