IAWBO Member Tele-Class: Business Goddess Guide to Creating Sales Pages with Heart

November 9, 2010 By admin Leave a Comment

Attention Women in Business Online: Join me and Center for Joyful Business Founder, Laura West on Wednesday November 17th (3:00 pm ET) for a member’s only tele-class that every woman in business online should plan to attend.

“Business Goddess Guide to Creating Sales Pages with Heart”

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This call is FREE to IAWBO Members.

Not a member yet? Association fees are just $20 a month (and believe me – this call is worth MORE than that!) plus, you’ll get access to the Fundamentals of Online Success program, tele-class archive and a lot more. See all the benefits of membership and register now.

Here’s the scoop:

You may be asking yourself, “Do I really even need a sales page?” Let me share with you why a heart-centered, conscious business owner like you would want a sales page…

Does this sound like you?

  • You feel that sales pages are too masculine, too sales-y, and not heart-centered at all?
  • You feel like all the heart and passion and the reason you got into business in the first place has been sucked out because now you need to try to sell something?
  • So much so that you don’t even create a sales page?
  • You’d rather just put some information about your product or service up on your website and hope people are compelled to buy it? (I’ve tried this – it doesn’t work! This works fine for catalogs where you are buying “stuff,” and you are holding a tangible catalog, but for the online virtual world it doesn’t work well at all –especially for transformational products and services.)

A sales page is a conversation

It’s a conversation you have with a potential client online instead of over the phone or face to face. Imagine a phone conversation with a potential client who is interested in a workshop you are offering… wouldn’t she have questions – a lot of questions? She would want answers before she invests with you and takes time away from her business and family and makes travel plans.

This conversation is what is on a sales page. You are answering your potential client’s questions so they feel compelled AND comfortable buying from you.

And yet some heart-centered, passion-based entrepreneurs shy away from sales pages.

There is a whole new way to look at marketing online, and it starts with a sales page as the foundation.

Think of all the ways you can use powerful and compelling sales pages:

* Reach potential clients and customers beyond your local market with online marketing

* Package your expertise and wisdom into an information product

* Host a one-time teleclass, teleclass series, or a virtual event like a telesummit, and engage lots of people in your message

* Shift from hourly services to creating packages and educate your ideal clients on what is possible when they work with you over time

* Leverage your time and expertise by leading a group coaching program or a group teleseminar program and want to enroll participants from around the world who want to work with you affordably

* Create a premium experience or program for individual clients (like a VIP day, Strategy Day, Platinum Program) enroll clients to work with you at this upper level of transformation

* Offer one-time Strategy Consultations, and communicate how powerful and transformative working with you will be for them

* Lead a retreat experience or a workshop where people are traveling across the country to work with you and spending money on travel, hotel, food and time away from their office and families.

Wouldn’t you like to offer these types of programs or products to reach more people and make more money?

If you don’t create a sales page to highlight and explain your offer then how will you get to have that conversation with potential clients?

You won’t.

And you’ve missed out on changing their lives or businesses and making more money.

The truth is that you need a sales page for each and every service and product you sell. This is smart marketing – combined with the spiritual side of business of connecting and embracing your own brilliance confidently so you can help others.

That’s where the Business Goddess’s Guide to Creating Powerful Sales Pages with Ease, Authenticity and Heart helps you out with an easy step-by-step system that gives you full permission – even encourages- you to be your full, big, wonderful feminine self! In fact, that is what will make your sales page so engaging and successful!

Join us for this powerful tele-class. You’ll be glad you did!

P.S. Existing members will receive dial-in details the day prior to the event.

P.P.S. Not a member yet? Use coupon code SAVE75 to deduct the one-time new member fee and start today for just $20.00 This is one tele-class you do not want to miss. Go to http://www.iawbo.com/rewards to register now.

Filed Under Events Calendar, Featured Posts, Marketing Tagged With , , ,

How Does She Do It? Interview with Catriona Welsby of the Women’s Online Business Academy

November 3, 2010 By admin Leave a Comment

If you’re facing obstacles setting up an online business, you need to know Catriona Welsby of the Women’s Online Business Academy (WOBA). I’m thrilled to introduce her to you as our featured woman in business online.

SIDE NOTE – Mark Your Calendars!

You can also hear Catriona’s amazing modern day Cinderella Story “Against The Odds – One Woman’s Journey from Zero to a 6-figure, Part Time, Online Business” during a FREE teleseminar on November 16th… go ahead and register at http://www.iawbo.com/woba then come on back and get to know Catriona through her “How Does She Do It?” interview below…

Catriona Welsby, Women’s Online Business Academy (WOBA)

http://www.myWOBA.com/blog

http://www.twitter.com/myWOBA

http://www.Facebook.com/CatrionaWelsby

How long have you been in business online? Since 2007

Provide a brief description of your business a) who do you love to work with? b) what is the #1 greatest benefit they get from working with you?

After creating my first flexible, successful six-figure online business, I became passionate about sharing what I had learned with other women and showing them exactly how they too can achieve a flexible, successful, income-generating business online.  I’m passionate about helping women who want and need flexibility in their working lives in order to create the home lives they want.  Women who want to be able to take their children to school and go to their activities.  Women who have had enough of needing to ask an employer for time off or for shorter working hours.  Women who want to take control of their lives.

I created the Women’s Online Business Academy (WOBA) as a vehicle to share my knowledge and skills, so that other women can achieve the same success and balance in their lives that I have done.

I love to work with women who have a real ‘want’ and ‘need’ to setup and run a successful online business.  They are the women who are hugely motivated and who have a real hunger for online business success.  By working with me, they launch and run an online business that becomes successful far more quickly than if they attempted to do it alone.  They learn how I did it, the mistakes, the pitfalls they need to avoid, and they discover exactly what tools and techniques they need.  In short, they achieve success more quickly and easily than if they went out alone.

What does being a woman in business online mean to you and what is your favorite thing about it?

It means everything to me.  I have a 100% flexible life that many people get no further than just dreaming about.  I can take my son to school and pick him up, I can attend his school plays, take him to swimming lessons and karate lessons.  I can be there when he needs me.  When he’s ill I don’t have to worry about telling an employer that I can’t make it into work.  I can put my family first exactly when I need to without being answerable to a boss.  I can work the part-time hours I want to work, and if I need time off I simply give it to myself.  My favorite thing is flexibility, flexibility, flexibility.

Who or has been your greatest mentor and how have they impacted your success?

The first person that I ‘discovered’ in the world of internet marketing was Bernadette Doyle.  When I first started out I learnt the basics from her.  I still continue to be coached by her to this day, although we have of course progressed from the basics to more complex strategies and techniques (oh yes – and she’s great at giving me a good push when I need it!).  There is no doubt that without a coach or mentor I wouldn’t be where I am today.  I am a firm believer that every successful person needs a coach and mentor regardless of where they are ‘at’ in the online business world.  There is ALWAYS more to learn, and I am continually learning from many different people.  For example, I am a huge fan of Lisa Sasevich and think of her as a mentor although she won’t even be aware of that.  I’ve learnt from her everything I know about speaking from the stage, on webinars and teleseminars.  There are many people who have impacted my success over the years.

What is the one achievement are you most proud of as an entrepreneur so far and why?

Within months of leaving my husband and becoming a single mom to my young son, I had created a hugely successful online business which now brings in 6-figures.  I achieved this success when my life was in a mess – I left the marital home with my young son and suddenly found that I had to support us both.  Unless I wanted to return to being an employee (no thanks!), I had no choice but to make a success of my business.  Instead of using the mess of my life at that time as a reason to run away and rely on an employer, I used this as a firm ‘reason why’ to get out there.  I took action and just did what I had to do to create a successful business.  I do feel very proud that I took that difficult decision, although it wasn’t until recently that I have fully appreciated how proud of that I should be, and the resulting success I have had.

What does “authentic in business” mean to you and why is it important?

For me, being ‘authentic in business’ is all about being me.  It’s about getting involved in things I believe in, and rejecting those that I don’t.  It means being honest and open with my clients at all times and doing all I can to help them.  Occasionally I’ll come across someone who I believe isn’t being authentic and who appears to be ‘faking it’ in order to ‘get rich quick’.  Ultimately they die a death when people discover who they really are.  I firmly believe it’s important to simply be yourself, and if you are offering something genuine and honest to your clients then the success will closely follow.

What is your favorite & most effective marketing strategy that you use to grow your business?

Building a relationship with each and every prospect.  I want potential customers to get to know me – who I am, what I am about, and why I can help them.  I want them to discover that I am passionate about helping them achieve a flexible, successful working life by running an online business.  I achieve this in a number of ways, the most obvious of which is through my ezine and using twitter to converse with my audience.  To really build a relationship quickly, I occasionally offer free 45 minute strategy sessions so that my potential clients experience first-hand how they can benefit from working with me.

How do you stay off of (or minimize the extremes of) the proverbial cash flow rollercoaster?

I don’t fight with the ‘cash flow rollercoaster’.  I accept that cash flow is not a definite science and that some months will be quieter than others.  I certainly try to ensure that each month is successful, but I fully accept that there are quiet times and busy times.  So to avoid that rollercoaster, I simply plan ahead.  If I know that, say, July is a slower month then I ensure that I have enough cash reserves to keep things going in that month.  I don’t believe anybody can achieve the same cash inflow month after month, and cash out flows some months will be higher than others.  As long as we are aware of this and plan for it throughout the year, the ‘rollercoaster’ just isn’t a problem.

What’s your best advice about how to achieve work-life-self balance?

Focus on YOU and what’s important to you FIRST.  For me, my family will always be the top priority in my life, so everything else has to fit around that.  I launched my two online businesses around my family, and they continue to fit around my schedule rather than my family life having to fit around my work life.  Focus first on what is most important to you, then build everything else around that.  The result? – the work-life-self balance that you desire.

What is your favorite technology that supports your online business and why? (i.e. how does it support you?)

It has its quirks, it has its frustrations and it certainly has room for improvement, but my businesses are fully automated mainly with thanks to 1shoppingcart.  By having my website linked to 1sc, and having 1sc linked to my payment provider, I literally make money while I sleep (or play!).  Customers go to my website, download something for free, make a purchase, make payment and receive that product without my being there or doing anything.  It’s fully automated which means I make money 24/7.

What is your best productivity tip? i.e. how can our readers get more of the right things done quickly and with less struggle?

You absolutely must have a coach and mentor.  Many people avoid this because they believe they can’t afford it.  However I can tell you from personal experience that having a coach and mentor will make your business move forwards far far quicker than if you didn’t have one.  Even when your successful, it’s still important to have someone to share ideas with, to question you and to keep you moving forward.  I invest nearly $30,000 a year on coaching and mentoring, and there is no doubt in my mind that this is money well spent.  I am pushed forward and as a result achieve so much more far more quickly and easily.  Do I believe that $30,000 is money well spent?  Well, if it means that my income increases as a result of that and that increase covers the cost, then it’s a no-brainer!

What has been your biggest breakthrough, mindset shift or top lesson learned so far?

It’s so easy to look at successful people online and feel in total awe of them.  It’s easy to think that they are amazing and you’ll never be as successful as them.  It’s easy when running an online business to avoid approaching them because they’re “too far ahead” of you.  I thought that for a while and I had to work hard to overcome those thoughts and shift my mindset.  But once I shut myself up and took the risk of connecting with them, I found that it’s all nonsense!

Stop Press : Every successful businesswoman is human!  Sure, there may be some who we don’t like, but on the whole we are all genuine, honest and nice people!  We’re not Gods, we’re not super-human, we’re just people who have grabbed hold of our dreams, and taken action to achieve them.

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Would you like to learn more about Catriona?

Remember to register for her upcoming teleseminar set for November 16th where she will share her amazing modern day Cinderella Story “Against The Odds – One Woman’s Journey from Zero to a 6-figure, Part Time, Online Business”

If you’re a woman thinking of starting an online business this is a must-attend event.

Get registered now at http://www.iawbo.com/woba

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Ladies! The Movie We’ve Been Waiting For Is Here! Women in Business 2.0 The Movie

October 28, 2010 By admin Leave a Comment

The Movie that women around the globe have been waiting for is finally here!

This is the FIRST movie of its kind showcasing successful business women. Many of them you’ve been watching and admiring… Loral Langemeier, Fabienne Fredrickson, Ali Brown, Mari Smith… a dozen women in total!

The movie reveals their untold stories, how they became successful and what their driving forces are. In fact, if you want to know HOW to follow in their footsteps, all this is covered in The Movie. It just seems a smart move to follow in a successful business woman’s footsteps than trying to do this all alone, doesn’t it?

The feedback from those who have watched the trailer have been fantastic. People are watching the trailer and can’t wait to get their hands on the full length movie (all 140 minutes of it) to start applying the why didn’t I think of that? moments to their business.

One thing is clear from watching these women, is that achieving success has allowed them to live a life that they once just dreamed about. Their success has made a huge difference to not only their lives, but more importantly, their families. What would this level of success mean to you and your family?

Pre-Order NOW and SAVE

Get The WIB 2.0 Movie TODAY and make sure you don’t miss out on any of these amazing bonuses:

* A WIB 2.0 Conference ticket for Spring 2011 featuring speakers from The Movie FREE to first 25 buyers. ($397 value)

* The Movie audio download FREE to the first 500 buyers (value $47)

Pre-Order NOW and SAVE

If you are success-driven and serious about creating greater success this coming year, I highly recommend watching this movie.

P.S. If you missed the trailer you can still view it at http://www.iawbo.com/wib20

Filed Under Featured Posts, How Does She Do It Tagged With ,

8 Great Reasons to be More Joint-Venturous!

October 27, 2010 By admin 1 Comment

Joint venture marketing is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds! Joint ventures (JV’s) are what I call a CATALYST marketing strategy.

Virtual Events, like telesummits, are  my fave and I highly recommend them but, here’s the caveat… it’s not for the weak at heart! While there are definitely a lot of moving parts to a virtual event you’ll discover that the end results are totally worth it!

And in case you need a little more motivation, here are my top 8 reasons WHY leading a joint venture project – like a telesummit – is so smart:

1) RAPID LIST BUILDING:

The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten joint venture partners with an average list size of 2,000 means that your message/event will be exposed to 20,000 people multiple times (AND, exponentially if your concept has legs… “has legs” means it’s an idea that’s worth spreading… it continues to travel down the road all on it’s own. This is good for you and good for your joint venture partners too! I’m sure you can imagine how this can quickly grow your list of new subscribers!

2) RELEVANT LIST BUILDING:

When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take the recent Laptop Mom Telesummit as an example. The invitation page (opt-in page) was very clear that this event was for Moms who want to run a rewarding business from home… What’s so exciting about joint ventures, is there is the potential to have the best of both worlds: quantity because of co-promotion AND quality. And, when it comes to list building this is a winning combination!

The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.

3) IMMEDIATE REVENUE:

A successful joint venture planned correctly can also lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.

If we use the Laptop Mom telesummit as an example again, Nika invited Moms to attend at a free level (and after you register, extended an invitation to support you further with optional upgrade for extended access to the mp3 recordings). It’s really win-win, it’s non-salesy and attendees get to decide how they wish to participate.

4) DIVIDE EFFORT MULTIPLY EFFECT:

In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!

5) CATALYST FOR MOMENTUM:

A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. My biggest passion is to teach success-driven women how to achieve more online in record time… joint ventures is definitely one of the strategies that can really accelerate your speed of success…

6) CREDIBILITY THROUGH ASSOCIATION:

When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”

7) POWERFUL AND PROFITABLE RELATIONSHIPS:

Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.

8 ) MARKETING BECOMES FUN AND EASY!

The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids! You’re no longer operating in a bubble.

BONUS REASON #9: New Passive Revenue Stream

If we go back to the telesummit example, at the end of it all, you now have content (i.e a dozen interviews with experts) that can become an information product that creates passive and recurring income for the long term.

Can you see why I LOVE joint ventures so much???

So how about you?

  • What have you observed about joint ventures?
  • What possibilities can you see for you and your business?
  • Do you have a burning question that must be answered before you can JV with confidence?

Let’s get a conversation started here on the blog.

And if you really want to become more joint-venturous too, the next Ready to JV program starts Thursday October 28th. Get all the details over at http://www.ReadytoJV.com

Filed Under FREE Articles, Featured Posts, Marketing

You Can Be Happy or You Can Be Right: dealing with an energy vampire who drives you crazy!

October 22, 2010 By admin Leave a Comment

Guest post by Kimberly Englot, Founder of The Centre for Authentic Self Development

Energy Vampire: someone who take up time and energy and you don’t enjoy communicating with them. Complainer, blamers, bullies…anyone who drives you crazy, annoys you, and leaves you angry, frustrated or wanting to scream. They can also deflate you, fill you with self doubt and make you want to crawl into a hole and go to sleep for a very long time.

Shadow: the part of you that you don’t like. You hide it, pretend it isn’t there, and are horrified whenever anyone demonstrates aspects of your Shadow. We are all made up of everything. In any situation you can display a characteristic that would normally terrify you.

There are situations where you could be a murderer (self defence), or a b*tch (standing up for yourself) or a doormat (letting things go because you choose peace over righteousness). The sooner you get used to this idea, the better (and the easier) life gets.

Choose Happiness

“No one can make you feel inferior without your consent.” Eleanor Roosevelt

You can CHOOSE happiness. You can choose to be angry at them. You can choose to view them as “walking all over you” (and get upset). You can choose to pour all of your energy into proving that you’re right, and they’re wrong.

And in the end, no matter what, you lose even if you win.

You see, this is why communication between two people can get so sticky (in fact, when I think about it I am amazed we can communicate At All!).

This is part of them that drives you crazy is actually what you recognize as your own “Shadow.” And you are afraid, so you rebel against it. You get angry, frustrated, and you blame everything on them. Then you get to work on “proving them wrong” because you aren’t anything like them…right?

Wrong. You are exactly like them.

You have two choices here.

1. Fight, argue, resist and maybe “be right” in the end.

2. Allow awareness in the fact that this isn’t really about you, release it, and be happy.

#2 is the best option, spirit-wise, but it’s it the most difficult. This person is causing you to react in a way that doesn’t feel good! So instead of fighting the feeling, get it out.

* Vent to a non-judgmental friend — ONCE — Do Not Dwell.

* Write a letter expressing yourself directly to this person — And burn it. Never send it. Ever.

* Journal, Meditate or Pray. Whatever suits you in that moment.

* Get out of the situation and take a breather!

Bring your Shadow into the light.

Recognize that this reaction is from a part of you that is angry, hurt and desperately crying for attention. You Shadow loves you deeply (really) and will go to extremes to protect you the best it knows how, which is usually by identifying any “attacker” as hostile, and proceeding forward in self defence.

When you see this as part of you, trying to protect you, love it. Love even the parts of yourself that you hate, and the resistance will disappear along with judgment, anger and frustration that come with dealing with certain people.

For more information on this, check out Debbie Ford’s movie The Shadow Effect.

And be sure to grab your FREE Copy of “Dump The Junk, and Be Happy” eBook at http://kimberlyenglot.com. Kimberly Englot is CEO of The Center for Authentic Self Development. She is the courage you need to put yourself back on your priority list, without feeling guilty or selfish.

Filed Under FREE Articles, Featured Posts

Women in Business 2.0 – The Movie!

October 20, 2010 By admin Leave a Comment

Ever come across something so fantastic you secretly wish you had thought of it first? THIS is definitely one of those moments for me…

MEGA kudos (high five and a hip bump) to Kim Doyal the brainchild of Women in Business 2.0 – The Movie.

I’m so excited to have the thumbs up to share the trailer with you today AND, stay tuned to the blog as next week I will be hosting a special interview on THE MAKING OF. I cant wait!

Here‘s the story…

The idea of building an online business no longer has to have a secret formula that only a select few can afford or have access to. You DON’T need to be buddies with the guru’s or have a money tree in the backyard.

REAL women are building REAL businesses on the web.

Re-writing the rules THEIR way.

Living life the way THEY want.

AND … making millions.

View the movie trailer now!

Being motivated and inspired is great- but it’s not enough. We need real life how-tos that we can actually implement. If you’re serious about building your business for the long term, you know it takes work.

What if, while hearing real life stories you could receive practical business advice AND be motivated and inspired to follow in their footsteps?

What would that be worth to you?

From finding out you’re single and pregnant at 34 and becoming a millionaire the same year. This is only part of Loral Langemeier’s story.

From being broke and unable to take out $20 from an ATM, to being named one of Inc 500 fastest growing companies. This is just one piece of Ali Brown’s story.

From being a stay-at-home mom, getting divorced and having to get a job, to building a hugely successful work from home business, working around her kids. This was part of the motivation for Lorrie Morgan-Ferrerro’s story.

These are just 3 out of the 15 amazing real-life stories that are part Women in Business (WIB) 2.0 The Movie.


You need to watch the movie trailer TODAY and ask yourself.

What could YOUR story be?

Go ahead and watch the trailer now.

- Gina xo

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Special Announcement: Build Your Be-Happy-Now Muscles!

October 1, 2010 By admin Leave a Comment

Have you had a chance to listen to The NOW of Happiness tele-class replay?

If you haven’t, see if you can make time today, it’s at: http://AttendThisEvent.com/?eventid=15069630

Why? The 3-pay option to join me and Kimberly Englot for the Fall 2010 session of the Master LIFE Cleanse: Happiness & Harmony Makeover expires TONIGHT and we shared juicy details of this popular program on the call.

Here’s the scoop…

Kim and I are on a mission to show women how to BE HAPPY where they are (NOW), while also striving to be, do and have more. You don’t have to settle AND you can still be happy as you strive for more.

It’s really surprising how much this ability to bounce-back and be happy can impact EVERY area of your life – from relationships to business too!

The LIFE Cleanse is perfect for women who feel like they live a “Stepford Wife” life on the outside, with more of a “Desperate Housewife” reality on the inside…

When it comes to business – this is commonly referred to as the Impostor Syndrome. It’s really tough to truly be happy when inside you’re feeling like a fraud.

If you already know you want to join us in this GLOBAL movement to “Dump the junk and be happy!” Go to http://iawbo.com/mlc2 right now to save your spot!

The Master LIFE Cleanse is life-changing. Here’s why:

=> It helps you to see how a major set-back is actually a gift in disguise (really) because it gets you to wake up, shake off the auto-pilot life you’re living, and get real.

=> You’re going to build up some bounce-back muscles, deal with some limiting beliefs, self sabotage and emotions that are holding you back (like frustration, anger, resentment)

=> You’re going to get HUGE clarity around what you really want, for you. This allows you to start from the ground up, fresh and clean (get it– “cleanse”) and design the exact life you want.

And of course, way more (it IS a 6 week course, so obviously we have more in store for you!)

Here is the link so you can read more about this amazing virtual program (yes, it really is a global movement) that changes lives! http://iawbo.com/mlc2

Join us, quick, but only if you are ready to make real changes starting NOW.

~ Gina xo

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