Finally! World’s First (And Only) Organization for Part-Time Entrepreneurs

February 9, 2011 By admin Leave a Comment

I love to discover organizations that are fresh and new. What’s even more exciting is when it fills an obvious need.

Well I found one and I was invited to be part of it ;)

Finally! World’s First (And Only) Organization for Part-Time Entrepreneurs

I was thrilled to be invited to join the mission to advocate for the success of part-time entrepreneurs as an Expert Advisor. I’ll be sharing surprisingly simple ways to achieve fun, fame and good fortune online – in record time along with 16 other experts in happiness and business matters.

So now I have a question for you.

Are you a part-time entrepreneur (PTE)? If you are passionately trying to grow a business “on the side” of your full-time life … with another job or taking care of your family for example.. then likely you are!

Why does this matter? PTEs have to be super motivated to step beyond a few unique challenges:

1) Comparing their speed of success with that of same-industry full-time entrepreneurs;

2) Reacting out of fear to these comparisons by signing up for costly training programs and taking marketing advice that is not RIGHT and not affordable for their differently paced businesses.

If PTEs are passionate about their business, but not finding practical, proven and easy to implement tips, tools and information to turn that passion into monetized success too… it wreaks havoc on relationships, finances and self-esteem.

But no longer! No more defining part-time success on full-time terms, no more expensive advice when affordable solutions fit your needs much better. PTE businesses are unique, and who you take advice from and your business actions much reflect your reality, nobody else’s.

Say hello to International Alliance of Motivated Part-Time Entrepreneurs (IAMPTE)

IAMPTE is the world’s only organization for PTEs, men and women of any age, trying to make money with a business or concept “on the side” of an already full life.

Not only am I honoured to be an expert, but I’m really looking forward to being a member too!

Join & celebrate with me today! Every new annual member gets $800 in FREE gifts!

Visit the website now at [insert your unique affiliate link here] to see all $800 in free gifts – including the Cash Flow Creator, The Nuts & Bolts of Building a List and much more including How to Set Goals with Confidence contributed by me!

$199 IAMPTE Membership Is Your Best Investment For 2011 –
Even Without the Free Gifts!

The online community, including a content-rich website and weekly mini “How To” e-zines (plus much more) is ONLY $199 for a full year of connecting and learning! IAMPTE is designed to give you EXACTLY the information you need from some of the most trusted experts in small business… 100% committed to save you money and time while accelerating your success, however you define it. 52 weeks of articles, audios, classes, bonuses and much more.

Founder Kim Page Gluckie has pulled together a really exceptional team of experts and everyone truly cares about the success and happiness of those who are motivated to succeed, without making real life an excuse. Real life is the REASON you are a PTE right? So let’s work with your reality, not someone else’s.

Don’t forget! Your $800 in gifts are only for annual memberships & disappear by February 25th.

But get started now. Your weekly “How To” mini ezines begin the day after you join! And your free gifts are waiting for you now.

Find all the information you need here for membership benefits: http://iampte.com/?ap_id=gina_bell

And you can also get a flavor of what IAMPTE is all about by browsing the public website, which has some fabulous sample articles about money, marketing and making yourself happy in PTE business life, including (insert your article title if you contributed or edit this sentence– not link or you won’t get your affiliate commission). Or you can pop over to find us on Facebook (www.facebook.com/iampte) and Twitter (www.twitter.com/iampte) and join the excitement.

No fluff from us! Just the good information PTEs need to help avoid wasting time and money, so they can get on with growing that amazing business! Let me know if you have any questions. See you at IAMPTE or spread the word!

~ Gina xo

p.s. You can also support IAMPTE with or without being a PTE by getting an affiliate link and earn 5% on every annual membership YOU refer by placing a really great badge on your website that says I Am a PTE or I Am a PTE Supporter! All the information is on the IAMPTE website. Let me know if you need help.

Filed Under Featured Posts Tagged With ,

How Does She Do It Interview with Zahra Efan, Abundance Business Coach

February 8, 2011 By admin Leave a Comment

Name: Zahra Efan
Company Name: Zahra Efan Coaching Services

Website URL: http://www.zahraefan.com
Twitter URL: http://twitter.com/ZahraEfan
Facebook URL: http://www.facebook.com/ZahraEfan

How long have you been in business online? # of years: 6

1. Provide a brief description of your business a) who do you love to work with?

a) I am an Abundance Business Coach who supports creative heart centered spiritually oriented female entrepreneurs such as coaches, authors, designers, film-makers and others to share their gifts and claim the value of their passionate work in their creative business.

b) what is the #1 greatest benefit they get from working with you? Gift of their unique/individual style of marketing by first receiving the gift of themselves during the inner work we do along with the outer shining their light strategies.

2. What does being a woman in business online mean to you and what is your favorite thing about it?

It means that I can connect with women globally, use technology to make a difference world wide.

My favourite thing is that I have flexibility. I can serve larger audiences. It saves me a lot of time. When I used to do more public events, it would include travelling time, etc. Having a 7 months old baby, it really helps to connect through technology to reach more women and save travelling time.

3. Who or has been your greatest mentor and how have they impacted your success?

I have had several different coaches over the years, they have all inspired me in different ways. I have been Laura West’s platinum client recently, and also belonged to one of her high end mastermind groups. Currently, I am following Gina Ratcliffe and Kendall Summerhawk closely.

4. What is the one achievement are you most proud of so far and why?

My Gratitude Interview on TV. I loved the process of how it came about. I had set a clear intention that I wanted to do an interview locally teaching principles of ‘Law of Attraction,’ during the hours my son is at school, with a host who is warm and wants her audiences to get a true value by helping her interviewee’s shine, and I attracted exactly what I had asked for.

5. What does “authentic in business” mean to you and why is it important?

‘Authentic in Business’ means not being perfect. For example, when I teach abundance principles to my tribe, I always share that the reason I am able to teach abundance is because I have also experienced lack. As I wouldn’t know the steps from ‘A’ to ‘Z’ if I hadn’t also experienced lack. I also teach them that feeling abundant doesn’t mean you will feel that way all the time. It is about managing your emotions that don’t feel like abundance along the way. It is also about stepping back into light to claim the abundance of all kind in the life you are living. Abundance of all kind includes abundance of time, money, connection, fun, etc.

6. What is your favorite & most effective marketing strategy that you use to grow your business?

My focus lately has been teleclasses and blog talk radios. Interestingly enough, as soon as I had set an intention to use these models of marketing, and set up the systems in place, I started getting offers. The recent one being from the Global Teleclass that had a really good feedback.

7. How do you stay off (or minimize the extremes) of the proverbial “cash flow rollercoaster”?

Flexibility around money needs. And great money management systems.

8. How do you achieve work-life balance?

I stick to the hours I choose to work. When I am with my children, I am with my children. When I am working at my business, I am working at my business. My business line is never turned on during non-office hours, okay except just a little email, blackberry checking fever,

9. What is your favorite technology that supports your online business and why?

Email. I love creating beautiful newsletters, announcing my programs, sharing teleclass information to my audiences. These people are special people who have decided to sign-up for my newsletters and are really interested in hearing what I have to share.

I also like social media, tele classes, and blog writing.

10. What is your best productivity tip? What is the #1 contributor to getting the right things done quickly and with fewer struggles?

Support systems. I have three wonderful women who keep my business running so I don’t have to spend time on tasks they are good at, and I don’t need to be doing.

Also knowing your priorities, knowing what the right things are and then have an energy of ease, fun and excitement around them.

11. What has been your biggest breakthrough, mindset shift or top lesson learned so far?

Trusting my intuition and knowing that I am enough. Usually ‘not enough’ energy puts one in state of over compensating by ‘do more’ approach. Not looking at what others are doing, off course, admiring and getting inspired by others is good, but comparing isn’t productive at all. When I go into any of these thoughts, ‘not enough,’ or ‘comparing’ to bring myself back to center so that mind stays focused on myself and the importance of what I have to offer!

12. What is one way that other women in business online can help you to be more successful in business?

Collaborate, Create Community, Connect!

Filed Under Featured Posts, How Does She Do It

FreedomRICH Business Basics (Part II): Is Your Niche Attracting Freebie Seekers or Prospects Who Are Ready to Buy?

February 4, 2011 By admin Leave a Comment

A profitable niche has two important components:

1. It is “hot,” meaning there is interest in the topic.

And…

2. It attracts people who are ready to buy.

Most of us are investing our time marketing online to earn a living, not because there isn’t anything good on TV. And profitability begins with selecting a topic or a niche that’s got enough natural interest and traffic that you don’t have to spend tons of time (and money) to attract visitors and convert them into buyers.

Here’s now to find a profitable niche:

Step #1: Find a Popular Topic

Your first goal is to select a niche or market that is large enough to be profitable. It doesn’t have to be huge, but if there are only a handful of people interested in what you have to offer at any given time, your niche is most likely too small to support a business.

The funniest example of a niche that could be profitable but just isn’t popular enough is underwater basket weaving.

I can’t tell you for sure how many people spend their time submerged in the pool, creating baskets from reeds and willows. I’m pretty sure I could sell them an ebook on getting started, hawk some supplies (including scuba gear), and maybe even create a membership site where they could swap tales and weaving techniques. But since this is a pretty obscure topic, it just isn’t worth my time.

Okay, it’s a silly example so let’s look at a more realistic one. What about college-aged adopted children of multimillionaires from France. While this market “exists,” there wouldn’t be enough people in that situation at any given moment to make it worth the effort of addressing them. It would be much smarter to broaden the market slightly to adopted children of multimillionaires, or college-aged children of French multimillionaires.

Step #2 Attract Buyers Ready to Make a Purchase

After you’ve identified a niche with a decent amount of interest, the next step is to figure out if your target market includes people who are sitting at their computer with their wallets in their hands, ready to buy.

I have a colleague whose very first website was focused on crafts for kids. It included a ton of free craft projects that parents just loved. Traffic was good when the owner was actively promoting the site, BUT it was almost impossible to sell anything. She had traffic but wasn’t making any money.

The answer was simple: Moms and preschool teachers were heading to the site to grab free ideas for keeping their kids entertained for 15 or 20 minutes. But they weren’t coming to the site to buy. Anyone searching Google for a free butterfly craft for kids just isn’t in the mindset to buy a parenting book – or even a craft kit!

Instead, I advised my friend to reformat the site to attract buyers who are ready to make a purchase. For example, that same mom who last week was looking for a way to keep her kids busy for ten minutes before dinner may want more information about educational toys or arts and crafts kits for her kids. Same person, different Google search, different motivation, different likelihood of buying.

To figure out if your chosen niche is make up of buyers or freebie seekers, you really need to get in their head. Think about what people would be looking for in the niche you’ve chosen and how they would land on your website. What frame of mind are they in: desperation? relaxation? curiosity? Are they looking for information or are they ready to buy?

Something to think about isn’t it ;)

In the next post we’ll discuss whether you have to be in love with your niche – in other words, can you “marry” your niche for profits, not passion? Your thoughts?

Filed Under FREE Articles, Featured Posts, Marketing Tagged With , , ,

FreedomRICH Business Basics: How to Identify a Hot Profitable Niche Part I

February 3, 2011 By admin Leave a Comment

A common question I get asked from women in the beginning phase of their online business (and veteran women in business online wanting to expand their income potential) is how to identify a profitable niche.

Choosing the right niche can seem really elusive and difficult to pin down, but it’s actually a teachable (and learn-able!) skill, just like playing tennis or baking bread. This post is the first in a series that will reveal the specific steps I go through (and guide my clients through), so you too can confidently identify a niche that will be profitable for you.

Here’s just some of what we’ll cover:

  • What is a niche anyway?
  • What is a target market (nope, it’s not your niche!)
  • What makes a niche profitable?
  • How to TEST the profit potential of a niche
  • and a lot more…

After this series you can expect to know more about niche marketing than most of your competitors and how to use that knowledge to boost your bottom line. So let’s get started!

What is A Niche?

Here’s Wikipedia’s definition of a Niche Market:

A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

And here’s how they describe an Online Niche Market

An often used technique for affiliate marketers is Internet-based niche marketing. By appealing to smaller segments of larger markets, referred to as niches, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved. A bigger niche is harder to market to as the expense of online advertisements increases according to the popularity of the keywords used (on Adwords, for example).

In other words, a “niche” is a smaller segment of a larger market. Let’s look at some examples of larger markets as well as niches.

Health and Wellness is a large market, weight loss is a subset of that market. We can then “niche” it down even further by choosing weight loss for new moms as our niche.

Finance is another large market, debt reduction is a subset and paying off credit card debt is a niche within that market.

Think of a bookstore: the large market is the broad area of the store, like “Self-Help,” “Spirituality,” “Cooking,” “Fitness,” “Finances.” The shelf labels identify the subset of the market (“relationships,” “vegetarianism,” “weight training,” “Buddhism.”). Then a niche is a group of a few titles within that subcategory (“getting along with your in-laws,” “vegetarian cooking for kids,” “weight training for bone density,” “converting to Buddhism.”).

If you can’t tell if your topic is a large market, subset, or niche, imagine where you’d find your category in a bookstore: On a big sign hanging from the ceiling, on a shelf label, or on the title of a book?

Your goal is to identify a niche within which you can sell a specific set of products to a well defined group of people, otherwise known as your target market.

What is YOUR Target Market?

Once you’ve figured out your niche, your target market is your ideal audience or customers within that niche. For instance, if you want to sell weight loss products to new moms, you’re naturally targeting women age 20 to 40 who have recently given birth and are wanting to lose their “baby weight.”

You may be wondering why there’s such a focus on defining your niche and target market. Simply put, the more closely you can define your niche and your target market, the more easily you can create products and marketing materials to draw the attention of the exact subset of the population that will be most interested in your product. Not only will this make your efforts easier, it will also make them much more effective – and that means much more profitable!

In the next post we’ll talk more about why choosing an “hot niche” is an important first step to your online success!

Filed Under FREE Articles, Featured Posts, Marketing Tagged With , , , , ,

Free Teleseminar: A Brand Called ME with Guest Expert Stephanie Pollock

January 28, 2011 By admin Leave a Comment

Mark your calendars and join us for a FREE teleseminar on Wednesday, February 9th at 12PM MST, 2PM EST

ARE YOU READY TO GO FROM BRAND BLAH TO BRAND BOLD?

  • Did you jump into entrepreneurship full of excitement, only to realize you’ve created a J-O-B for yourself?
  • Do you have this niggling feeling that you have more to offer and that you’re just not living up to your potential?
  • Do you see others rising to the top and wonder what they have that you don’t?
  • Are you an entrepreneur who has been bootstrapping it for far too long – taking on clients you don’t like, doing work you don’t love anymore – just to pay the bills?
  • Do you sometimes lie in bed at night – wishing you could get control back? That you could find the answer – that thing that would make work seem like fun again?

Chances are, your personal brand isn’t resonating with your audience. Your brand reputation can literally make or break you. It’s your opportunity to stand out, be a respected authority in your niche and attract the opportunities you deserve. In a saturated market and a tough economy you simply can’t afford to blend in!

What if it was easier?

What would life be like if:

  • You were crystal clear on what you did, who you served and how you were different from the competition
  • You were considered the go-to person in your niche?
  • Your name was well-regarded among your colleagues, peers, clients and senior leaders as a credible, respected leader
  • Marketing your business to new clients was easy because you knew your message SO clearly
  • Only the right clients showed up – the ones that respect your time, your work and are happy to pay you what you deserve
  • People looked at you and said to themselves, “How does she do it?”

On Wednesday, February 9th, 12PM MST, 2PM EST we’ll explore how you can create a powerful and compelling brand – that translates into closed sales!

This FREE teleseminar is perfect for you if:

  • You want to create a brand that reflects the essence of you
  • You want to stand out from the crowd
  • You know it’s time to take your brand from blah to bold
  • You are overwhelmed with how to even go about starting
  • You crave knowing what makes you unique, different and remarkable

During this FREE teleseminar you will learn:

  • What a personal brand is and why it’s your most valuable asset
  • What you need to leverage (that you already have) to build a strong business foundation
  • How to uncover what makes you most unique, essentially getting rid of any competition
  • The 7-step system I use with my clients to master Brand YOU!
  • The top 5 mistakes women make and why it’s costing them big time!

Whether you’re just starting out in business, or know that your brand needs a healthy dose of remarkable, this free teleseminar will give you the knowledge, tips and tools you need to build your personal brand foundation.

Don’t let confusion about your branding stall your business! You will leave this call feeling inspired, informed and motivated to get your personal brand working for you!

Register Now for “A Brand Called Me

Can’t attend live? Register below and you’ll receive a copy of the recording 24-48 hours after the live event is over!

About the Expert: Stephanie Pollock, Personal Brand Strategist & Coach. CEO, StephaniePollock.com

I help women entrepreneurs Go Pro by creating a stand-out personal brand, mastering authentic marketing strategies and getting over all the mindset barriers that keep them playing small. If you’re ready to take your business up a notch and finally start attracting the right clients AND get paid what you’re worth, visit stephaniepollock.com.

Filed Under Events Calendar, Featured Posts

New Year Ramp Up (Day 9): When Recycling and Repurposing are NOT Good for Business

January 9, 2011 By admin Leave a Comment

To Get Something You Have Never Had, You Must Do Something You Have Never Done. ~ Author Unknown

I think this quote nicely sums up the difference between successful women and those who struggle to achieve their goals. The question I like to ask is “Are you more committed to the status quo or the success you say you want?”

Are you stuck recycling and re-purposing old ideas and been-there-done-that strategies?

As Einstein said “The definition of insanity is doing the same things and expecting different results.”

I’ve become known for my ability to deliver a loving kick-in-the-pants (a.k.a. reality check) for the women in our community. Do you get in your own way a lot? I sure used to. Maybe it’s time for your wake up call too?

To provide a little nudge in the right direction, here’s an invitation to step inside our community of women in business online. One of the free gifts you’ll receive is a SPECIAL REPORT titled: 3 Essential Mindset Shifts for Women in Business Online ~ This is a thought provoking personal account of my personal transformation and 3 vital aha moments that changed everything.

So you know, this freebie is going away soon to be replaced by IAWBO’s Virtual Hope Chest so grab it while you can.

Here’s where you can get it now: http://iawbo.com/insider

Filed Under 2011 Ramp Up Tagged With , , , ,

New Year Ramp Up (Day 8): IAWBO’s New Online Marketing Alliance

January 8, 2011 By admin 1 Comment

NEW! Online Marketing Alliance
give * receive * achieve

An Exclusive Invitation to Promote and Grow Your Online Business!

  • Be “the” Go-To Expert in Your Niche
  • Build Your List
  • Gain Credibility
  • Announce Your Events
  • Sell Your Products
  • & Much More!

Are you really good at what you do and passionate about the difference it makes but your list (community/tribe) is small, un-responsive or not as relevant as you’d like it to be?

Do your products/services support women entrepreneurs?

How would you like to be the exclusive go-to expert in your niche consistently visible to our growing community of thousands of aspiring women in business online?

Say goodbye to the hit and miss approach so many entrepreneurs fall into. Now you can reach your target audience – women entrepreneurs – consistently and efficiently.

We’re selecting ONE expert per niche topic to be the exclusive Authorized Guide within IAWBO’s new Online Marketing Alliance.

This is your chance to claim your area of expertise before someone else who does what you do sneaks in first. Given the exclusivity factor, your category may not come open for a very long time.

One of the biggest frustrations for rising stars in any industry is the lack of a list to market to. Now you can eliminate this anxiety by positioning yourself as THE expert on your niche topic for our community of thousands of women entrepreneurs.

Positioning your expertise in front of this audience is the next best thing to having a large list of your own. You don’t have to wait for your list attraction to kick in. You can begin to develop meaningful relationships with a relevant audience starting now!

Without a list to market to, it doesn’t matter how good you are at what you do or how passionate you are about the difference you can make. To reach more people and make more money you need VISIBILITY and CREDIBILITY.

As “the” authorized guide for your niche topic you’ll enjoy both!

You’ll receive an exclusive invitation to IAWBO’s Online Marketing Collaborative private mastermind where authorized guides will network, collaborate and support each other’s business growth through the coming year. A virtual think tank for online marketing… just imagine the ideas that will unfold.

And, we’ll hold you accountable too. My team and I will monitor your participation to make sure you are using all of the benefits that go along with being an Authorized Guide. We’ll show you how to leverage this to the max!

Women in Business Online Know and Trust IAWBO

We are passionate about teaching women entrepreneurs how to achieve more online in record time. Accelerating the success of women in business online is what we do. By providing REAL content and resources (relevant, exact, applicable and leading) we have earned the right to speak directly to this audience.  Being a woman in business online myself, I know the unique challenges and infinite possibilities that exist for this group of women.

Important facts: The IAWBO community is currently comprised of more than 3000+ subscribers but this does not represent the full scope of the visibility you’ll enjoy. Our social media presence exceeds 17,000+ and we enjoy extensive collaborative marketing reach via experts and partners.You, your products and services will be visible through all channels.

As an Expert Member, you’ll receive everything at the Association Member level, PLUS…

  • Enjoy list building through IAWBO’s new Virtual Hope Chest. Our reciprocity-based strategies get results!
  • Be recognized as an Authorized Guide showcasing YOU as the go-to expert in your niche within our growing community
  • Be the guest expert for a member’s only teleclass
  • Be a guest expert for an #askIAWBO Tweet Chat
  • Contribute original articles to the Premium Articles Database
  • Contribute re-purposed content to our blog
  • Be the host of your own Podcast series
  • Contribute videos to IAWBO-TV
  • Announce your tele-classes, programs and events
  • Promote your information products through IAWBO’s eBoutique
  • Enjoy the spotlight with a Press Release announcing YOU as an Authorized Guide
  • Our members will get to know, like and trust you through a detailed authorized guide listing on the IAWBO.com website and a “How Does She Do It?” blog interview
  • Proudly display your Authorized Guide badge on your site and within your promotional materials
  • Network and collaborate with fellow guides within the exclusive Collaborative Marketing Alliance mastermind and enjoy regular conference calls and social media chats to discuss business growth strategies, improve what’s working and eliminate what isn’t.
  • All contributions will receive extensive visibility through social media channels – ours and via online marketing alliance members.
  • Receive and propose other special opportunities as they arise!

Some examples of niche topics that support the success of women in business online are:

  • Copywriting
  • Article marketing
  • Productivity secrets
  • Teleclasses/virtual events
  • Email marketing
  • Marketing on Facebook
  • Marketing thru Twitter
  • Video Marketing
  • How to Create & Sell Info-Products
  • Client Attraction
  • Authenticity in Business
  • Money Mindset
  • Limiting Beliefs
  • Presentations that sell
  • Affiliate Marketing
  • Writing a book
  • Publishing a book
  • Online revenue models
  • Group Coaching
  • High Level Coaching
  • Hiring a support team
  • Cash flow strategies
  • Networking online
  • Networking face to face
  • Hosting live events
  • No and low cost marketing
  • Technology for online business
  • … add your niche topic here.

As soon as you register we’ll schedule a 30 minute consultation with me to make sure you are powerfully positioned to maximize the visibility channels that will work best for you. Moving forward, my VA team will keep an eye out for content that you could be re-purposing through the site.

If this sounds like the opportunity you’ve been waiting for send an email to ginabell (at) iawbo.com indicating your interest and we’ll add you to the waiting list. We’ll have the details finalized (i.e. marketing packages, fees, etc) and the official plan in place within the next week or so.

~ Gina xo

P.S. Experts and proposed niche topics will be evaluated individually through an application process to ensure it’s a good match for you and our community of women in business online.

Filed Under 2011 Ramp Up, Marketing Tagged With , , , ,