It’s IAWBO’s birthday and YOU get the gifts! In addition to all of the valuable goodies inside the FREE Virtual Birthday Gift Bag we’re giving away during the month of September (did you get yours yet?) you will enjoy 30 days of How Does She Do It? Interviews on the blog like this one:

Today’s How Does She Do It? Mentor is Kimberly Englot of The Center for Authentic Self Development  http://kimberlyenglot.com

http://facebook.com/KimberlyEnglot

http://twitter.com/KimberlyEnglot

How long have you been in business online: 20 months

Tell us about your business. Who do you love to work with? what is the #1 greatest benefit they get from working with you?  I love to work with no-nonsense women who are ready to get clear with what they want, and get happy! My average clients come to me with a bunch of “junk” in her life. She wants to start taking care of herself again, and put herself back on her priority list. She also wants to do it WITHOUT feeling guilty (like she is letting someone else down) or selfish (like she is taking away from her family).

By the time we’re done working together, she is happier, thinner and setting boundaries with those who take advantage of her. She is clear on what she wants in life and knows exactly what to do to get it (whether it’s changing careers, starting a business, or writing a book).

What does being a woman in business online mean to you and what is your favorite thing about it? It means complete freedom! I’m big on freedom, I talk about it a lot. Being in business online allows me to choose everything: who I work with, what hours I work, what companies I align myself with, what prices I charge.

I get complete control over my whole life and I savor that. I thrive on intuition and when I get a creative idea at 11pm, I am free to work on it all night and take the following day off. You can’t do that in any other business.

I am also being very strategic in how I set up my business, so that in a few years I will be able to work less and earn more. Again, most other business models trade dollars for hours, so you never get to that point of freedom, without sacrificing income.”

Who has been your greatest mentor and how have they impacted your success?

I actually have two.

First, my best friend owns 3 businesses, not online, but seeing someone so young (when she started she was 22) being really successful made me go, “Okay, I can do it, too!” She was also the one to encourage me to take the big plunge and become an online entrepreneur. Without her, I would still be trying to make myself work into my business, rather than the other way around.

Second, my business coach since I started online, Gina Bell. She was the second person to look at my idea and say, “Dream Bigger, Girl…you can have exactly what you want, without pain or compromise!” You need someone to believe in you when you don’t believe in yourself, and that is what a coach is for.

What is the one achievement are you most proud of so far and why? I have to say I’m just proud of mustering up the courage to even jump in and do it! It’s pretty scary, when you’re just starting out. You look at the internet and think how big it is, and then you start seeing the “gurus” and it’s easy to fall into a comparison trap. So just taking the first leap and deciding to do it, and do what it takes is huge!

My second pride and joy is my book, which will be release in December 2010, entitled “The Happiness Formula.” I have wanted to write a book for a while, so seeing this dream happen is really amazing for me. My friends and family keep saying… “So it’s going to be a real book (meaning not an eBook)…in bookstores and on Amazon and everything?” LOL.

What does “authentic in business” mean to you and why is it important? Authentic in business means being yourself, warts, bumps and all. It means being real with your customers and following what is true to you. It means being in integrity and being transparent.

Without this, you can’t build real relationships with your customers and if there is no relationship, there is no trust. When you’re online, and your customers won’t necessarily ever meet you, being real is extremely important. Even if they do one day meet you in person, you don’t want them to go… Oh, she is so much nicer, funnier, cooler in her eZine…

What is your favorite & most effective marketing strategy that you use to grow your business? The most effective strategy for list building is multiple-partner Joint Ventures, like telesummits and compilation eBooks. I’ve done both and they explode your list growth.

To grow my business income-wise, having a Signature program is by far the best thing. I have just started my third round of my Signature program and it’s a great way to leverage the material I already have, plus the buzz it builds after a few rounds is priceless.

How do you stay off (or minimize the extremes) of the proverbial “cashflow rollercoaster”? Having a membership based or subscription based program. You need to have something that regularly brings in money. You don’t have to spend a lot of time on it, a teleseminar or two each month, providing high-quality information only to your members. Over time it grows and you make more money, but the amount of work stays the same.

How do you achieve work-life balance? I don’t believe in balance. I believe in harmony. Set goals, and just let life flow from one area to another when you need it. Trying to keep “balance” will just make you crazy, frustrated and feeling like a failure because you can’t keep it together. Not to mention that one loose “cog” will through your entire plan out of balance and possibly cause a mental breakdown…I speak from experience.

Instead, I focus on my priorities. I lay them out and set deadlines. For example, when I am prepping for a marathon, I obviously need to workout more than normal for months leading up to it. Trying to do that plus maintain a perfect household, and career is crazy and exhausting. Instead I let a few things shift to the background while my focus is on running. When the race is done, I am free to shift focus back to laundry, reading, spending time with friends…etc.

I’m not saying go crazy and only focus on one thing at a time, there definitely needs to be limits, but trying to be perfect at everything, all at once, is insane.

What is your favorite technology that supports your online business and why? The obvious would be my website…but that’s obvious, right?

I have a love-hate relationship with my autoresponder/shopping cart. On one hand, I need it. It processes my payments, sends out my eZine, and organizes my affiliate program, all with minimal effort once you know the program.

On the other hand, setting it up caused me some stress! And I probably caused my VA stress. Once she had it set up and taught me how to use it, it took about a month to get really comfortable with it and now its second nature.

To be taken seriously in business online, you NEED an autoresponder. I really shake my head a people who say, “Want to subscribe to my eZine list? Send me your email address and I’ll add you.” Not cool and looks very unprofessional.”

What is your best productivity tip? Pre-schedule as much as possible. When you’re inspired and blogging, write as many blogs and pre-schedule them. Pre-schedule your eZines and broadcasts to go out so you can set them and forget them.

When those small details are set up, you have more time and energy freed up to focus on other things (like designing products, setting up JVs and marketing).

What has been your biggest breakthrough, mindset shift or top lesson learned so far? “Feel the fear and do it anyway!” It’s my favorite quote and I repeated it to myself often when I was first starting out.

It’s terrifying to look at the amount a coach costs and go, “Am I really going to spend that much?” But it’s worth it. You’re either going to spend it in time or in money, and I’d rather spend the money and cut the time in half!

And once you get going, fewer and fewer things scare you, you just have to keep going and trust in your ability to make things work. You will, because you have to!
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Remember to claim your Birthday Gift Bag!

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Kimberly has contributed her Discover Your Authentic Life Series (A $47 value and remember this is just 1 of the 30 gifts you get in this gift bag valued over $1300)
.

Pssst… Once you have registered for your gift bag you’ll be directed to a SECRET PAGE where you’ll discover a MEGA secret we’ve been keeping. You’re really got to see it to believe it!

It’s IAWBO’s birthday and YOU get the gifts! In addition to all of the valuable goodies inside the FREE Virtual Birthday Gift Bag we’re giving away during the month of September (did you get yours yet?) you will enjoy 30 days of How Does She Do It? Interviews on the blog like this one:

Today’s How Does She Do It? Mentor is Pam Perry of Ministry Marketing Solutions, Inc.

How long have you been in business online? Five years

Tell us about your business. Who do you love to work with? what is the #1 greatest benefit they get from working with you? We are a PR coaching and social media marketing consultancy that provides amazing online branding and marketing solutions for best-selling authors, mission-minded non-profits and seasoned entrepreneurs.

What does being a woman in business online mean to you and what is your favorite thing about it? This is the new economy!  Having a business online provides for my family and provides an outlet where we can share our skills and talents without any geographical limits.

Being online is a way to connect with like-minded entrepreneurs and find fascinating clients who “get you.”

Who has been your greatest mentor and how have they impacted your success? My greatest mentor has been my co-pastor, Dr. Stacia Pierce. She not only provides me with spiritual direction, but fashion and style tips.  She knows how to market and brand online – as a life coach – and provides me with fresh ideas that cause me to stretch myself and be more to do more.

What is the one achievement are you most proud of so far and why? The one thing that I am most proud of is that I was selected by my mentor, Dr. Stacia Pierce, to be part of her “DREAM TEAM” panel during her Women’s Success Conference.

I’ve received a lot of awards, been featured in tons of media – but nothing makes me prouder than to be recognized as a “success” by one who you model yourself after!

What does “authentic in business” mean to you and why is it important? To be transparent. To be real. To not hide behind stuffy words or overly thought-out copy. Just be you. “DO YOU” as Oprah says. No one can “DO YOU” better than you.

What is your favorite & most effective marketing strategy that you use to grow your business? I love connecting live with people.  So speaking is my all time favorite! Doing workshops in person. BUT – since I can’t be everywhere all the time, I do webinars, teleseminar and three weekly internet radio shows on Blogtalk radio: Chocolate Pages, Synergy Energy and the Diverse Business show.

How do you stay off (or minimize the extremes) of the proverbial “cashflow rollercoaster”? Affiliate marketing!  My affiliate income is one way to have passive income continually – without the large investment of time.

How do you achieve work-life balance? Schedule “me days” where you break away and refuel, refresh and recharge.  Read and write your creative ideas during this time – and remember to be easy on yourself. Rome was not built in a day!

Also unplug at least once a week!!!

What is your favorite technology that supports your online business and why? I love my iphone. Some days I don’t have to turn on the computer – I just have my phone and I can make major deals, connect with customers or plug into social networks and connect with prospects.

This fits my mobile lifestyle and I feel empowered because I do not have to be stuck in an office.

What is your best productivity tip? Tame your email. Set up folders for your favorite topics. Pick FIVE to SEVEN major groups of email that you want to keep track of – ones that will improve your life, business – and flag those emails to go in those folders.

Go through your “priority” folders daily, glance at the other stuff from clients or client related and everything else discard!

What has been your biggest breakthrough, mindset shift or top lesson learned so far? How to use affiliate marketing with network marketing combined with internet marketing with social media marketing. Powerful.  It’s all about branding and creating SYNERGY ENERGY!

To learn more about Pam Perry and her work you can also visit her social media pages and sites at:

• http://www.facebook.com/pamperrypr
• http://www.facebook.com/pamperryfanpage
• http://www.twitter.com/pamperry
• http://www.blogtalkradio.com/ministrymarketingsolutions
• http://www.brandingsuperstar.com

.

Remember to claim your Birthday Gift Bag!
http://www.iawbo.com/giftbag

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Pam has contributed 62 Ways to Boost Your Business – Networking Tips (A $25 value and remember this is just 1 of the 30 gifts you get in this gift bag valued over $1300)
.

Pssst… Once you have registered for your gift bag you’ll be directed to a SECRET PAGE where you’ll discover a MEGA secret we’ve been keeping. You’re really got to see it to believe it!

It’s IAWBO’s birthday but YOU get the gifts! In addition to all of the valuable goodies inside the FREE Virtual Birthday Gift Bag (did you get yours yet?) you’ll enjoy 30 days of How Does She Do It? Interviews on the blog:

Today’s How Does She Do It? Mentor is Shann Vander Leek of True Balance Life Coaching, LLC

http://www.truebalancelifecoaching.com

http://www.facebook.com/shannvanderleek

http://www.twitter.com/ShannVanderLeek

How long have you been in business online? 4 years

Tell us about your business. Who do you love to work with? what is the #1 greatest benefit they get from working with you? At True Balance Life Coaching, we Inspire Powerful Professional Women in Career Transition to Accelerate Life on Their Terms while Creating more Balance in their lives.

a. Creative, bright and powerful women in career transition who are on the cusp of creating their own entrepreneurial venture.

b. Inspired action.

What does being a woman in business online mean to you and what is your favorite thing about it? Collaboration. Connecting the dots with and for powerful women entrepreneurs across the globe.

Who or has been your greatest mentor and how have they impacted your success? Master Coach, Deborah Martin has been my greatest mentor. Deb has impacted my success by helping me remember to fan the flames of my curiosity. She supports my experiential nature and reminds me to color outside of the lines.

What is the one achievement are you most proud of so far and why? I am most proud of completing my first book, Life on Your Terms: The Support You Need to Follow Your Passion From Inspirational Entrepreneurs. I invested more than two years interviewing successful entrepreneurs with the goal of writing a supportive book for aspiring entrepreneurs and professional people who are ready to reinvent themselves.

What does “authentic in business” mean to you and why is it important? It is my observation that healthy personal development, as well as the success of a small business, absolutely depends on aligning your business goals with your lifestyle choices and grounding them in your core values.

What is your favorite & most effective marketing strategy that you use to grow your business? My most effective strategy is offering complimentary Get Focused Now Coaching sessions each quarter via email, twitter, Facebook, Linkedin etc. This is a great way to drive traffic to my website, blog and ME.

How do you stay off (or minimize the extremes) of the proverbial “cashflow rollercoaster”? I created a business plan including more than one stream of revenue. My income comes from personal coaching, group coaching, book sales, ebook sales, voice over recordings, organic tea etc.

How do you achieve work-life balance? Schedule time for yourself FIRST. Then add everything else to your calendar. You deserve to enjoy at least one activity a day that is all about you!

What is your favorite technology that supports your online business and why? I love AWeber and Time Driver.

AWeber provides a solid auto-responder service and 1st class support for business newsletters, product sales, etc.

Time Driver is an elegant automated personal scheduler. I use Time Driver for scheduling all of my new coaching prospects.

What is your best productivity tip? Create a solid back-end system for your business. Then make time for critical path planning for each product and service you provide. You simply must automate as much as you can and chunk BIG projects into small action steps to keep moving forward without be totally overwhelmed.

What has been your biggest breakthrough, mindset shift or top lesson learned so far? You can do everything you set out to do. You just can’t do it all at the same time and you can’t do it alone.

Remember to claim your Birthday Gift Bag!
http://www.iawbo.com/giftbag

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Shann has contributed Navigating the 4 Stages of Transition Special Report and MP3 Teleclass (A $29 value and remember this is just 1 of the 30 gifts you get in this gift bag valued over $1300)
.

Pssst… Once you have registered for your gift bag you’ll be directed to a SECRET PAGE where you’ll discover a MEGA secret we’ve been keeping. You’re really got to see it to believe it!

It’s IAWBO’s birthday but YOU get the gifts! In addition to all of the valuable goodies inside the Virtual Birthday Gift Bag (did you get your yet?) you’ll enjoy 30 days of How Does She Do It? Interviews on the blog:

Today’s How Does She Do It? Mentor is Debbie LaChusa, The Business Stylist™

http://www.facebook.com/DebbieLaChusa

http://www.facebook.com/TheBusinessStylist

http://twitter.com/dlachusa

http://www.linkedin.com/in/debbielachusa

How long have you been in business online? 5-1/2 years

Tell us about your business: I work with women who have been successful in their career and have now started, or want to start, their own service-based business. These women want to make a difference in the world, they want to leave a legacy, they want financial and time freedom, and they want recognition for the work they do.

They are passionate about the services they offer, are very good at what they do, are serious about being successful in their own business, and they’re smart, hard-working, and determined. Yet despite all this they are still struggling in their business and they are often confused and overwhelmed about what to do to get out of struggle and achieve their goals.

I love working with these women because I know if I can help them be more successful in their business, they will help more people. And, they will also be able to experience what I feel blessed to have experienced for the past 12+ years – the opportunity to run a business that is personally fulfilling, financially rewarding, and that allows me to live my life on my terms.

I help these women design their business, their brand, and their marketing around who they are, so they have a unique, one-of-a-kind business that is easy for them to operate because it’s authentic to who they are. Plus, it helps them stand out in the marketplace and be more successful, usually with less work.

The greatest benefit these women get from working with me is the confidence and clarity of knowing exactly what to do to make their business more successful, more fulfilling, and more profitable. And to be able to accomplish all of this in a way that is totally authentic and comfortable.

What does being a woman in business online mean to you and what is your favorite thing about it? I consider myself a business owner who leverages the Internet to serve people worldwide. I ran a successful marketing consulting firm for 6 years before I started doing business online. The reason I chose to go online was because I wanted to reach and serve more people. I wanted to reach out beyond my local client base and serve people worldwide. And business on the Internet is truly a global adventure.

One of my favorite things is that I get to meet and work with so many interesting people from all around the world. I’ve had the opportunity to travel and speak in Canada and Australia. And, currently, nearly half of my mentoring & mastermind clients are located outside of the United States.

It is so cool to be able to get on a conference call with all of my mentoring clients and realize that we truly represent the world. And to also realize that regardless of where we are from, we are all women in business with the same life and business challenges. To be able to serve all of these women is truly a joy, an honor and a privilege.

Who or has been your greatest mentor and how have they impacted your success? I have had so many great mentors – too many to count – that it’s really impossible to pick just one. A few that stand out and what they taught me are:

T. Harv Eker, for instilling in me the power of practicing “Ready, Fire, Aim.” This concept was a radical departure for me as self-confessed “former” Type A, planner and control freak. Getting comfortable practicing “Ready, Fire, Aim” has totally transformed my life and my business.

Jennifer Hough, for teaching me the power of trusting in the Universe and letting go of my attachment to how I think things “should” be. This too has totally transformed my life and my business.

My mother and my grandmother, for being women business owners (before it was “in”) and showing me I could do anything I wanted.

My daughter, for instilling in me a sense of adventure and “No Fear!”

What is the one achievement are you most proud of so far and why? That I have been able to repeat my success. Creating a successful business one time, might be considered a fluke. I’ve been able to do it three times. That is something I am very proud of.

What does “authentic in business” mean to you and why is it important? Authentic in business means being YOU. It’s not about trying to be like someone else (e.g. a mentor), or trying to create a business like someone else has, it’s about creating a business that makes the most of who you are, that let’s you show up and be real, and share your unique gifts and talents with the world.

What is your favorite & most effective marketing strategy that you use to grow your business? I love doing free teleseminars. They’re a great way to share what I know with people, introduce them to me and my concepts, and to generate qualified leads. My very first month in my first Internet-based business, I did a teleseminar for T. Harv Eker’s organization, Peak Potentials, and that teleseminar enabled me to attract clients and be profitable my very first month in business. I’ve used them successfully ever since!

The challenge these days is that there are so many free teleseminars that it’s getting harder and harder to attract listeners. It’s a good thing I use a marketing mix, and don’t rely on just one method of marketing (one of my secrets to success!)

How do you stay off (or minimize the extremes) of the proverbial “cashflow rollercoaster”? When I ran my consulting business, all of my clients were on 6-12 month retainers, so I had guaranteed cashflow. When I transitioned into my coaching and training business, I learned quickly that I needed to do something similar. So I created 6 and 12 month mentoring and mastermind programs that I only open up one or two times a year. That way I have clients I can focus my time on, and my business has guaranteed monthly cashflow. And any other programs or services I sell, are just gravy on top of that.

How do you achieve work-life balance? I follow what I call the “the big rocks” philosophy, another concept I learned from T. Harv Eker. And that means, I schedule what’s most important to me personally and professionally first: my “big rocks.” All of these activities get scheduled in my calendar. So my daily workouts, and family and personal things, get scheduled right along with my business appointments. By focusing on my top priorities first, I can make sure I have time to get them done. Let’s face it, there never seems to be enough time in the day to do it all. So the key is making sure you do what is most important to you. I also focus on spending my time where I get the biggest return on my investment.

What is your favorite technology that supports your online business and why? There are so many that I absolutely could not operate my business without, including my blog, my bridge line, Aweber, my shopping cart, Ning … but one of the newest tools I started using last year that has automated my scheduling and saved me a ton of time (and eliminated the need to pay an assistant to manage my schedule) is TimeDriver.

What is your best productivity tip? Printing out my daily calendar at night so I know what is on my schedule for the next day, and so I don’t have to keep opening Microsoft Outlook (and my email!) all day long to see what I’m supposed to be doing. I do my best to get everything done that’s on my calendar, and then I check it off when it’s completed. Sometimes, I may get an inspired idea and choose to follow that instead of what I had planned to do, but I’ve learned that truly inspired ideas move you light years ahead and usually are very quick and easily to implement. In learning how to recognize these ideas, and separate them from “bright shiny objects” which can be totally destructive to getting anything accomplished, I am able to accomplish more, more quickly.

I also think it’s very important to understand your own work rhythms and peak focus times. I don’t focus well early in the morning, so I don’t focus tasks that require heavy thinking during that time. I used to feel guilty about starting my workday a little bit later, but when I accepted that’s what works best for me, and embraced it, I became a lot more efficient with my time.

I also don’t answer my office phone during the day, except for client coaching calls. I let it go to voice mail and return the calls when it’s convenient for me. And every time I happen to pick up the phone, it reinforces why I do this!

What has been your biggest breakthrough, mindset shift or top lesson learned so far? That everything is always perfect, just the way it is … even if it doesn’t seem like it in the moment.

When I learned to let go of my attachment to the way I think things “should” be and I learned to just be present and accept what is, my entire life and business shifted. Now, when things don’t “go according to plan” I simply look at it and ask, “how can this serve me?” And when something appears to “go wrong” I just tell myself it means something better is around the corner.

Since I’ve been living my life and operating my business this way, I have experienced so much more peace, and joy. It truly is NOT about the destination. It is about the journey. And it’s a fascinating journey if you are open to ALL of it without judgment.
.

Remember to claim your Birthday Gift Bag!
http://www.iawbo.com/giftbag

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Debbie has contributed her Special Report – Why Marketing Isn’t Enough: 3 Steps for Getting Out of Struggle and Creating a Successful Business and Abundant Life (A $47 value and remember this is just 1 of the 30 gifts you get in this gift bag valued over $1000)
.

Pssst… Once you have registered for the free gift bag you’ll be directed to a SECRET PAGE where you’ll discover a MEGA secret we’ve been keeping. You’re really got to see it to believe it!

It’s IAWBO’s birthday but YOU get the gifts! In addition to all of the valuable goodies inside the Virtual Birthday Gift Bag (did you get your yet?) you’ll enjoy 30 days of How Does She Do It? Interviews on the blog…

Today’s How Does She Do It? Mentor is Susan Daffron of Logical Expressions Inc.

http://Twitter.com/susandaffron
http://www.linkedin.com/in/susandaffron
http://www.Facebook.com/susandaffron
http://www.Facebook.com/LogicalExpressions
http://www.Facebook.com/NAPRP

How long have you been in business online? Since 1995

Tell us about your business: My company Logical Expressions offers tools, advice, education and support for authors and “indie” self-publishers. We offer services to help people write, publish, or promote their books, and we also publish our own line of books, software, and information products on a wide range of topics. (Our eleventh book will be published in late fall.)

We work exclusively with non-fiction authors and publishers. Generally our clients are entrepreneurs who want to use a book as another income stream or as a way to demonstrate their expertise and generate leads. Our Publishize System helps people self-publish books in a cost-effective way using print-on-demand printing.

My favorite clients are those people who yearn to share their message with the world in the form of a book. They want to publish a book, rather than an ebook or any other product because they love books and understand the impact being a “”real”" book author can make on their life and business.

We help our clients make smart publishing choices and make more money. The publishing world can be complex; we help simplify the process. Our mission is to help you profitably publish a quality book that makes a difference in both your life and the lives of your readers.

What does being a woman in business online mean to you and what is your favorite thing about it? The freedom to “make my own luck.”

Before I started my business, I worked in the Land of Many Cubicles. I realized quickly that I hated almost everything about Corporate America and that the glass ceiling and unfair pay scales were real.

Rather than try and fight that system, I jumped off the treadmill. I’ve never regretted it.

At this point, I’d no longer be a “good little employee” so returning to the traditional workforce is not much of an option. After 15 years of being in charge of everything, I’m really used to running the show. Given my outspoken nature, I’d instantly get myself fired if I had a standard j-o-b.

Who or has been your greatest mentor and how have they impacted your success? My husband and business partner James Byrd is my mentor, friend, and soul mate in every way. We always call him the “logical” half of Logical Expressions and his rational nature balances out my more “expressive” side

In addition to being my spouse, he happens to be one of the smartest people I’ve ever met, and being able to bounce ideas off him has been and continues to be invaluable. We formulate strategies and plans, then work to implement them. Everything we have accomplished in our business and our life is because of both of our efforts.

What is the one achievement are you most proud of so far and why? Living the life we imagined. James and I started Logical Expressions to enable us to live the life we wanted to live. For us, that meant leaving the city and moving to “the trees” (as we call it). Our epiphany happened on a mountain vacation in 1994, when we realized that if we had a modem, we could work with clients anywhere. Two months later, we started our business, and in 1996, we realized our dream of moving to a log house in the middle of the forests of Northern Idaho.

Our mission to continue living here means we have spent a tremendous amount of time learning about marketing and online business both for ourselves and for our clients. Because we can’t depend on the local economy to support us, we have used writing and online marketing to earn money. We call ourselves “techno-homesteaders” because we make our living from a rural location using technology.

Over the years, we have discovered that books have been the best way to make us stand out on a national (and even international) level, even from our location deep in a forest, just to the left of the middle of nowhere.

What does “authentic in business” mean to you and why is it important? To me, being “authentic” means being honest and not pretending to be someone I’m not. For years we have worked with clients following one simple rule: “do what you say you’re going to do when you say you’re going to do it.” It sounds so obvious, but too many companies don’t seem to “get” it.

Following this simple rule whether our clients 20 or 2,000 miles away is a key to our success. We believe that is why we are still working with quite a few of the same clients we were when we started Logical Expressions in 1995, even though the services we offer have evolved multiple times over the years. Our clients know they can depend on us, no matter what type of work we are doing.

What is your favorite & most effective marketing strategy that you use to grow your business? Written content. Now with blogs, more people seem to understand that both search engines and human beings like well-written helpful articles, but we’ve been writing articles to bring in leads since we launched our first Web site in 1997.

In 2000, my husband James wrote a “content management system” for our articles that we still use for many of our article sites. We saw the need for blog software before blog software actually existed, so we wrote our own.

How do you stay off (or minimize the extremes) of the proverbial “cash flow roller coaster”? I’m sure this won’t come as a surprise, but publishing books and has helped our cash flow dramatically. Switching more of our income to products was all part of a “master plan.”

About 4 years ago, our company offered only services (Web design, programming and graphic design). We realized that the idiocy in the real estate marketplace was going to cause a big problem down the road. As it turns out, we were right.

After living through the “dot bomb” recession of 2001, we knew that consulting is often the first thing to be cut when things fall apart. So we opted to put a lot of our online article content into book form.

I decided back then that I would self-publish books, learn the best process, and then write a book that explained what I did and offer consulting about the process. My award-winning ninth book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise is the result of that plan.

How do you achieve work-life balance? We crafted our business so that we could have a balanced life. Freedom and flexibility have always been and continue to be important goals. More than once, I’ve read, “I work to live; I don’t live to work.” That definitely describes me. My business is just one aspect of my life.

Getting closer to some people’s businesses has given me an insight into how rare work-life balance really is, even among people who claim to be making enormous sums of money. The more I see of other people’s businesses, the more I cherish what we’ve created with our life here every day. As Suze Orman says, “people first, then money.”

It sounds like I’m making it up, but partly because of where we live and partly because of how we structured our business, I experience far less stress and am happier than almost anyone I’ve ever met.

Are there times when I work harder than others? Absolutely. Like during the Self-Publishers Online Conference SPOC) in May when we host 15 teleseminars in 3 days. It’s a lot of work.

But, every day (even during SPOC), we take our dogs out for two walks through our 40 acres of forest. We cook fabulous vegan food. My husband bakes artisan bread and in the summer, I spend time puttering around in my huge organic garden.

The way we structured our business makes it possible for us to live here and have the flexibility to do these things.

Our business makes our lifestyle possible. If I don’t spend time enjoying that lifestyle, I figure what’s the point?

What is your favorite technology that supports your online business and why? Technology is just a tool. Having been involved in online business since the days of 9600-baud modems, I can safely say that almost everything I see now is just a variation of something that went before. (For example, Facebook is conceptually similar to CompuServe, except with prettier graphics!)

The most important thing that supports my online business is not any “technology” but ideas. My creativity is the one thing I always have that no one else can replicate.

In my case, I get some of my best ideas by reading. I know it’s old fashioned, but my best “secret” to success when I’m casting about looking for new perspectives or insights related to my business is to go to the library.

I know going to the library is not as sexy as some great new gadget, but it works for me. Get things out of your head and on paper.

Whether you write with pencil and paper or prefer to put the information into your computer, when you have an idea or a plan, you need to write it down somewhere.

I have a paper (yes paper!) to do list that sits in the center of my desk in front of my monitors. Every Monday I print out a blank form and fill it out the old fashioned way — in pencil. You can what my form looks like here:

http://www.computorcompanion.com/LPMArticle.asp?ID=278

It’s really low tech; anyone can use this idea! By focusing on your most important activities every day, you can accomplish even big projects like publishing books or putting on an online conference.

What is your best productivity tip? Doing something is better than doing nothing.

Many people get so caught up in worrying about what they don’t know that they enter into analysis paralysis. They get “stuck.”

The sad thing is that when you get stuck, the book inside you is left unwritten, the business you wanted to start is left unstarted, and the life you wanted to live passes you by. Weeks turn into years and you’re left wondering what happened.

When you accept the fact that you will make mistakes, getting past analysis paralysis is easier. Accept the fact that you will never know everything you need to know before you launch a product. There will be typos in your book. Someone might criticize your writing or you. It’s going to happen. Get over it.

What has been your biggest breakthrough, mindset shift or top lesson learned so far? If you want to accomplish great things with your business, the first step is to just get out there and DO something.

Remember to claim your Birthday Gift Bag!
http://www.iawbo.com/giftbag

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Susan has contributed her How to Turn Your Blog Into a Book (the right way) Audio.

If you saw the movie Julie and Julia, you probably have dreamed of being “discovered” by a Big Book Publisher. But the odds of some mythical publishing honcho running across your blog and offering you a huge advance are slim to none.

There is another option however. Take all that fantastic content you’ve already written and turn it into a book yourself. Listen to Susan Daffron and James Byrd as they discuss how to turn your blog into a book the RIGHT way.

(A $27 value and remember this is just 1 of 30 gifts in the bag!)
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Get YOUR Gift bag now!

It’s IAWBO’s birthday and YOU get the gifts! In addition to all of the valuable goodies inside the Virtual Birthday Gift Bag (did you get your yet?) you’ll enjoy 30 days of How Does She Do It? Interviews on the blog…

Our first How Does She Do It? Mentor is Jennifer Davey of JJS Coaching LLC

http://jjscoaching.com
http://linkedin.com/in/jenniferdavey
http://twitter.com/jenniferdavey
http://www.facebook.com/getclients

How many years have you been in business online? 12 Interesting Years

Tell us about your business: I am a Business Coach, Marketing Strategist, Author and Speaker. I work with small businesses and self-employed professionals who want to grow their businesses by developing strategies for getting clients, building business, and making more income.

My mix of real-life business experience, media experience, and practical application of marketing and digital strategies gives me a unique set of skills that helps my clients build their businesses much more quickly than they would on their own.

What does being a woman in business online mean to you and what is your favorite thing about it? Being a woman in business online is an amazing opportunity and fun challenge all rolled in to one. I am able to touch and help so many small business owners and self employed professionals. My reach is well beyond my local marketplace, which is a terrific opportunity. The challenge (which I enjoy) is to stay relevant and results producing across the many diverse physical areas that my clients are in.

My two favorite things about being a woman in business online are the many different people I get to connect with and the ownership of my life and schedule.

Who or has been your greatest mentor and how have they impacted your success? My greatest mentor has been my Father, who was a very successful entrepreneur. When I started my first business, he was my mentor, cheerleader and biggest supporter. He connected me, guided me and was a fabulous sounding board. Without him I might have been too afraid to take the leap in to self-employment. His advice and belief in me were the start of my success in business.

What is the one achievement are you most proud of so far and why? I have had two pretty successful exit strategies from past businesses, but the achievement that I am most proud of is the transition I made from Consultant to Coach. It was an eye opening and humbling experience. I had to go back to school and learn a whole new way of thinking.

The transition from consultant to coach has also been my most rewarding change. I took the opportunity to focus on doing what I LOVE, rather than just what I was really good at. I am enjoying every day and I have created a life and business that I adore.

What does “authentic in business” mean to you and why is it important? Being authentic in business means being the real you and staying true to your values and priorities. For example, if the most important thing in your life is to have time for your family, then building a business that has you working 70 hours a week isn’t a match and isn’t being authentic.

When your business is built on a solid foundation of your personal values and priorities, opportunities, clients and money come your way easily. Being authentic in your business creates the path of least resistance.

What is your favorite & most effective marketing strategy that you use to grow your business? My favorite and most effective marketing strategy is to connect (really connect, not just talk at people). The more people I can connect with and touch, the faster my business grows.

How do you stay off (or minimize the extremes) of the proverbial “cashflow rollercoaster”? I am a big fan of growing on the revenue I earn. I don’t like debt. This doesn’t mean I won’t invest in my business, but I take a real brick and mortar approach to my cash flow.

How do you achieve work-life balance? My best advice on achieving work-life-self balance is to get really clear on your priorities and values. Once you really know what is important to you, it’s easier to try to balance it all. Of course you need to remember balance doesn’t mean EVERYTHING is equal all the time. I recommend looking at the big picture to see how balanced (or unbalanced) things are.

What is your favorite technology that supports your online business and why? My favorite technology is my newsletter/autoresponder service. It helps me connect, and stay in touch as well as automate many of my marketing systems.

What is your best productivity tip? My best productivity tip is to focus on the things that add to your bottom line. It’s easy to get caught up in the busy work that comes across your desk every day. But before you let something sidetrack you from your schedule, decide if it will add to your bottom line. Ultimately, if its not revenue producing, stay on your schedule task.

What has been your biggest breakthrough, mindset shift or top lesson learned so far? My most important lesson I have learned over the years is the power of believing in oneself. If you don’t believe you can do something, neither will anyone else. I have notes posted everywhere, in my office, on my phone, etc, that say: You have to believe to achieve.

Remember to claim your Birthday Gift Bag!
http://www.iawbo.com/birthday

It’s bursting with 30 EXCLUSIVE GIFTS (not available free anywhere else) hand selected by our team of experts for success-driven women like you!

As a matter of fact, Jennifer has contributed her Pricing Kit – How to Set Your Prices So You Can Build Your Business that answers the frequently asked question “What Should I Charge?” (A $27 value and remember this is just 1 of 30 gifts in the bag!)
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Pssst… Once you register for your gift bag you’ll be directed to a special page where you’ll discover a MEGA secret we’ve been keeping… It’s must-see-once-in-a-blue-moon material – You’re gonna love it!

Join our community of women in business online as Lisa Manyon of Write On Creative Writing Services reveals:

“7 Ways Your Website Can Really Work For Your Business ~ Building online relationships, getting clients and making money.”

Lisa Manyon is the President of writeoncreative.com. She’s a Copywriter, Marketing Strategist and Published Author specializing in POWERFULLY communicating your marketing message to increase results. She also publishes a monthly eZine, Manyon’s Musings. To learn more about Lisa, visit her on the web at: www.WriteOnCreative.com.

During this exciting interview Lisa will share 7 simple steps to getting the most out of your online presence by developing relationships and creating a money engine.

When: Wednesday September 15th at 6:00 pm Eastern Time
(That’s 3pm PT, 4pm MT, 5pm CT)

Where: From the comfort of your home or office!

Cost: Free with Premium Membership

Premium Members – get dial-in details in your member’s only area of the site. Login through the “Member Login” box on the right hand side of this page.

Not a Premium Member yet? Become one now at: http://www.iawbo.com/rewards

As a Premium Member, you can attend this How Does She Do It? Tele-class, access tele-class archives and enjoy ALL rewards of membership for just $20.00 a month. Use Coupon Code “SEPTEMBER” to save the $75 one-time application fee. (Coupon expires September 30^th)

During the interview Lisa reveals proven steps to:

~ Determine the purpose of your website and understand the importance of messaging and strategy

~ Create a symbiotic relationship between your online and offline marketing efforts so your all of your marketing, advertising and promotional efforts are working together to increase your brand and message

~ Build relationships by gifting knowledge and offering something of value for no cost

~ Continue the online relationship with marketing techniques to reinforce the know, like and trust factors

~ Leverage your expertise online to drive traffic to your website and increase credibility

~ Gain additional online exposure via news by leveraging things you’re already doing in your business to gain publicity online and offline

~ Create a sales funnel or tiered offerings to continue the relationship with your clients and show them the next logical step to doing business with you

This is a must-hear, information-jammed interview where you will be able to walk away with the tools you need to get your website working for you to attract more of your ideal client and generate profits for your business.

We’ll be sending out a reminder email to you on the day of the call AND look in that email for the complimentary handout to view while listening to this call.

Having a website that REALLY works for your business is another surprisingly simple way you can achieve more online in record time!

See you there!

I am excited to share some details with you about an upcoming FREE telesummit sponsored by the National Association of Entrepreneur Moms…

The 2nd annual Back to School = Back to Business Telesummit begins on Tuesday, September 7th and runs through Wednesday, September 15th.

There are 12 speakers scheduled over the two week period covering a variety of topics essential to growing your business.

I will be the featured guest speaker on Wednesday September 15th at 9am PT and would love it if you would join us!

There are two calls each day – one at 9amPT and the other at 11amPT.  Even if you can’t make it live, by registering you will receive the mp3 download to listen at your convenience!

To register for this telesummit, go to http://bit.ly/8gyWjw.

Here’s a look at the topics and experts you’ll have access to during this event:

• Which Type Of Mom Entrepreneur Are You? Presented by Michele DeKinder-Smith

• Good to Great – Practical Tools for Taking Your Business to the Next Level, Presented by Carrie Kish Tuesday

• Easy Strategies for Increased Productivity, Organization and Profits in Your Business, Presented by Joshua Zerkel

• Attract More Clients With Your Website: a Landing Page Makeover, Presented by Lana Goldenberg

• Share Your Passion, Purpose, and Story—Write Your Book! Presented by Melinda Copp

• Delegating techniques for your business AND your family, Presented by Bibi Goldstein

• You have an idea for a great product, now what? Presented by Sari Crevin

• Without Your Story, Who Are You? Presented by Liz Pabon, The Branding Maven

• Men in Relationships ~ Presented by Jonathon Aslay

• How to Model Success without Sacrifice, and OTHER Surprisingly Simple Ways to Achieve MORE Online in Record Time!” Presented by (Yours Truly!) Gina Bell

• Your 9 Point Checklist to Delivering an Effective Facebook & Twitter PR Campaign, Presented by Marla Dennis

To register for this telesummit, go to http://bit.ly/8gyWjw.

“See” you on the call!

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The mission of NAOEM is to empower moms to consciously create a more balanced life.

The organization’s purpose is to connect mompreneurs with INFORMATION and INSPIRATION to help you grow your business and easily INTEGRATE work and family for a life you love!

Get ready to discover 6 simple steps to creating a whole new life… One you absolutely love!

If you’re in a hurry go ahead and register for this FREE call now.  Rest assured, if you can’t attend live register anyway and you’ll get access to the replay.

Overview

In just one 60-minute phone call you will discover how to:

• ReStructure your life, from the ground up!
• ReDesign your life, your way!
• Release the victim story holding you back!
• Reveal the limiting beliefs making you unhappy!

That’s right! Kim and I are at it again! Providing clear, easy-to-understand steps are the key to changing to life a whole new life! This FREE teleseminar covers EXACTLY what you need to know (and do) to get the clarity and redesign your life from the bottom up so that you can be happy no matter what.

You Will Learn

• The 8 most toxic relationship keeping you stuck in your old life and how to identify them.
• Tips for staying positive around these negative people, so they don’t interfere with your New Life outlook.
• What Automatic Negative Thoughts are why it is 100% essential for you to be aware of them. (If you don’t know this, you will NEVER be happy for any extended period of time.)
• The 7 Toxic Emotions that make your life “sick.”
• How to know if your belief system is supporting or hindering your personal & professional growth.
• What “Life Clutter” is, and how it can wreak havoc in every area of your life if you aren’t careful.
• The key to creating boundaries so that your New Life stays happy!
• Plus, a whole lot more…and Surprise Bonuses for those who attend the call live!

Eliminating just ONE of these toxins will give you a brand new outlook on life AND teach you how to be happy when happiness is hard! Once you know what is holding you back you can quickly and easily revitalize your spirit and feel more zest for life!

This No-Cost Teleseminar will walk you through a simple process for rebuilding and restructuring a Whole New Life. You’ll receive all of the essentials so you can concentrate on implementing your new found skills and ideas.

If you are ready to create your New Life and feel more free, happy and relaxed than you have in years, we’ll reveal the exact next step for you too. Register now.

Why FREE you ask?

That’s easy… We are super passionate about transformation, happiness and how the ability to influence your own happiness can improve every aspect of your life.

We want to share this with as many people as we can. All the feedback we’ve received on this topic suggests that people really want to change from the ground out and focus on being happier and staying happy, but they aren’t sure how to strengthen and flex this muscle. Up to now transforming their lives has been an elusive destination that they have to get to (or find in the first place).

We want to clear the confusion and show you simple steps to find, strengthen and flex this muscle you’ve had all along.

And so you should know that… We are hosting a one-of-a kind training program called The Master Life Cleanse: Happiness and Harmony Makeover. This life changing learning experience will draw your attention to the most predominant “life toxins” that cause us to fall into the belief that our “source” of happiness is external and fixed.

* Toxic Relationships

* Negative Thinking Scripts

* Guilt and Worry

* Limiting Beliefs

* Clutter

* Comparison

But There’s Something You Need To Know…

This training is not for everybody. It’s exclusively for people who are:

a) absolutely sure they want to take responsibility for their own happiness and

b) like our style of teaching.

And the only way you’ll be able to know for sure is to join us for this special call… (wink, wink, nudge!)

Register now

Most entrepreneurs market their business half-heartedly. One month they’re marketing machines the next they are too busy and marketing goes out the window. Inconsistency with your marketing plan creates inconsistency with your new-client-flow. You can create a system that will promote an on-going marketing flow and stop the roller coaster ride!

Stop and think back for a minute… Being on a roller coaster ride was probably an exciting, exhilarating experience when you where a child: Wind Whirling, Circular Motion, Bright Colors Flashing and then the scariest part was always the “drop”. When it comes to your business it can feel the same: exciting when a new client signs on and scary when you experience an income “drop”. As the income roller coaster starts to “drop” you start to doubt yourself…

“Can I REALLY do this?”

“Will I survive this?”

“Can I bounce back?”

You relate to this roller coaster ride, yes? We’ve all ridden it. And I want to tell you something so really listen up, ok? I’ve never met ANYONE who can’t be financially successful as a healer, a coach, or an entrepreneur with heart and soul. BUT… I have come across so many who don’t believe that they can. And it is this energy that leads to many mis-matched marketing decisions. And it is this energy that leads to mis-use of money. And it is this energy that leads to avoidance, blame and procrastination. So I have one word for you – STOP.

Instead ask yourself “How Can I?”

Know that you can.

You can pull through.

You can be the guide of your business.

You can set up systems that ensure that you won’t experience an income drop again.

Most important: you can set your mind so that if there is an income drop you don’t take it drastically. You don’t freak out. You don’t panic. Instead you immediately open up to: “What am I being asked to see here?” “How can I?”

Make the shift.

Manage your energy and mindset on a daily basis.

Create a marketing system that goes into your calendar daily, weekly, bi-Monthly, quarterly and annually.

Fill in your marketing calendar for the next 6 months.

Start with the next 30 Days and then plug in daily actions.

Once you’ve created this energetic and practical process you will support yourself in staying off the income roller coaster ride.

Hint: And then as your business grows it will so easy to pass this system on to an assistant!

Focused Energy + Marketing Plan = Steady Client Flow + Predictable Income Flow

Your Call To Action

1. What energy do you want activated in your marketing?

2. Set that intention on a daily basis.

3. Start to fill in your next 30 days Marketing Plan and plug in daily actions in your calendar.

4. Then proceed to fill in your marketing calendar for the next 6 months

5. Let 2010 be the year you REALLY begin!

Heather Dominick, founder of the EnergyRICH(R) Success System for Entrepreneurs, a proven step-by-step system that allows you to bridge your passion to 6-figure profit! Get started right away with your free business success kit: http://www.energyrichsuccesskit.com

SAVE THE DATE: Join me, IAWBO Founder Gina Bell on Wednesday August 19th at 2:30 Eastern as I interview Heather on “How to Sell with Compassion – The Proven Prospects to Profits Process“.

Register for the FREE call here: http://iawbo.com/energy-rich (Yes, there will be a recording available)