You Don’t Need a “Blueprint” to be a Successful Woman in Business Online…

December 30, 2009 By admin Leave a Comment

What You Need is a Personal Tour Guide.

Modern BusinesswomanSeriously, spend a few minutes on google and you will find hundreds (probably thousands!) of “online success blueprints”… from how to create a website, to publishing an ezine; to creating your opt-in freebie, using autoresponders, publishing info products, writing articles, hosting teleseminars, being a guest on radio shows, writing sales copy and more…

They come in all shapes and sizes too… ebooks, toolkits, software, audio products, membership programs, etc. I sell them myself and they’re great but, they’re not the only thing you need to be successful.

If blueprints were enough we’d all be making millions online.

A blueprint simply points you in one specific direction where personal coaching is like having your own personal tour guide to show you the way, highlighting important things along the way as they relate to YOU.

Think of it this way… A blueprint can teach you how to publish an online newsletter but it can’t tell you if you’ve actually created a good newsletter. It doesn’t know if you’ve put together a kick butt newsletter or the worst one ever and it can’t provide feedback on how to IMPROVE it.

Don’t get me wrong, a blueprint is a great starting place but, personal coaching provides specific and precise feedback that builds a bridge between where you are now and the goals you have for your business.

And this is where I can help you…

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Filed Under Featured Posts, How Does She Do It, Marketing

Women in Business Online: Protect Your Ideas and Content with Google Alerts

December 28, 2009 By admin Leave a Comment

iStock_000004474914XSmallWould YOU know if a copycat was using the page content from your company website right now?

I have Google Alerts set up for all facets of my online business from my name and company name to relevant key words and phrases like “women in business online” as an example.

Today, my alert set for this specific phrase notified me that someone had copied an entire page script from my IAWBO website word for word, and was using it to describe a blog talk radio show interview.

So what should you do when/if this happens? Here’s what I did…

Step one: I took a screenshot of the page. To do this, press ctrl and the “print screen” key. On my keyboard the key is marked “prt sc” (your keyboard may be different). Then paste into paint or another graphics program and save. Think of this as your “evidence”.

Step two: A discovery like this is guaranteed to make you angry. I learned log ago that the best thing to do is step away from your computer to give myself a cooling off period.

Step three: Once some of the anger has dissipated it’s time to contact the offender to ask them to remove the stolen copy from their site immediate.

Tip: The reality is that it’s highly unlikely that the individual who “borrowed” your copy will admit to it so rather than send a hot-headed request I tend to give them a way to save face.

In my case today, the copy was found on a Blog Talk Radio Show site so it is possible that a guest provided the “stolen” copy to the show host. So, I added a phrase that read something like this “If this copy was provided to you from an outside source or show guest please let us know.”

I included a web link to the page where I discovered the stolen copy as well as a link to my site with the original copy.

So far (touch wood) this is the first major copycat violation I’ve experienced.

It really did tick me off but I’m happy to report that within 30 minutes of sending my email to the show host the “borrowed” copy was removed.

Without Google Alerts set to notify me of mention of my keywords and phrases I may never have discovered the copycat. Don’t wait another minute to protect your business and get your Google Alerts in place today.

It’s my passion to inspire and motivate multi-passionate women in business online. Get access to the advice, support and guidance you need on being a successful woman in business online ~ FREE when you register for your starter membership to IAWBO, the International Association of Women in Business Online! http://www.iawbo.com/free-stuff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?

Please do! Just be sure to include this complete blurb with it:  Gina Bell is devoted to teaching multi-passionate women in business online the FUNdamental marketing strategies, essential mindset shifts and transformational tools essential to creating fun fame and good fortune doing all that you love to do! Learn more about her products and programs at http://www.GinaBellinc.com, http://www.iawbo.com and http://www.JointVentureMavens.com

Filed Under FREE Articles, Featured Posts, Marketing Tagged With , , , ,

How to achieve your goals… chunk it down

December 26, 2009 By admin Leave a Comment

next stepsSometimes our biggest life goals seem so overwhelming. We rarely see them as a series of small, achievable tasks, but in reality, breaking down a large goal into smaller tasks – and accomplishing them one at a time – is exactly how any big goal gets achieved.

After you have decided what you really want, with specific deadlines, the next step is to determine all of the individual action steps you will need to take to accomplish your goal.

HOW TO CHUNK IT DOWN

There are several ways to figure out the action steps you will need to take to accomplish any goal. One is to consult with people who have already done what you want to do and ask what steps they took. From their experience, they can give you all of the necessary steps as well as advice on what pitfalls to avoid. Another way is to purchase a book or manual that outlines the process.

Yet another way is to start from the end and look backward. You simply close your eyes and imagine that it is now the future and you have already achieved your goal. Then just look back and see what you had to do to get to where you now are. What was the last thing you did? And then the thing before that, and then the thing before that, until you arrive at the first action you had to start with.

REMEMBER THAT IT IS OKAY NOT TO KNOW HOW TO DO SOMETHING.

It’s okay to ask for guidance and advice from those who do know. Sometimes you can get it free, and sometimes you have to pay for it.

Get used to asking, “Can you tell me how to go about…?” and “What would I have to do to…?” and “How did you…?”

Keep researching and asking until you can create a realistic action plan that will get you from where you are to where you want to go. What will you need to do? How much money will you need to save or raise? What new skills will you need to learn? What resources will you need to mobilize? Who will you need to enroll in your vision? Who will you need to ask for assistance? What new disciplines or habits will you need to build into your life?

Another valuable technique for creating an action plan for your goals is called mind mapping.

HOW TO USE MIND MAPPING

Mind mapping is a simple but powerful process for creating a detailed to-do list for achieving your goal. It lets you determine what information you’ll need to gather, who you’ll need to talk to, what small steps you’ll need to take, how much money you’ll need to earn or raise, which deadlines you’ll need to meet, and so on – for each and every goal.

When I began creating my first educational audio program – a breakthrough goal that led to extraordinary gains for me and my business – I used mind mapping to help me “chunk down” that very large goal into all the individual tasks I would need to complete to produce a finished product.

To mind-map your own goals, follow these steps as illustrated in the example:

1. Center circle: In the center circle, jot down the name of your stated goal- in this case, Create an Audio Educational Program.
2. Outside circles: Next, divide the goal into the major categories of tasks you’ll need to accomplish to achieve the greater goal – in this case, Title, Studio, Topics, Audience, and so on.
3. Spokes: Then, draw spokes radiating outward from each mini-circle and label each one (such as Write Copy, Color Picture for Back Cover, and Arrange Lunch.)

On a separate line connected to the mini-circle, write every single step you’ll need to take. Break down each one of the more detailed task spokes with action items to help you create your master to-do list.

NEXT, MAKE A DAILY TO-DO LIST

Once you’ve completed a mind map for your goal, convert all of the to-do items into daily action items by listing each one on your daily to-do lists and committing to a completion date for each one. Then schedule them in the appropriate order into your calendar and do whatever it takes to stay on schedule.

DO FIRST THINGS FIRST

The goal is to stay on schedule and complete the most important item first. In his excellent book, Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, Brian Tracy reveals not just how to conquer procrastination but also how to prioritize and complete all of your action items.

In his unique system, Brian advises goal-setters to identify the one to five things you must accomplish on any given day, and then pick the one you absolutely must do first. This becomes your biggest and ugliest frog. He then suggests you accomplish that task first – in essence, eat that frog first – and, by so doing; make the rest of your day much, much easier. It’s a great strategy. But unfortunately, most of us leave the biggest and ugliest frog for last, hoping it will go away or somehow become easier. It never does.

However, when you accomplish your toughest task early in the day, it sets the tone for the rest of your day.

By chunking down your goals, and then taking daily action on them, you create momentum and build your confidence, both of which move you farther and faster toward the achievement of your goals.

Now go take some action!

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About the Author: Jack Canfield is America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

Filed Under FREE Articles, Featured Posts Tagged With , , , ,

Get Clients Now! Marketing Action Group for Women in Business Online. Starts January 19th.

December 16, 2009 By admin Leave a Comment

Give Your Marketing and Mindset a Motivating Kick-In-The-Pants with the Get Clients Now Simple 28-Day Marketing Action Plan!

Our next 6-week program starts Tues. Jan. 19. Only 10 8 spaces in this class. This is the last class available at 2009 pricing.

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  • Do you worry where your next clients will come from?
  • Have you been trying to model marketing strategies that seem to be working for others with little or no success?
  • Do you feel a bit like a mouse on a wheel, doing so much but never really getting anywhere?

If you do, you’re not alone. Did you know, three of the top challenges that women in business online commonly face are:

  1. Effective Marketing
  2. Consistent Cash Flow
  3. Productivity

What would your business be like if you could eliminate these top challenges once and for all?

Really think about that for a moment… Imagine:

* Attracting more and better clients on a consistent basis.
* Your marketing working for you in new and powerful ways.
* Making a living (and a difference) doing what you love.

Sounds pretty amazing doesn’t it!?

Unfortunately, this is not what most entrepreneurs experience.

Maybe you’ve noticed that some service professionals are busier than ever with more clients than they can possible handle, while others in the same line of work struggle each month to find enough clients just to stay in business. What’s up with that?

It’s frustrating isn’t it, especially when some of these busy professionals fall short of the quality and expertise that YOU have to offer. So why is it that YOU don’t have all the clients you need?

What do THEY know that you don’t know?

The answer may be simpler than you think…

What I’ve discovered is that it’s not what they KNOW that differs (I mean there’s more than enough information and advice at our disposal right) it’s what they DO!!

Successful women in business online are proactive vs reactive when it come so to marketing. They leverage proven systems consistently to discover and refine what really works for them so they can get the results that they want and need.

“The definition of insanity is doing the same thing over and over again and expecting different results” ~ Albert Einstein

So what’s your solution? How about this…
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Learn How to Create an Endless Stream of Clients by Doing 10 Simple Things a Day!

logoAs a Licensed Facilitator for the acclaimed Get Clients Now!TM Program, I love to work with multi-passionate women in business online who are great at what they do but struggle when it comes to marketing their services. They are anxious to get unstuck and are ready to give their marketing the motivating kick-in-the-pants it needs! Does this sound like you?

You see, I get it… Your clients are the lifeblood of your business – mine too! And when you lack clients, you aren’t changing the world quickly enough. Not only that, you’re probably not earning enough to have a sense of security and control over your life. You’re worried about making money and the marketing aspect of your business is driving you crazy! Enough is enough already – right!?

The PURPOSE of the Get Clients Now! System is to empower you to do more of what you love, get noticed and make a bigger difference for your clients with the least amount of struggle possible!

Marketing business salesWhen you work with me, you’ll gain the advantage of a proven sales and marketing system that becomes personality-driven and magnetized through your authentic input.This is the key to marketing that is easy and even fun!

And that’s not all… you also get:

  • Clarity about your business and your goals
  • Matter-of-fact support and advice that empowers you to solve problems and overcome barriers
  • Skill development in sales, marketing and management
  • Positive feedback and perspective on your ideas and challenges
  • Mentorship and accountability to keep you on track – and gaining momentum!

Yes, we will focus together for 6 weeks. I’ll keep you on track and motivated, inspire you and guide you. Together, we’ll tackle your biggest marketing barriers – helping you to get past them once and for all! You should know, I’m a straight shooter, after all, you have a lot at stake here and I take that very seriously.
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Get Your Marketing Working For You In New and Powerful Ways!

gcn-helpIf you’re like most service professionals, you’re very good at what you do (and you love it to!) but, when it comes to marketing and sales…there’s a lot left to be desired isn’t there?

Do any of these thoughts sound familiar to you?

“I don’t know where to start…or what to do next”
“I need to do something but how do I know what will work?”
“I feel like I’m doing so much already but nothing is working”
“I don’t like marketing… I’d rather be doing (insert your service)”
“I don’t know how/where/when to promote my business without feeling pushy and uncomfortable”
“Marketing just doesn’t work… for me”
“My marketing results aren’t consistent”
“I need more clients!”
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Imagine What Your Business Will Be Like Once You Are Able to:

  • Know what REALLY works to market YOUR professional services… and what doesn’t;
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  • Identify exactly where you are stuck with your marketing (using a visual tool called the Universal Marketing Cycle);
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  • Overcome “analysis paralysis” and determine exactly what you need to do first-and every step of the way… no more second guessing!
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  • Take inspired action based on a ready-to-implement plan. No more getting ready to get ready!
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  • Eliminate money worries once and for all because you have a client attraction system and plan that works for you;
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  • Have highly qualified prospects coming to you consistently because you’ll know exactly how to attract them… no more chasing!
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  • Have the confidence to choose only the clients/projects you want to work with;
    .
  • Enjoy more credibility and begin to be recognized as an expert in your industry;
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  • Get more and better clients without “selling” – No more feeling like a “pushy salesperson”;
    .
  • Be memorable and get noticed – essential when the average consumer is exposed to thousands of marketing messages every day;
    .
  • Confidently make the right choices about spending time and money on marketing;
    .
  • Set yourself up for success with a repeatable, customizable, easy to create and implement marketing action plan that is 100% authentic to you and your business!
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  • And MORE!!

Get Clients Now! 28-day program gets to the heart of what’s holding you back from the results you want and the success you deserve. It helps you to overcome fear, resistance, procrastination and other barriers that keep you stuck.
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Where Are YOU Stuck Right Now?

  • Attracting new clients?
  • Getting presentations?
  • Following up?
  • Closing sales?

The program is flexible, customizable and adapts to your preferred style. It’s repeatable too! Once you learn how to create a 28-day action plan, you can create and adjust your plans over and over to build momentum in every area of your marketing and sales cycle as your business grows and evolves.

gcn-bullseyeYou’ll discover how to take the most direct route to results possible for your unique business!

You’ll know what to do, how and when to do it and because you’ll learn how to measure your results, making adjustments to continuously strengthen your marketing activities is no longer frustrating or hit and miss…

Your marketing becomes FUN and EASY so you can finally, make a living doing what you love!
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Who Is This Program For?

Service-based professionals * Women in Business Online * Coaches * Consultants * Freelancers * Trainers * Entrepreneurs * Speakers * Artists * Mortgage Brokers * Financial Planners * Small Business Owners & more!

It’s simple… if you are solely responsible for creating your own income through the services you provide and worry where your next clients will come from ~ this program is for YOU!

Marketing doesn’t have to be a struggle! The GET CLIENTS NOW! system has helped over 60,000 consultants, professionals, and coaches build a thriving business by doing a few simple things each day.
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Here’s What You Get With Your Enrollment:

gcn-program-graphic

: : Two 90-minute seminars by telephone (call from any phone anywhere – no special equipment required)

: : Four 1 hour group coaching sessions by phone (1 per week)

: : One 30-minute one-to-one Laser Coaching Session by phone (Can be scheduled anytime during the six week class duration)

: : A toolkit of tested sales, marketing and management techniques

: : Your own authentic and customized 28-day marketing plan that you can use over and over again to address the areas of your business that need attention on an as needed basis.

: : Accountability, perspective and support from me as your guide and from fellow participants too!

: : MORE AND BETTER CLIENTS!
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Programs fill quickly. Register Your Seat Now:

Get Clients Now!™ Simple 28-day marketing plan for Women in Business Online starts Tuesday January 19th.
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SEMINAR PLUS 28-DAY PROGRAM – One Pay ONLY $397 $297 | Add to Cart

SEMINAR PLUS 28-DAY PROGRAM – Two Pay ONLY $257 $157 | Add to Cart

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gcn-book-coverIMPORTANT: All programs offered through Gina Bell inc are a division of Signature of Success Consulting, Inc. Your credit card statement will reference “Signature of Success” as the payee.

You are responsible for purchasing the book, “Get Clients Now!” by CJ Hayden (2nd Edition). This book will be your textbook for this Program. (local toll or long distance telephone charges are additional). Click here to order it now through Amazon.com.
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Service Professionals Are Creating Remarkable Results With The Get Clients Now System! Will You Be One of Them?

“In the first 28 days, I added $5000 to my bottom line! Anyone trying to grow a business without Get Clients Now is doing it the hard way. ~ Rachelle Disbennett-Lee, Training Director, International Coach Academy

“The Get Clients Now! format is the most time efficient, productive program I have ever seen! Instead of $4000 a month, I have been able to produce $8-10,000.” ~ Sharon Richman, Mary Kay Beauty Consultant

I have just completed working the Get Clients Now! Program… I got four new clients, lined up five workshops and two speaking engagements, and had an article written about me in local paper!” ~ Tifin Kutch, Life Coach

“…the program is already helping me. Just writing out a plan makes a big difference. Of course a marketing consultant like myself knows that, but recommending it to a client and actually doing it yourself are two very different things.” ~ Ramona Rea, Marketing Consultant

“This is my first week… and already I have scheduled speaking at several events and a potential client.” ~ Paul Metheney, Internet/Multimedia Consultant

“It’s a perfect way to get in gear… a formula that is right on and uncovers every aspect that needs attention…” ~ Josiane Feigon, Telemarketing Trainer & Coach

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Here’s What Experts Say About Get Clients Now!

“Get Clients Now! not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius.” ~ Jay Conrad Levinson, author of the Guerilla Marketing Series

“The most common question people ask me is ‘How do I get clients?’… Now whenever someone asks me that question, I’ll just hand them Get Clients Now!” ~ Joe Vitale, author of The Attractor Factor and Spiritual Marketing

“If you want your business to have shameless success, you need Get Clients Now! …provides all the essential tools a self-employed professional needs.” ~ Debbie Allen, author of Confessions of Shameless Self Promoters

IMPORTANT: All programs offered through Gina Bell inc are a division of Signature of Success Consulting, Inc. Your credit card statement will reference “Signature of Success” as the payee. Get Clients Now!™ is a trademark of Wings for Business LLC and used with permission under license.

Filed Under Events Calendar, Featured Posts, Marketing Tagged With , , , ,

Twitter Marketing: Do you make any of the top 3 deadly Twitter marketing mistakes?

December 11, 2009 By admin Leave a Comment

twitterDo you make any of the top 3 deadly Twitter marketing mistakes? Read on to discover these mistakes and what to do instead so you can become a Twitter Rock Star.

Twitter is a great way to use Social Media Marketing to build visibility, grow your list and make profits. But you gotta know how to do it right.

I see newbies and even experienced marketers alike making the same three deadly yet avoidable mistakes. Let’s take a closer look at these mistakes and what to do instead. If you see yourself in any of the 3 avoidable deadly mistakes, don’t panic. Be glad you discovered the mistake and what to do about it, and then change your course. Don’t sit around pining over your mistakes and get stuck there. Just change your strategies and move forward.

Mistake 1 – Begin with marketing - This applies to those who are just starting out on Twitter as well as how to start every day on Twitter. When you are just starting out, focus on relationships and building connections, as well as being visible. Think of it this way: you have to earn the right to market. You earn the right to market by being sociable. After you have spent time building relationships, then you can market, drive traffic, build your list and even make sales from Twitter. Always think relationship first.

Start out each day on Twitter by being sociable. How would you like it if your spouse started to market you first thing in the morning before ever saying good morning? Exactly.

Mistake 2 – Being serious all the time - I see so many people tweet like they are presenting a paper at an international conference. While you do want to be serious about what you do, you also want to add a little fun as well. Let your personality show. This goes a long way it helping people to know, like and trust you. Who do you like to be friends with? Those who are serious all the time or those that have an engaging personality and are not afraid to show it in any situation?

Mistake 3 – Don’t get involved in conversations/community - I call this being a “hit & run” tweeter. These folks come in, dump their message, (usually a marketing message) and then they are gone. Big mistake. Become involved in discussions, answer questions, become a recognized part of the community.

You can talk about anything. Recently I used a quote from M*A*S*H and got into a conversation with someone about the characters from the show. Simple relationship building.

And you don’t have to get on a plane or drive across town to do it.

To learn more about how to leverage the Social Networks for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits From Jeff Herring and the SocialMarketingBlueprint.com

Article Source: http://EzineArticles.com/?expert=Jeff_Herring http://EzineArticles.com/?Twitter-Marketing—Which-of-These-3-Avoidable-Deadly-Mistakes-Are-You-Making-in-Social-Marketing?&id=3312766

Filed Under Featured Posts, Marketing Tagged With , , , , , , ,

I LOVE Getting Emails Like This!

December 9, 2009 By admin Leave a Comment

IAWBO is a passionate expression of my multi-passionate spirit and a love of all things possible.

Creating an equity-rich business online removes the traditional income ceiling that we experience(d) as employees. Just the very nature of being in business online opens the door to possibilities galore!

Serving this community of multi-passionate internet-based women entrepreneurs makes makes my heart sing and so when I open my inbox and receive an email like the one I did today I’m over-joyed.

testimonials button“Hi Gina

I wanted to let you know how much I loved December’s IAWBO Gold call.  Anything that makes my life easier and adds clarity to my business is much appreciated! I especially loved the 8 actions to “Take It Up a Notch!” I’m a planner but I also thrive on taking action so this was a great exercise to help me get things on paper and see my plan for 2010.

I also loved the tip you mentioned about writing things out on paper first, as a connection to the authentic self. It’s so true, and in fact, I wrote this out on paper first. It’s like a direct line between “just the write words” and God. Thanks for sharing such great info again!

Kimberly Englot, http://kimberlyenglot.com

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Thanks to YOU Kimberly for making my day!
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P.S. Are you a multi-passionate and success-driven woman in business online like Kim? Become a Gold VIP Member today for less than a dollar a day. You’ll get immediate access to the November and December Gold VIP Calls and many other valuable benefits… http://iawbo.com/benefits

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10 Ways to Use Google Alerts For Business and Social Media (Plus Tips to Improve Search Results)

December 5, 2009 By admin Leave a Comment

By [http://ezinearticles.com/?expert=Stephanie_Chandler] Stephanie Chandler

googleOne of the most useful services released by Google in recent years is its powerful Google Alerts. This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.

Here are 10 ways to leverage Google Alerts for your business:

1. Business Name - Keep track of websites that mention your company. This is an opportunity to send a note of thanks or address an issue if something derogatory is posted like a complaint about customer service. Big companies track mentions of their businesses online and you should too.

2. Personal Name - Find out where you’re mentioned online. This is especially important for prominent figures such as authors, speakers, celebrities, and individual service providers.

3. Website – Track where your website is mentioned by creating an alert for your domain. Leave off the leading “www” and instead just specify your domain and extension such as “YourCompanyName dot com.”

4. Blog - If you host a blog, follow the website guidelines above to create an alert for your blog domain. This should also produce results if your blog link is posted somewhere with a specific pointer to one of your pages.

5. Titles - If you distribute articles for online marketing purposes, create an alert for each article title so that you can track where your articles are appearing. Authors can use this same strategy for tracking book titles.

6. Industry Research - To stay on top of industry news, create alerts for keywords and key phrases for your industry. For example, I have alerts for “publishing industry” and “business book.” This makes it easy to stay on top of news, competition and much more. If you are using social networking sites like Facebook, LinkedIn or Twitter, this can help you locate useful content for micro-blogging or to give you topic ideas to cover in your blog.

7. Competitive Research - If you want to find out who is talking about your competition or where they are being mentioned, create alerts for each competitor’s business name and/or website URL.

8. Lead Generation - If breaking news can produce leads for your company, use Google Alerts for related phrases. For example, if you own a human resources firm and want to find out what companies are hiring in Sacramento, you could create several alerts: “now hiring Sacramento,” “job posting Sacramento,” and “job listing Sacramento.”

9. Lead Research - If there is a company or client that you want to land, create alerts to stay on top of their most recent online activity. This can provide valuable insight into what they company is up to and who is talking about them.

10. Top Client Research - Track activity for your top ten or twenty existing clients. This can give you valuable insight into what they’re up to, and also provide you with reasons to contact them. For example, if one of your clients receives major media coverage, you will learn about it right away and can send them a note of congratulations.

Useful Google Search Tricks

Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches.

Exact Key Phrase Search: When you search for a phrase, Google results will returns anything that includes all of the words in the phrase, not that exact phrase. But if you enclose your search in quotes (“how to publish a book”), the results will only include that exact phrase.

Alternate Keyword: To return a search with alternate results, use “OR” between the words (the letters OR must be capitalized). For example, “author OR writer” will return results with either keyword. For a more complex search, you can put part of the phrase in parenthesis: (author OR writer) “business books”.

Synonyms: If you want your search results to return related terms, use a tilde (~) in front of the word. For example, if you use this feature to search for the word “~author,” Google returns results that include “book,” “writer,” and “literature.”

Search a Single Website: If you want to track new entries on a specific site, you can use the “site:” operator. For example, if you want to track mentions of business books on the New York Times website, your search would look like this: “business book” site:nytimes.com.

StephanieCStephanie Chandler is an author of several business and marketing books including “From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products.” She is also founder and CEO of [http://AuthorityPublishing.com]http://AuthorityPublishing.com, which provides custom book publishing and author marketing services for business, self-help and other non-fiction books. For author and speaker details, visit http://StephanieChandler.com

Article Source: http://EzineArticles.com/?expert=Stephanie_Chandler [http://ezinearticles.com/?10-Ways-to-Use-Google-Alerts-For-Business-and-Social-Media-(Plus-Tips-to-Improve-Search-Results)&id=2449318 ]http://EzineArticles.com/?10-Ways-to-Use-Google-Alerts-For-Business-and-Social-Media-(Plus-Tips-to-Improve-Search-Results)&id=2449318

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